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- All HBS Web (1,491)
- Faculty Publications (877)
- May 2015 (Revised May 2017)
- Case
Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
By: John A. Quelch and Margaret L. Rodriguez
In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion... View Details
Keywords: New Product Management; Consumer Segmentation; Global Marketing; Corporate Social Responsibility; Healthcare; Sustainability; Health Care and Treatment; Environmental Sustainability; Marketing; Segmentation; Product Development; Product Launch; Corporate Social Responsibility and Impact; Product Positioning; Consumer Products Industry; Brazil; United States
Quelch, John A., and Margaret L. Rodriguez. "Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste." Harvard Business School Case 515-050, May 2015. (Revised May 2017.)
- 01 Feb 2001
- News
In Dot-Calm Era, Conference Examines Options for Entrepreneurs
Is the bloom off the entrepreneurial rose? Do B2B and B2C mean "Back to Banking" and "Back to Consulting," as the current joke would have it? Where are the opportunities for those who still believe starting their own business is the way to go? The 2000 HBS... View Details
Keywords: Information
- February 2024
- Supplement
Can Cities Beat the Heat? (B7): Milwaukee Climate Action Snapshot
By: Rosabeth Moss Kanter, Coelin P. Scibetta and Jacob A. Small
Climate snapshots provide a summary of climate actions that occurred between 2018 and 2024, highlighting major green initiatives, innovations, carbon mitigation strategy, and action across multiple levels of government and the private sector. Snapshots also provide an... View Details
- February 2024
- Supplement
Can Cities Beat the Heat? (B3): Chattanooga Climate Action Snapshot
By: Rosabeth Moss Kanter, Coelin P. Scibetta and Jacob A. Small
Climate snapshots provide a summary of climate actions that occurred between 2018 and 2024, highlighting major green initiatives, innovations, carbon mitigation strategy, and action across multiple levels of government and the private sector. Snapshots also provide an... View Details
- January 2024
- Case
Net Zero Insurance Alliance: An Alliance in Crisis
By: Peter Tufano and Karina Val
The Net Zero Insurance Alliance (NZIA), a UN-convened alliance of major global insurers, was formed in 2021, but by 2023 had lost over 60% of its members. While NZIA had enjoyed a rapid and productive start by setting standards for the industry and sharing best... View Details
- 13 Mar 2007
- First Look
First Look: March 13, 2007
social and environmental impact. Salas must also address whether he can sustain Amanco's balanced strategy while entering the Brazilian market, where he faces an entrenched and much larger competitor.... View Details
Keywords: Martha Lagace
- July 2019
- Article
Market Reaction to Mandatory Nonfinancial Disclosure
By: Jody Grewal, Edward J. Riedl and George Serafeim
We examine the equity market reaction to events associated with the passage of a directive in the European Union (EU) mandating increased nonfinancial disclosure. These disclosures relate to firms’ environmental, social, and governance (ESG) performance and would be... View Details
Keywords: Nonfinancial Information; Nonfinancial Performance; ESG; ESG (Environmental, Social, Governance) Performance; Investor Behavior; Disclosure; Disclosure Regulation; Regulation; Sustainability; Corporate Performance; Information; Corporate Disclosure; Governing Rules, Regulations, and Reforms; Performance; Environmental Sustainability; Corporate Governance; Outcome or Result
Grewal, Jody, Edward J. Riedl, and George Serafeim. "Market Reaction to Mandatory Nonfinancial Disclosure." Management Science 65, no. 7 (July 2019): 3061–3084.
- March 2025
- Teaching Note
Seattle's Climate Pledge Arena: Ticket to a Greener Future
By: Rosabeth Moss Kanter and Jacob A. Small
Teaching Note for HBS Case No. 325-110. CEO Tim Leiweke reviewed the process by which his newly formed Oak View Group had managed a major rebuild of a landmark arena in Seattle which attracted a National Hockey League franchise and major entertainers concerned about... View Details
- 2025
- Working Paper
An Empirical Examination of Business Climate Alliances: Effective and/or Harmful?
