Experiment Design - Publications - Faculty & Research

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Strategy Execution Online Course | HBS Online

the core tensions of strategy execution, including how to balance growth, profit, and control Design measurement systems for every dimension of business performance Identify and manage risks that could derail strategy execution Empower... View Details

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

Abstract—Understanding why employees go the extra mile at work is a key problem for many organizations. We conduct a field experiment at a medical organization to study motivations for employees to submit project proposals for... View Details

Keywords: Dina Gerdeman

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Building Entrepreneurial Organizations - Health Care

Consumer-Driven Health Care.” Her work was key to introducing consumer-driven health plans and “focused health factories,” such as centers for orthopedics, cardiology, or cancer care. MBA Courses Lab to Market: Field Course This course is View Details

22 Oct 2019
Research & Ideas

Use Artificial Intelligence to Set Sales Targets That Motivate

advanced analytics that incorporate artificial intelligence (AI). “Chung has seen companies dramatically improve productivity after adopting advanced analytics to guide compensation.” In an ideal world, a company would use trial and error to set the best sales targets... View Details

Keywords: by Michael Blanding

26 Jun 2013
News

How a Trivial Pursuit Became a Significant Case

of designing and launching the TV Game was $50,000; revenues were $7.3 million. All this and more is detailed in a 1985 HBS case study, "R&R"—the name of Reiss's company—which was supervised by Professor Howard Stevenson (and prepared by... View Details

Keywords: Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Miscellaneous Store Retailers; Retail Trade

10 Feb 2023
Research & Ideas

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

broader social impact of their products and platforms,” says Luca. In his years at HBS, Luca has focused his research on, among other things, ways to tackle discrimination in online platforms, coming up with a series of recommendations for Airbnb; helping to improve... View Details

Keywords: by Scott Van Voorhis; Health; Technology

18 Apr 2000
Research & Ideas

Learning in Action

their way up the mountain. After the two days testing, and constant interactive feedback, the design team returned to headquarters and immediately debriefed and extracted key learnings. Prototypes were quickly developed and sent to... View Details

Keywords: by David A. Garvin

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

support all these activities through a conscious and proactive effort to be as effective and clear as possible in their communication to both internal and external stakeholders. To learn more, read Restarting Under Uncertainty: Managerial View Details

Keywords: by Sean Silverthorne

15 Sep 2015
First Look

September 15, 2015

pricing decisions on a daily basis. Rue La La is in the online fashion sample sales industry, where they offer extremely limited-time discounts on designer apparel and accessories. One of the retailer's main challenges is pricing and... View Details

Keywords: Sean Silverthorne

11 Jul 2019
Sharpening Your Skills

Deconstructing 'Customer Experience'

when you don’t. A Good Place to Start Terror at the TajUnder terrorist attack, employees of the Taj Mahal Palace and Tower bravely stayed at their posts to help guests. A multimedia case study looks at the hotel's customer-centered culture and value system. How to... View Details

Keywords: by Sean Silverthorne; Retail; Service

01 Dec 2019
News

Bridging the Gap

spread such efforts, YALP is slowly but surely beginning to see on-the-ground results of the partnerships and innovation it’s designed to foster. In the aftermath of the 2016 presidential election, phrases like income inequality and... View Details

Keywords: Julia Hanna; illustration by Josh Cochran; photographed by Melissa Golden; cross sector collaboration; local government; nonprofits; education; leadership; Administration of Economic Programs; Government

26 Feb 2008
First Look

First Look: February 26, 2008

(c) accountability in implementation. Examples are drawn from the experiences of South Africa and Brazil. Several preliminary factors are identified that may enhance policy learning, while acknowledging the constraints of bounded... View Details

Keywords: Martha Lagace

02 Aug 2020
What Do You Think?

Is the 'Experimentation Organization' Becoming the Competitive Gold Standard?

would be interesting , he continued, to examine sectors other than technology “for their natural tendencies and what drives such culture and procedural traits.” Joe noted that some of the principles of experiment View Details

Keywords: by James Heskett; Technology

07 May 2020
Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

witnessing firms developing and experimenting with much more radical risk-mitigating technologies. These include developing new products and processes that mitigate contagion risk. For example, in China, robots have been View Details

Keywords: by Hong Luo and Alberto Galasso

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Becoming an Entrepreneur - Alumni

entrepreneurship immediately, or acquire more business experience first? When you feel ready to be a founder, you'll need: An idea for a problem to be solved And/or a team of partners who have a marketable idea, or have skills/experiences... View Details

22 May 2012
First Look

First Look: May 22

require a grand organizational makeover or buy-in from the CEO. All it takes is collaboration between you and your team-working together and making small, doable changes. What started as an experiment with a six-person team at The Boston... View Details

Keywords: Sean Silverthorne

28 Jul 2008
Research & Ideas

Making the Decision to Franchise (or not)

From neighborhood to neighborhood—even from block to block—customers have different tastes in the products they buy and the retail experience they find most enjoyable. As a business owner operating stores across multiple markets, is it... View Details

Keywords: by Julia Hanna; Retail

23 Apr 2019
First Look

New Research and Ideas, April 23, 2019

managers have to learn how to lead others rather than do the work themselves, to win trust and respect, to motivate, and to strike the right balance between delegation and control. Many fail to make the transition successfully. In this book, I trace the View Details