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  • All HBS Web  (5,518)
    • People  (8)
    • News  (1,126)
    • Research  (3,414)
    • Events  (24)
    • Multimedia  (79)
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  • August 2021 (Revised October 2024)
  • Case

Allbirds: Decarbonizing Fashion

By: Michael W. Toffel, Kenneth P. Pucker and Eren Kuzucu
The Allbirds: Decarbonizing Fashion (A) case introduces Allbirds as a footwear startup not only focused on simple design, comfort, and sustainable natural materials but on decarbonizing the wider fashion industry. Background material highlights the growing... View Details
Keywords: Decarbonization; Climate Impact; Environmental Strategy; Innovation; Product Design; Supply Chain Management; Innovation Strategy; Innovation and Management; Product Development; Climate Change; Environmental Management; Environmental Sustainability; Apparel and Accessories Industry; Fashion Industry; United States; California
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Toffel, Michael W., Kenneth P. Pucker, and Eren Kuzucu. "Allbirds: Decarbonizing Fashion (A)." Harvard Business School Case 622-024, August 2021. (Revised October 2024.)
  • September 2001 (Revised June 2004)
  • Case

Cafe de Colombia

By: Rohit Deshpande and Alexandra de Royere
Discusses sustaining brand equity after a highly successful commodity-product branding ad campaign. View Details
Keywords: Globalization; Brands and Branding; Advertising Campaigns; Product; Goods and Commodities; Colombia
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Deshpande, Rohit, and Alexandra de Royere. "Cafe de Colombia." Harvard Business School Case 502-024, September 2001. (Revised June 2004.)
  • Video

Dr. R.S. Sodhi

Dr. R.S. Sodhi, former Managing Director of GCMMF (Amul), expresses his views on plant-based milk products and assesses the environmental sustainability of the dairy industry. View Details
  • 07 Nov 2017
  • Working Paper Summaries

Business and Sustainability: New Business History Perspectives

Keywords: by Ann-Kristin Bergquist

    Mavath R. Chandran

    Keywords: Agribusiness
    • 21 Apr 2003
    • Research & Ideas

    Are Crummy Products Your Next Growth Opportunity?

    Solution:Creating and Sustaining Successful Growth, written with co-author Michael E. Raynor, looks at the keys to creating new-growth companies that can sustain their competitive advantages. It is scheduled... View Details
    Keywords: by Sean Silverthorne
    • February 2, 2012
    • Article

    Is There an Optimal Degree of Sustainability?

    By: Robert G. Eccles, Ioannis Ioannou and George Serafeim
    Corporate sustainability is not a one size fits all concept. A successful strategy balances all business pressures. View Details
    Keywords: Corporate Social Responsibility and Impact; Strategy
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    Eccles, Robert G., Ioannis Ioannou, and George Serafeim. "Is There an Optimal Degree of Sustainability?" Ethical Corporation (February 2, 2012), 39–43.
    • 05 Jun 2013
    • Op-Ed

    Corporate Leaders Need to Step Up on Climate Change

    Green initiatives are ubiquitous these days, implemented with zeal at companies like Dupont, IBM, Walmart, and Walt Disney. The programs being rolled out—lighting retrofits, zero-waste factories, and carpool incentives—save money and provide a green glow. Most large... View Details
    Keywords: by Michael Toffel & Auden Schendler
    • December 2010 (Revised May 2011)
    • Case

    Cola Wars Continue: Coke and Pepsi in 2010

    By: David B. Yoffie and Renee Kim
    Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. The most intense battles of the cola wars were fought over the $74 billion CSD industry in the United States, where the average American consumes 46 gallons of... View Details
    Keywords: Profit; Growth and Development Strategy; Industry Structures; Competitive Strategy; Food and Beverage Industry; United States
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    Yoffie, David B., and Renee Kim. "Cola Wars Continue: Coke and Pepsi in 2010." Harvard Business School Case 711-462, December 2010. (Revised May 2011.)
    • 2019
    • Working Paper

    Understanding and Overcoming Roadblocks to Environmental Sustainability. Past Roads and Future Prospects

    By: Ann-Kristin Bergquist, Shawn A. Cole, John Ehrenfeld, Andrew A. King and Auden Schendler
    This working paper examines key barriers to business sustainability discussed at a multidisciplinary conference held at the Harvard Business School in 2018. Drawing on perspectives from both the historical and business literatures, speakers debated the historical... View Details
    Keywords: Environmental Sustainability; Problems and Challenges; History; Governing Rules, Regulations, and Reforms; Opportunities
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    Bergquist, Ann-Kristin, Shawn A. Cole, John Ehrenfeld, Andrew A. King, and Auden Schendler. "Understanding and Overcoming Roadblocks to Environmental Sustainability. Past Roads and Future Prospects." Harvard Business School Working Paper, No. 19-067, January 2019.

