Publications

September 2004 (Revised February 2010)
Case

The Passion of the Christ (A)

By: John A. Quelch, Anita Elberse and Anna Harrington

Bob Berney, president of Newmarket Films, must decide on a distribution and marketing strategy for Mel Gibson's controversial new movie, The Passion of the Christ. Fueled by Gibson's star power as well as an extensive prescreening campaign among Christian leaders and... View Details

Keywords: Advertising Campaigns; Film Entertainment; Marketing Strategy; Product Launch; Product Positioning; Distribution Channels; Religion; Motion Pictures and Video Industry

Web

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Healthcare Initiative +1.617.495.6032 healthcare_initiative@hbs.edu Human Resources +1.617.495.6115 hr@hbs.edu Institute for Strategy & Competitiveness +1.617.547.8543 isc@hbs.edu Leadership Initiative +1.617.495.6242 li@hbs.edu MBA Registrar +1.617.495.6247... View Details

25 Jul 2006
First Look

First Look: July 25, 2006

Case 806-124 Dick Berggren, well-known FOXTV announcer for NASCAR races and executive editor of Speedway Illustrated magazine, considers how to grow the business he founded and balance his time, energy, and commitments to his wife. Explores the explosive growth of... View Details

Keywords: Sean Silverthorne

September 2019
Supplement

Keroche (B): Considering Entry into the Kenyan Beer Market

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case discusses the situation of the Kenyan alcoholic drinks producer Keroche in July 2004, when co-founder Tabitha Karanja was debating whether to enter the Kenyan beer market. Doing so would mean direct competition with the multinational EABL in an industry and... View Details

Keywords: Keroche; Alcohol; Alcoholic Drinks; Alcoholic Beverages; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Beer; Beer Market; Manufacturing; Production Capacity; Capacity; Growth; Regulated; Unregulated; Informal; Informal Market; Regulation; Illicit; Illegal; Substandard; Dangerous; Shutdown; Factory; Safe; Affordable; Low-income Consumers; Business Growth and Maturation; Business Startups; Production; Investment; Safety; Quality; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Marketing; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa

October 2005 (Revised January 2006)
Case

Augusta National Golf Club Controversy, The (A)

By: Herman B. Leonard, Marc J. Epstein and Melissa Tritter

The prestigious Augusta National Golf Club's secret membership is widely believed to exclude women. When feminist advocate Martha Burk receives a mysterious list of "members," she must decide how best to use this information in her efforts to crack the glass ceiling.... View Details

Keywords: Partners and Partnerships; Attitudes; Decision Making; Problems and Challenges; Business and Stakeholder Relations; Gender; Non-Governmental Organizations; Communication Strategy; Sports Industry

September 2015 (Revised February 2020)
Case

Managing Consumer Touchpoints at Nissan Japan

By: Thales Teixeira, Nobuo Sato and Akiko Kanno

In 2015, Nissan was third place in the Japanese auto market, behind Toyota and Honda. The challenge of increasing market share was that 80% of car shoppers who were non-Nissan owners did not consider Nissan during their purchase process. This process involved three... View Details

Keywords: Nissan; Automobiles; Cars; Touch Points; Digital Marketing; Internet and the Web; Marketing Channels; Advertising; Auto Industry; Japan

April 2012
Case

Introducing iSnack 2.0: The New Vegemite

By: Anat Keinan, Francis Farrelly and Michael Beverland

Vegemite is an iconic Australian breakfast spread and is often seen as a quintessential Australian product. This case focuses on Kraft's decision to revitalize brand performance through the introduction of a brand extension. Drawing on extensive social media analysis... View Details

Keywords: Food; Product Launch; Conflict and Resolution; Brands and Branding; Consumer Products Industry; Food and Beverage Industry

Corporate CEOs are headline news. Stock prices rise and fall at word of their hiring and firing. Business media debate their merits and defects as if individual leaders determined the health of the economy. Yet we know surprisingly little about how CEOs are selected... View Details

September 7, 2020
Article

Remote Networking as a Person of Color

By: Laura Morgan Roberts and Anthony J. Mayo

In remote work situations, where people cannot rely on impromptu elevator conversations or water cooler chats with coworkers, the answer isn’t to turn inward. In fact, the need for networking is even more important. In particular, our interactions with people whose... View Details

