Revenue Strategy - Publications - Faculty & Research

01 Feb 2011
First Look

First Look: Feb. 1

Authors:Andrei Hagiu and Robin S. Lee Publication:Journal of Economics and Management Strategy (forthcoming) Abstract We analyze platform competition for content in the presence of strategic interactions between content distributors and... View Details

February 2017
Supplement

JCDecaux, 2016: Global Leader ... Again

By: John R. Wells and Gabriel Ellsworth

In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details

Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris

Citation

Purchase

03 Nov 2009
First Look

First Look: Nov. 3

self-report of the licensee. The self-reporting aspect of the environment gives rise to demand for auditing by the licensor or third-party attestation by the licensee. We characterize the optimal royalty contract, accounting system choice by the licensee, and audit... View Details

Keywords: Martha Lagace

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

enjoys a positive VoC under general conditions. We conduct numerical simulations to study the magnitude of the VoC and find that it can be substantial—in our simulations, retailers that switched from a fixed to a sequential assortment View Details

Keywords: Dina Gerdeman

24 May 2011
First Look

First Look: May 24

and field hospitals). In 13 years it developed from a start-up garage business into a successful firm of global reach and reputation. In 2010 its founder and CEO Philippe Prévost must decide the product and market strategy for the next... View Details

Keywords: Sean Silverthorne

30 May 2000
Research & Ideas

Market Makers Bid for Success

executing that strategy for the last two years. We focused initially on the B-to-C market. But we see the dynamic pricing mechanism as having applicability in all markets, including person-to-person, and B-to-B. Sahlman: Both of you had... View Details

Keywords: by Staff; Web Services; Technology

22 Jun 2021
Research & Ideas

The COVID-19 Mutiny: When Teams Leave and Take Their Clients

there’s no pressing need for introductions; since these groups are usually siloed revenue producers. Competition with other departments, the need for subject-matter expertise—these are the circumstances that typically create leadership... View Details

Keywords: by Robin Abrahams, Boris Groysberg, and Steven L. Manchel

17 Dec 2013
First Look

First Look: December 17

theoretical and practical implications of our research. Publisher's link: http://francescagino.com/#/motivation_research August 2013 Journal of Economics and Management Strategy Doing Well by Doing Good? Community Development Venture... View Details

Keywords: Carmen Nobel

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