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      • September 2002
      • Case

      Abercrombie & Kent

      By: Frances X. Frei, Brian Corbett, Mark Partin and Daniel Rethazy
      Describes Abercrombie & Kent, the outdoor adventure company that has provided services throughout the entire history of the outdoor adventure industry. Provides an opportunity to learn how the company successfully grown into a premier player in the industry by adapting... View Details
      Keywords: History; Financial Management; Activity Based Costing and Management; Service Operations; Marketing Reference Programs; Product Development; Business Growth and Maturation; Balance and Stability; Marketing Channels; Transportation; Growth and Development Strategy; Travel Industry
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      Frei, Frances X., Brian Corbett, Mark Partin, and Daniel Rethazy. "Abercrombie & Kent." Harvard Business School Case 603-002, September 2002.
      • August 2002 (Revised August 2002)
      • Case

      Raiser Senior Services--The Stratford (A)

      By: H. Kent Bowen and Alison Berkley Wagonfeld
      Focuses on modifying operations to increase profitability at an upscale senior care facility in California. Jennifer Raiser, president of Raiser Senior Services, opened the Stratford in 1992 as a high-end, continuing-care retirement community. Ten years later, the... View Details
      Keywords: Cost Management; Profit; Saving; Health Care and Treatment; Age; Management Teams; Problems and Challenges; Ethics; Legal Liability; Business Growth and Maturation; Service Industry; Service Industry; California
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      Bowen, H. Kent, and Alison Berkley Wagonfeld. "Raiser Senior Services--The Stratford (A)." Harvard Business School Case 603-013, August 2002. (Revised August 2002.)
      • August 2002 (Revised June 2006)
      • Case

      Great Dakota Bank: Online Banking

      By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
      In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank... View Details
      Keywords: Banks and Banking; Internet and the Web; Customer Relationship Management; Consumer Behavior; Demand and Consumers; Technological Innovation; Customer Value and Value Chain; Customer Satisfaction; Management; Service Operations; Banking Industry
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      Frei, Frances X., Youngme E. Moon, and Hanna Rodriguez-Farrar. "Great Dakota Bank: Online Banking." Harvard Business School Case 603-011, August 2002. (Revised June 2006.)
      • August 2002
      • Case

      MassEnvelopePlus

      By: Rosabeth M. Kanter, Brooke Bartletta and Michelle Heskett
      Describes the challenges Steve Grossman, a fourth-generation owner of a small commercial printing company, must face amid industry consolidation, technological changes, and his own run for public office. View Details
      Keywords: Family Business; Family Ownership; Problems and Challenges; Leadership; Change Management; Information Technology; Personal Development and Career; Service Delivery; Service Industry; Massachusetts
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      Kanter, Rosabeth M., Brooke Bartletta, and Michelle Heskett. "MassEnvelopePlus." Harvard Business School Case 302-103, August 2002.
      • July 2002 (Revised August 2014)
      • Case

      WellSpace Treatment Centers for Complementary and Alternative Medicine (A)

      By: Regina E. Herzlinger, Jun HuangPu and Bing Lin
      How should WellSpace, a venture capital-backed purveyor of alternative health services, expand? Although it was nearing breakeven in its first location, the right business model remained unclear. View Details
      Keywords: Business Model; Entrepreneurship; Venture Capital; Health Care and Treatment; Innovation and Invention; Service Delivery; Health Industry
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      Herzlinger, Regina E., Jun HuangPu, and Bing Lin. "WellSpace Treatment Centers for Complementary and Alternative Medicine (A)." Harvard Business School Case 303-017, July 2002. (Revised August 2014.)
      • June 2002 (Revised September 2005)
      • Case

      Online Music Distribution in a Post-Napster World

      By: Youngme E. Moon
      Provides a description of the rise and decline of Napster, the free Internet music-swapping service. Also describes second-generation peer-to-peer services (e.g., Gnutella) as well as paid subscription services (e.g., MusicNet, pressplay). View Details
      Keywords: Distribution; Internet and the Web; Price; Marketing Channels; Service Operations; Music Industry
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      Moon, Youngme E. "Online Music Distribution in a Post-Napster World." Harvard Business School Case 502-093, June 2002. (Revised September 2005.)
      • June 2002
      • Case

      Tale of Two Airlines in the Network Age: Or Why the Spirit of King George III Is Alive and Well!