      Stuti Agarwal

      Stuti is a PhD student in Consumer Behavior at Harvard Business School. She completed her Bachelors in Economics and Psychology from Boston University in 2019 and went on to complete her MPS in Applied Economics and Management from Cornell University in 2020. She... View Details

        Trang Nguyen

        Trang Nguyen is a student at the Ph.D. Business Administration program jointly offered by Harvard Business School and Harvard Graduate School of Arts and Sciences.

        Trang is interested in research at the intersection of corporate governance... View Details
        • 05 Dec 2013
        • What Do You Think?

        Is Walmart Defying Economic Gravity?

        ''How long can this be sustained without effective push-back?" Others noted the benefits of scale in fostering success for the foreseeable future. Robert Duque suggested that the organization will learn from its subsidiaries, such as... View Details
        Keywords: by James Heskett; Retail

          David Ager

          David Ager is a Senior Lecturer in Executive Education.  He engages CEOs, CHROs, and their teams to design and deliver customized executive development experiences for executive, senior and high potential leaders.  The companies hail from diverse sectors including... View Details

          • Video

          Ghassan E. Nuqul

          Ghassan E. Nuqul, Chairman of the Nuqul Group, discusses the energy-efficient technologies and investments in renewable forestry that form part of his group’s commitment to sustainable business. View Details
          • 23 Jul 2012
          • News

          Companies and Investors Should See More of Each Other

          • January 2024 (Revised May 2024)
          • Case

          PortageBay and ESG Analytics

          By: Vikram S. Gandhi and Radhika Kak
          In 2023, sustainable investors faced several challenges. The first was the lack of access to standardized and vetted environmental, social, and governance (ESG) data, and equally, the interpretation of this data into investment-useful insights. Reducing reliance on... View Details
          Keywords: ESG Ratings; Investment Funds; Governance; Environmental Sustainability; Corporate Social Responsibility and Impact
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          Gandhi, Vikram S., and Radhika Kak. "PortageBay and ESG Analytics." Harvard Business School Case 324-065, January 2024. (Revised May 2024.)
          • December 2014 (Revised October 2017)
          • Case

          Dow: Breakthroughs to World Challenges

          By: Michael E. Porter, Mark R. Kramer and Annelena Lobb
          Dow had adopted the "Breakthroughs to World Challenges" (BWC) program as part of its ten-year 2015 Sustainability Goals. BWC was an internal award recognizing products that effectively addressed one of five world challenges: energy and climate change, sustainable water... View Details
          Keywords: Value Creation; Strategy; Social Issues; Entrepreneurship
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          Porter, Michael E., Mark R. Kramer, and Annelena Lobb. "Dow: Breakthroughs to World Challenges." Harvard Business School Case 715-403, December 2014. (Revised October 2017.)
          • December 2022
          • Supplement

          Driving Decarbonization at BMW - Video Supplement

          By: Shirley Lu, George Serafeim and Michael W. Toffel
          Videos of Thomas Becker, Vice President of Sustainability and Mobility at BMW Group, in support of the case "Driving Decarbonization at BMW" (HBS No. 123-008) View Details
          Keywords: Decarbonization; Auto Manufacturing; Carbon Accounting; Accounting; Environmental Accounting; Energy; Environmental Management; Climate Change; Environmental Sustainability; Pollution; Product; Supply Chain; Supply Chain Management; Production; Product Design; Transportation; Transportation Industry; Europe; United States; China
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          Lu, Shirley, George Serafeim, and Michael W. Toffel. "Driving Decarbonization at BMW - Video Supplement." Harvard Business School Multimedia/Video Supplement 123-706, December 2022.
          • 19 Apr 2010
          • News

          The Annual Report as Sustainability's Secret Weapon

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