By: Matteo Gasparini and Peter Tufano
This research studies business alliances that seek to address climate change, offering empirical evidence to address claims advanced by alliance supporters and critics. We study eleven major alliances mostly focused on financial services firms and 424 major... View Details
Keywords: Antitrust; Climate Change; Financial Institutions; Competition; Network Effects; Alliances
Gasparini, Matteo, and Peter Tufano. "An Empirical Examination of Business Climate Alliances: Effective and/or Harmful?" Harvard Business School Working Paper, No. 25-060, May 2025.
- February 2025
- Tutorial
Preparing Business Leaders for an Era of Climate Instability: Understanding and Managing Physical Climate Risk
By: Michael W. Toffel and Spencer Glendon
In this compelling video, Spencer Glendon, founder of Probable Futures and Executive Fellow at Harvard Business School, describes the profound implications of climate change for businesses, the economy, and societies around the world. Drawing from his background in... View Details
- 02 Feb 2016
- First Look
February 2, 2016
Education By: Snook, Scott, and Rakesh Khurana Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50349 forthcoming Administrative Science Quarterly Environmental Demands and the Emergence of... View Details
Keywords: Sean Silverthorne
- Web
Policy - Business & Environment
“Compared to companies’ efforts to green their own operations, corporate political actions—like lobbying or campaign funding—can have a vastly greater influence on environmental protection, and arguably represent the greatest impact a... View Details
- 20 Mar 2019
- News
Reimagining Capitalism in a World on Fire
of policy action.” He mentioned three coalitions making strides: We Mean Business, Climate Alliance, and Environmental Entrepreneurs. Purpose and Clarity Drive Performance—but Time Is Running Out Without purpose, even if you have a... View Details
- 04 Sep 2020
- Blog Post
Advice from a Career Switcher: The Value of Informational Conversations with Alumni
his internship search, Adam recalls being ambivalent about whether to seek out a role at an operating company or at an energy-focused venture capital firm. Thirsty for the information that would help him decide on a direction and build a View Details
- 10 Apr 2007
- First Look
First Look: April 10, 2007
School Case 207-084 Following a successful model in Europe, JP Morgan has introduced a set of five U.S. retail mutual funds with an investment philosophy and marketing strategy grounded in behavioral finance. The asset management group... View Details
Keywords: Martha Lagace
- Profile
Lindsay Steinmetz
coursework and my classmates I was able to learn more about how the world works (business, government and public sector) and I was exposed to potential roles in many sectors and companies. But, it also showed me that I want to work on leadership, View Details
Keywords: Nonprofit / Government
- 13 Dec 2011
- First Look
First Look: Dec. 13
Cases & Course MaterialsAQR's DELTA Strategy (A) Daniel B. Bergstresser, Lauren H. Cohen, Randolph B. Cohen, and Christopher J. MalloyHarvard Business School Case 212-038 In the summer of 2008, AQR Capital Management was considering... View Details
Keywords: Sean Silverthorne
- 01 Sep 2009
- News
Rich Wilson
ship’s log, photos, video, and Q&A. We reached 7 million readers and about 250,000 students, mostly in middle school. The program team included experts in environmental science, shipping, oceanography, medicine, geography, history, math,... View Details
- Web
Evolution of the Social Enterprise Conference | Social Enterprise | Harvard Business School
catalyzing solutions around them. If you read the front page of the newspaper any day, it's increasingly obvious that social and environmental externalities cannot be separated from the business and market opportunities that create them,... View Details
- 28 May 2008
- First Look
First Look: May 28, 2008
the paper: http://www.hbs.edu/research/pdf/08-096.pdf Shamed and Able: How Firms Respond to Being Rated (Revised May 2008) Authors:Aaron K. Chatterji and Michael W. Toffel Abstract We examine how firms respond to third-party ratings of their corporate View Details
Keywords: Martha Lagace