      By: F. Warren McFarlan
      Describes an airline service incident that ought not to have happened in the network age. Inadequate use of available technology creates service problems. A rewritten version of an earlier case. View Details
      Keywords: Air Transportation; Information Management; Information Technology; Service Delivery; Problems and Challenges; Air Transportation Industry
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      McFarlan, F. Warren. "Tale of Two Airlines in the Network Age: Or Why the Spirit of King George III Is Alive and Well!" Harvard Business School Case 302-128, June 2002.
      • 2002
      • Book

      Introduction to e-Commerce

      By: Jeffrey F. Rayport and Bernard J. Jaworski
      Keywords: Marketing, Technology, Digital, Services, And Strategy; Strategy; Internet and the Web; Service Delivery; Marketing
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      Rayport, Jeffrey F., and Bernard J. Jaworski. Introduction to e-Commerce. Boston, MA: McGraw-Hill/Irwin marketspaceU, 2002.
      • May 2002 (Revised September 2002)
      • Teaching Note

      Creating New Services, Module Overview Note TN

      By: Frances X. Frei
      Taught in Managing Service Operations, an elective course in the Harvard Business School MBA program. Appropriate for any service course or service module within an operations or new product development course that targets MBA or executive education students.... View Details
      Keywords: Service Operations; Product Development; Business Education; Product Positioning
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      Frei, Frances X. "Creating New Services, Module Overview Note TN." Harvard Business School Teaching Note 602-178, May 2002. (Revised September 2002.)
      • May 2002 (Revised February 2004)
      • Case

      Innovation at Progressive (A): Pay-As-You-Go Insurance

      By: Frances X. Frei and Hanna Rodriguez-Farrar
      Consumer auto insurance is a price-sensitive industry in which customers rarely pay a premium to a provider even for additional service features. Progressive spends more on additional service features than its competitors do; consumers don't pay extra for these... View Details
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      Frei, Frances X., and Hanna Rodriguez-Farrar. "Innovation at Progressive (A): Pay-As-You-Go Insurance." Harvard Business School Case 602-175, February 2004. (Revised from original May 2002 version.)
      • April 2002 (Revised March 2006)
      • Background Note

      Economics of Retail Banking Note

      By: Frances X. Frei and Dennis Campbell
      Explains the financial operations of retail banking, highlighting profitability challenges facing the industry. For U.S. banks, it is quite common for more than half of the customer base to be unprofitable and to have relatively few customers make up the vast majority... View Details
      Keywords: Customers; Economics; Cost; Banks and Banking; Profit; Revenue; Service Operations; Banking Industry; United States
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      Frei, Frances X., and Dennis Campbell. "Economics of Retail Banking Note." Harvard Business School Background Note 602-153, April 2002. (Revised March 2006.)
      • March 2002 (Revised March 2004)
      • Case

      Metalcraft Supplier Scorecard

      By: Susan L. Kulp, V.G. Narayanan and Ronald L. Verkleeren
      An automotive components company uses a supplier scorecard to make sourcing decisions and review its supplier performance. View Details
      Keywords: Supply Chain Management; Quality; Performance Evaluation; Decision Making; Service Operations; Motivation and Incentives; Supply and Industry; Manufacturing Industry; Auto Industry
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      Kulp, Susan L., V.G. Narayanan, and Ronald L. Verkleeren. "Metalcraft Supplier Scorecard." Harvard Business School Case 102-047, March 2002. (Revised March 2004.)
      • March 2002 (Revised May 2003)
      • Case

      Supply Chain Close-Up: The Video Vault

      By: V.G. Narayanan and Lisa Brem
      The owners of the Video Vault struggle to determine the optimal stocking levels of home videos in an industry fraught with new technology, new pricing paradigms, and stiff competitive pressure from large national chains. Teaching Purpose: To demonstrate the role of... View Details
      Keywords: Supply Chain Management; Competition; Motivation and Incentives; Price; Technological Innovation; Service Delivery; Entertainment and Recreation Industry
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      Narayanan, V.G., and Lisa Brem. "Supply Chain Close-Up: The Video Vault." Harvard Business School Case 102-070, March 2002. (Revised May 2003.)
      • March 2002 (Revised October 2002)
      • Case

      The Museum of Fine Arts, Boston/Fleet Financial Group Sponsorship of Monet in the 20th Century

