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    John T. Gourville

    John Gourville is the Albert J. Weatherhead, Jr. Professor of Business Administration at the Harvard Business School.  He joined the HBS Marketing Unit in 1995 after receiving his Ph.D. at the University of Chicago in marketing and behavioral research.  His most... View Details

    Keywords: high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology
    • March 2023 (Revised May 2023)
    • Case

    Akamai Technologies: Expanding the Talent Pipeline

    By: Christopher Stanton, Lynda M. Applegate, Allison Ciechanover, Emily Grandjean and Sophie Beck
    In 2022, senior executives of Cambridge, MA-based Akamai Technologies met to consider whether and how to scale a successful technical training program. The program, Akamai Technical Academy (ATA), was launched in 2016 to address a key challenge at Akamai and in the... View Details
    Keywords: Leading Change; Growth and Development Strategy; Diversity; Talent and Talent Management; Technology Industry; United States; Boston
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    • June 1990 (Revised January 1994)
    • Case

    Desktop Printer Industry in 1990

    The desktop printer industry in 1990 is characterized by significant uncertainty about new technologies and about the types of features customers may demand in the next decade. The case looks at the positions of Hewlett-Packard, Canon, Kodak, Xerox, and IBM enabling... View Details
    Keywords: Risk Management; Change Management; Competition; Hardware; Computer Industry
    Related
    • October 2005
    • Case

    Wipro Technologies: The Factory Model

    Based in Bangalore, Wipro Technologies is a rapidly growing software services company. Wipro is experimenting with a new software service delivery model that draws on the principles of the Toyota production system and "lean" manufacturing. Addresses the advantages and... View Details
    Keywords: Job Cuts and Outsourcing; Service Operations; Applications and Software; Standards; Information Technology Industry; Bangalore
    Related
    • 06 Oct 2008
    • Research & Ideas

    Updating a Classic: Writing a Great Business Plan

    article came out, business conditions have changed. If you were writing this piece today, would you change it much? A: I don't think the world has changed materially. Successful ventures still have competent... View Details
    Keywords: by Sean Silverthorne
    • Research Summary

    Overview

    By: John C. Mulliken
    My research involves climate strategy, climate finance, and building climate technology ventures. View Details
    Keywords: Climate; Climate Risk; Climate Finance; Governance; Climate Change; Strategy; Retail Industry
    • 11 Dec 2019
    • News

    How AI shifts enterprise decision-making into self-driving mode

      Paul Hamilton

      Paul studies the economic complements needed for firms to realize productivity gains from machine learning and artificial intelligence. These complements include data, human capital & skills, organizational processes, and business models. 
      View Details
      • November 2019 (Revised January 2020)
      • Supplement

      Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy (B)

      By: William C. Kirby, Billy Chan and Dawn H. Lau
      After the legendary founder of Taiwan Semiconductor Manufacturing Company (TSMC) retired, the new chairman had to grapple with fresh challenges related to its China market: a recently opened factory in China had to find ways to reverse its financial loss and meet its... View Details
      Keywords: Cross-cultural; Foreign Investment; Government; Business and Government Relations; Globalization; Change Management; Customer Relationship Management; Innovation Strategy; Global Strategy; Leadership; Semiconductor Industry; Taiwan; China
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      • December 2016 (Revised December 2017)
      • Case

      Faber-Castell

      By: Ryan Raffaelli and Christine Snively
      By 2016, Count Anton-Wolfgang von Faber-Castell had led the 255-year-old pencil manufacturer Faber-Castell through waves of technological change. The pocket calculator decimated Faber-Castell’s slide rule business in the 1970s, and computer aided design technology... View Details
      Keywords: Leadership Style; Leading Change; Family Ownership; Manufacturing Industry; Germany
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      • April 1999 (Revised February 2001)
      • Background Note

      Offshore Drilling Industry, The

      After booming in 1997 and early 1998, the offshore drilling industry slumps in late 1998 and early 1999. Lower oil prices lead oil companies to reduce drilling budgets, and rig utilization falls from essentially 100% to 70% in some markets. Day rates--the prices paid... View Details
      Keywords: Strategy; Demand and Consumers; Price; Supply and Industry; Mining Industry
      Related
      • January 2021 (Revised May 2021)
      • Case

