Publications

01 Sep 2006
News

Sorry, We’re All Out of Chilean Sea Bass

places our food comes from and us the consumers. And that’s part of the problem. Do you think it was worth spending millions of taxpayer dollars and endangering lives to pursue the fishing vessel? The economic incentives for this kind of... View Details

Keywords: Lewis I. Rice; Fishing, Hunting and Trapping; Agriculture

October 1991
Case

Marketing Beef in Liberalized Japan

By: Ray A. Goldberg

Keywords: Food; Product Marketing; Trade; Food and Beverage Industry; Japan

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15 Dec 2024
News

Kelp Is on the Way

scale the latter and to offer packaging materials at a price that’s actually viable for that kind of commodity. Between those extremes, Macro Oceans also produces a flexible biopolymer, called alginate, that’s widely used in the food... View Details

Keywords: Jen McFarland Flint; Illustration by Melinda Beck; Water, Sewage and Supply Systems; Utilities

August 2013
Case

Desi Shack: Location Choice in the Big Apple

By: William R. Kerr and Alexis Brownell

Desi Shack is a “fast casual” restaurant, started by two HBS alumni, that serves Indian and Pakistani cuisine in midtown Manhattan. The founders are looking to expand into a second location and also plan to hire a COO, and there is very little room for error in the... View Details

Keywords: Restaurant; New York City; Location Choice; Entrepreneurship; Food; Geographic Location; Food and Beverage Industry; New York (city, NY)

November 2015 (Revised June 2017)
Case

Mission Impossible? Yummy77 Delivers Groceries within the Hour

By: Benjamin Edelman

Yummy77 considers alternative operational models to reduce cost, improve speed, and increase appeal. Can one of these approaches succeed where others have failed? View Details

Keywords: Grocery Delivery; Operations; Platforms; Logistics; Distribution; Food; Food and Beverage Industry; Food and Beverage Industry; China

November 2020 (Revised February 2021)
Case

The Roca Brothers: Innovation in Gastronomy

By: Boris Groysberg, Evan M.S. Hecht and Katherine Connolly Baden

Chef Joan Roca, sommelier Josep Roca and pastry chef Jordi Roca were three brothers based in Girona, Spain whose complementary skills, collective ability, and relentless drive for innovation had brought worldwide fame and awards to their restaurant, El Celler de Can... View Details

Keywords: Restaurants; COVID-19 Pandemic; Food; Crisis Management; Innovation and Invention; Food and Beverage Industry; Spain

September 1989 (Revised December 1989)
Case

Beef Hormone Trade Dispute

By: Ray A. Goldberg

Keywords: Trade; Agribusiness; Food; Biotechnology Industry; Biotechnology Industry; Biotechnology Industry

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Sanger began his tenure with General Mills in 1974. One of his early successes was the introduction of blue diamond marshmallows in Lucky Charms which resulted in a 15% increase in sales. During his CEO tenure, sales have increased at a rate of 6% compared to an View Details

Keywords: Food & Tobacco

May 1986 (Revised July 1995)
Case

General Mills, Inc.: Yoplait Custard-Style Yogurt (A)

By: John A. Quelch

Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details

Keywords: Food; Product Development; Product Marketing; Food and Beverage Industry; United States

October 2003 (Revised January 2004)
Case

Global Farmer and the Future of Soybean Production, The

By: Ray A. Goldberg and Kevin M. Allison

Three farmers from three different countries are looking at the global soybean system and how to position themselves in the future. View Details

Keywords: Animal-Based Agribusiness; Trade; Globalized Markets and Industries; Food; Strategic Planning; Forecasting and Prediction; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

01 Sep 2013
News

Alumni News | Book Briefs

Life, Liberty, and the Pursuit of Food Rights: The Escalating Battle over Who Decides What We Eat by David E. Gumpert (OPM 5, 1981) (Chelsea Green Publishing) Do Americans have the right to get their food... View Details

Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet)

March 1993 (Revised January 1998)
Case

Gallo Rice

By: John A. Quelch

Describes a company marketing branded rice products to three different countries--Italy, Argentina, and Poland. Explores the differences and similarities between the countries in terms of consumers, competition, products, and margins. View Details

Keywords: Food; Brands and Branding; Food and Beverage Industry; Italy; Poland; Argentina

October 1988
Case

National Pork Producers Council: ""Pork--The Other White Meat"" Campaign

By: Stephen A. Greyser

Keywords: Advertising Campaigns; Food; Food and Beverage Industry

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14 Nov 2019
News

Keeping Red Lobster Fresh

to do is work on is following a phased plan. And there are three phases to the plan. Phase one was fixing the fundamentals of the business, which are making sure you're operating well, making sure you got high-quality food and system.... View Details

Keywords: Food Services and Drinking Places; Food Services and Drinking Places

August 1984 (Revised June 1985)
Teaching Note

Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers, Teaching Note

By: Richard S. Tedlow

Keywords: Monopoly; Food and Beverage Industry; United States

December 2007
Case

Akshaya Patra: Feeding India's Schoolchildren

By: David M. Upton, Christine Ellis, Sarah Lucas and Amy Yamner

Describes a highly successful effort by an Indian Charity to feed poor schoolchildren at lunchtime. This provides two significant benefits. It improves nutrition for the children, and helps keep them in school since the provided meal is occasionally the only meal they... View Details

Keywords: Food; Service Operations; Education; Philanthropy and Charitable Giving; Food and Beverage Industry; India