      By: Stephen A. Greyser and David Crockett
      The Museum of Fine Arts in Boston and Fleet Financial Group's sponsored the Monet in the 20th Century exhibition, the world's largest, in 1998. The case chronicles the solicitation of a large corporate sponsor, as well as the growth and development of their... View Details
      Keywords: Nonprofit Organizations; Finance; Product Development; For-Profit Firms; Partners and Partnerships; Arts; Brands and Branding; Innovation and Invention; Financial Services Industry; Financial Services Industry; Massachusetts
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      Greyser, Stephen A., and David Crockett. "The Museum of Fine Arts, Boston/Fleet Financial Group Sponsorship of Monet in the 20th Century." Harvard Business School Case 502-059, March 2002. (Revised October 2002.)
      • February 2002 (Revised March 2002)
      • Case

      Battery Ventures

      By: Josh Lerner, G. Felda Hardymon, Ann Leamon, Nitin Gupta and Sameer Bharadwaj
      Todd Dagres, general partner of Battery Ventures, reflects on his firm's organization and its effectiveness in one particular deal. One of the perennial challenges of venture capital is the scaling of the firm. Usually regarded as a craft industry, venture firms tend... View Details
      Keywords: Venture Capital; Measurement and Metrics; Performance Effectiveness; Organizational Structure; Financial Services Industry
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      Lerner, Josh, G. Felda Hardymon, Ann Leamon, Nitin Gupta, and Sameer Bharadwaj. "Battery Ventures." Harvard Business School Case 802-159, February 2002. (Revised March 2002.)
      • February 2002
      • Background Note

      States vs. Microsoft, The

      By: Michael A. Wheeler and Gillian Morris
      Although the federal Justice Department managed to settle its massive antitrust litigation against Microsoft in 2001, the state suit against the company continued. State attorney generals, perhaps emboldened by their recent victory over the Big Five tobacco companies,... View Details
      Keywords: Service Operations; Public Ownership; Private Ownership; Negotiation Deal; Goals and Objectives; Lawsuits and Litigation; Decision Making; Legal Services Industry; Legal Services Industry
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      Wheeler, Michael A., and Gillian Morris. "States vs. Microsoft, The." Harvard Business School Background Note 902-177, February 2002.
      • December 2001 (Revised June 2002)
      • Case

      Shenzhen Stock Exchange

      By: F. Warren McFarlan, Guoqing Chen, David Kiron and Iris T. Li
      The second largest stock exchange in China, shows a surprising sophistication. This case describes the company's growth and underlying technology. View Details
      Keywords: Networks; Internet and the Web; Business Growth and Maturation; Infrastructure; Financial Services Industry; China
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      McFarlan, F. Warren, Guoqing Chen, David Kiron, and Iris T. Li. "Shenzhen Stock Exchange." Harvard Business School Case 302-070, December 2001. (Revised June 2002.)
      • December 2001 (Revised May 2003)
      • Background Note

      Queueing Theory

      By: V.G. Narayanan and George Batta
      Explains the assumptions behind and the insights from a simple queueing model. View Details
      Keywords: Mathematical Methods; Theory; Management Analysis, Tools, and Techniques; Motivation and Incentives; Service Delivery
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      Narayanan, V.G., and George Batta. "Queueing Theory." Harvard Business School Background Note 102-023, December 2001. (Revised May 2003.)
      • November 2001 (Revised January 2002)
      • Case

      OSI Group

      By: Ray A. Goldberg and Hal Hogan
      Discusses the challenges facing a global food service supplier and the company's ability to partner with major customers, such as McDonald's. View Details
      Keywords: Problems and Challenges; Food; Globalization; Service Delivery; Partners and Partnerships; Service Operations; Customers
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      Goldberg, Ray A., and Hal Hogan. "OSI Group." Harvard Business School Case 902-408, November 2001. (Revised January 2002.)
      • November 2001 (Revised October 2017)
      • Supplement

      Store24 (B): Service Quality and Employee Skills

      By: Frances X. Frei and Dennis Campbell
      Supplements the (A) case. View Details
      Keywords: Customer Satisfaction; Employees; Service Delivery; Retail Industry
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      Frei, Frances X., and Dennis Campbell. "Store24 (B): Service Quality and Employee Skills." Harvard Business School Supplement 602-097, November 2001. (Revised October 2017.)
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