Keywords: Remote Work; Networking; Networks; Interpersonal Communication; Race

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April 1994 (Revised August 1996)
Case

American Express (A)

By: Jay W. Lorsch

In January 1993, the American Express board met to decide who would succeed James D. Robinson, III as chairman and CEO. The board needed to act in the spotlight of intense media and investor scrutiny, and after leaks had revealed that there was a conflict among the... View Details

Keywords: Decision Making; Corporate Governance; Resignation and Termination; Leadership; Management Succession; Performance Evaluation

2016
Article

Academia's Emerging Crisis of Relevance and the Consequent Role of the Engaged Scholar

By: Andrew J. Hoffman

Universities are facing a crisis of relevance. While there are multiple reasons for this to be happening, one that deserves particular attention is the extent to which academic scholars do not see it as their role to engage in public and political discourse. However,... View Details

Keywords: Political Discourse; Public Engagement; Higher Education; Social Media

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20 Jun 2023
Research & Ideas

Looking to Leave a Mark? Memorable Leaders Don't Just Spout Statistics, They Tell Stories

It doesn’t matter if you’re crafting a pitch for tech investors, consumers, or election-season voters. If you want your target audience to remember your message the next day, tell a story. That’s one of the findings of a new study by Thomas Graeber, assistant professor... View Details

Keywords: by Scott Van Voorhis

Talk, Inc.

How can leaders make their big or growing companies feel small again? How can they recapture the “magic”—the tight strategic alignment, the high level of employee engagement—that drove and animated their organization when it was a start-up? As more and more executives... View Details

April 2023
Case

Twitter: The Freedom to Speak Freely and Be Heard

By: Randolph B. Cohen, Carin-Isabel Knoop and Mel Martin

In April 2022, serial entrepreneur Elon Musk announced that he would be interested in purchasing the social media site Twitter for $44 billion. With more than 100 million twitter followers, Musk had historically leveraged the site to engage with the customers of his... View Details

Keywords: Values and Beliefs; Acquisition; Social Media; Power and Influence; Technology Industry; Communications Industry; Public Relations Industry; United States

05 Nov 2014
HBS Seminar

CV Harquail, Authentic Organizations and Stevens Institute of Technology

April 2019 (Revised December 2019)
Case

Turnaround at Mattel, 2017

By: Ted Berk

Just nine months into her new role as chief executive of Mattel, the world's leading toy maker, Margo Georgiadis faces a set of unexpected, inter-related decisions in the fall of 2017. Mattel's performance had been lagging for a number of years, and Georgiadis had been... View Details

Keywords: Turnarounds; Takeover; Leading Change; Financial Condition; Decision Making; Transformation

November 2007 (Revised March 2009)
Case

OppenheimerFunds and Take-Two Interactive (A)

By: Jay W. Lorsch, Andrew Hill and Kaitlyn Simpson

Describes the dilemma faced by Emmanuel Ferreira, a fund manager at OppenheimerFunds. As the largest shareholder and a long-time investor in software publisher Take-Two Interactive, Ferreira contemplates whether or not to get involved with other investors in trying to... View Details

Keywords: Restructuring; Decision Choices and Conditions; Investment; Corporate Governance; Governing and Advisory Boards; Business and Shareholder Relations

Web

Institute For Strategy And Competitiveness

KU Leuven's Documentary on Shared Value KU Leuven , February 11, 2019 See all media mentions Data & External Sites U.S. Cluster Mapping Portal "Mapping a nation of regional clusters" Why Competition in the Politics Industry is Failing... View Details

September 2017
Article

The Advocacy Trap: When Legitimacy Building Inhibits Organizational Learning

By: Tiona Zuzul and Amy C. Edmondson

This paper describes a relationship between legitimacy building and learning for a new firm in a nascent industry. Through a longitudinal study of a new firm in the nascent smart city industry, we found that the firm failed to make progress on important internal... View Details

Keywords: Organizational Learning; Advocacy; Organizations; Learning; Organizational Culture; Entrepreneurship