      Amazon Shopper Panel: Paying Customers for Their Data

      By: Eva Ascarza and Ayelet Israeli
      This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers’ privacy in the digital age, the value of customers’ own... View Details
      Keywords: Data Analytics; Data Privacy; Data Management; ＂Marketing Analytics＂; Marketing Communication; Marketing Research; Data-driven Management; E-Commerce Strategy; Ethical Decision Making; CRM; Consumer Protection; Targeted Advertising; Targeted Policies; Data Ownership; Marketing; Research; Marketing Communications; Analytics and Data Science; Management; Customer Relationship Management; Ethics; E-commerce; Technology Industry; Technology Industry; United States
      Related
      • December 1997 (Revised April 1998)
      • Case

      www.springs.com

      By: F. Warren McFarlan and Melissa Dailey
      Business Week's June 1997 "Rising Star" profile of Springs Industries' president and COO, Crandall Bowles, reported that she was poised to become one of the top two or three women executives in the country. In November 1997, the company announced Bowles' appointment to... View Details
      Keywords: Information Technology; Operations; Product Marketing; Management; Strategy; Consumer Products Industry; South Carolina
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      • March 2016
      • Case

      N12 Technologies: Building an Organization and Building a Business

      By: David A. Garvin and Aldo Sesia
      N12 Technologies was a startup founded in 2010 that employed nanotechnology to manufacture a patented material to improve the performance of carbon fiber composites, which were used in a wide variety of products, ranging from bicycles to automobiles to aircraft parts.... View Details
      Keywords: Startup; Organizational Structure; Nanotechnology; Business Processes; Organizational Change and Adaptation; Organizational Design; Management Systems; Commercialization; Industrial Products Industry; Manufacturing Industry; Auto Industry; Bicycle Industry; Transportation Industry; United States
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        Charlotte L. Robertson

        Charlotte Robertson is an Assistant Professor in the Business, Government, and the International Economy Unit at Harvard Business School. She teaches BGIE in the MBA required curriculum.

        Professor Robertson conducts research on the history of financial... View Details

        • March 2020 (Revised August 2022)
        • Case

        Racial Discrimination on Airbnb (A)

        By: Michael Luca, Scott Stern, Devin Cook and Hyunjin Kim
        Facing mounting criticism and evidence of widespread racial discrimination on the platform, apartment rental platform Airbnb needed to decide a path forward. For years, Airbnb had given hosts extensive discretion about whether to reject a guest after seeing little more... View Details
        Keywords: Platform Design; Digital Platforms; Design; Prejudice and Bias; Trust; Problems and Challenges
        Related
        • March 2024 (Revised January 2025)
        • Case

        Hippo: Weathering the Storm of the Home Insurance Crisis

        By: Lauren Cohen, Grace Headinger and Sophia Pan
        Rick McCathron, CEO of Hippo, considered how the firm’s underwriting model could account for the effects of climate change. Along with providing smart home packages, targeting risk-friendly customers, and using data-driven pricing, the Insurtech used technologically... View Details
        Keywords: Fintech; Underwriters; Big Data; Insurance Companies; Business Model Design; Weather Insurance; Business Model; Forecasting and Prediction; Climate Change; Environmental Sustainability; Green Technology; Technological Innovation; Natural Environment; Natural Disasters; Weather; Business Strategy; Competitive Advantage; Business Earnings; Insurance; Social Issues; Insurance Industry; United States; California
        Related
        • December 2010 (Revised March 2015)
        • Case

        The Wright Brothers and Their Flying Machines

        By: Tom Nicholas and David Chen
        Wilbur (1867-1912) and Orville (1871-1948) Wright were fascinated by the mystery of flight and they built on the ideas of prominent earlier figures such as Octave Chanute (1832-1910) the French-born American who was influential in fostering the free exchange of ideas... View Details
        Keywords: Entrepreneurship; Business History; Technological Innovation; Patents; Knowledge Sharing; Air Transportation; Air Transportation Industry; Europe; United States
        Related
        • 2010
        • Working Paper

        The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras

        New industries sparked by technological change are characterized by high uncertainty. In this paper we explore how a firm's conceptualization of products in this context, as reflected by product feature choices, is influenced by prior industry affiliation. We study... View Details
        Keywords: Experience and Expertise; Technological Innovation; Product Launch; Market Entry and Exit; Industry Growth; Product Development; Behavior; Competitive Strategy; Electronics Industry
        Related
        • 28 Feb 2005
        • Research & Ideas

        Amazon, eBay and the Bidding Wars

        had to be extended because a bid was made in the last 10 minutes of regularly scheduled time. Q: When is sniping a winning strategy? A: On eBay, people snipe to avoid price wars. By bidding at the last minute, they don't give others who might want to View Details
        Keywords: by Sara Grant; Technology; Technology