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  • January 2017
  • Case

Kada Orthopedics: A Bone of Contention

By: Kevin Schulman and Matt Strickland
Kada Orthopedics is a small implantable orthopedic device manufacturer founded by industry veterans trying to sell stable-technology products to an increasingly cost-conscious healthcare market. Although they have marginally successful product in early 2016, the... View Details
Keywords: Market Design; Growth And Development Strategy; Health Care; Business Startup; Growth and Development; Health Care and Treatment; Medical Specialties; Business Startups; Supply and Industry; Medical Devices and Supplies Industry; United States
Related
  • 10 Oct 2023
  • Blog Post

Policy Drivers for Environmental Justice: What Businesses Need to Know

disadvantaged communities. Issues like racial and economic equity are central to this, and this will be the definition used for the purposes of this paper. EJ policy and company practices often uses terms like “communities;” the Justice40... View Details
  • 24 Apr 2014
  • News

Using storytelling to transform the retail experience

consultant and private equity investor, who lives in Toronto. BRIKA, which opened for business in late 2012, features nearly 300 “makers” and thousands of their carefully crafted wares. Consumers get a connection View Details
  • 02 Jun 2014
  • Research & Ideas

Secrets to a Successful Social Media Strategy

that companies adopt two different approaches. The first approach, which he terms "digital strategy on social platforms," uses social media to broadcast commercial messages and seek customer feedback. The second approach, "social strategy... View Details
Keywords: by Carmen Nobel
  • 08 Mar 2012
  • Research & Ideas

Unplugged: What Happened to the Smart Grid?

positions of the various players in the smart grid market—infrastructure builders, software suppliers, network providers, utilities, system operators—in an effort to figure out who might benefit. "It's interesting View Details
Keywords: by Dina Gerdeman; Energy; Utilities
  • 01 Mar 2015
  • News

Providing an Environment for Ideas to Grow

brand shouldn’t be about erecting barriers to keep consumers out; indeed, growth requires the welcoming of new faces,” concludes HBS marketing professor Anat Keinan in a July... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 08 Feb 2023
  • Op-Ed

Building an Inclusive Workplace? Prepare to Shield It from Economic Fears

underrepresented communities. As the COVID-19 pandemic dragged on, executives worked to continue these efforts, despite supply chain disruptions, labor shortages, and erratic consumer spending. Beyond the... View Details
Keywords: by Hise O. Gibson and Nicole Gilmore
  • September 2016 (Revised February 2017)
  • Case

Angie's List: Ratings Pioneer Turns 20

By: Robert J. Dolan and Ayelet Israeli
In 1995, before people “googled” or “yelped,” Angela Hicks (HBS, 2000) was establishing her Angie’s List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it,... View Details
Keywords: Pricing; Pricing Strategy; Services; Product Line Management; Growth; Conjoint Analysis; Market Research; Freemium; Growth Strategy; Two Sided Markets; Ecommerce; Platform; Platform Business; Platform Businesses; Platform Strategy; Platforms; Platforms And Ecosystems; Business Model; Internet and the Web; Business Growth and Maturation; Growth and Development Strategy; Price; Strategy; Digital Platforms; E-commerce; Service Industry; United States
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  • May 2011
  • Article

Underdog Branding: Why Underdogs Win in Recessions

By: Neeru Paharia, Anat Keinan and Jill Avery
Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details
Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
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  • November 2015 (Revised February 2016)
  • Case

Allianz Turkey: Focus on the Customer (A)

By: W. Earl Sasser and Gamze Yucaoglu
At the age of 39, Solmaz Altın took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost... View Details
Keywords: Service Excellence; Customer Experience; Customer Service; Emerging Market; Customer Focus; Net Promoter Score; Customer Relationship Management; Competition; Leading Change; Service Operations; Emerging Markets; Customer Satisfaction; Insurance Industry; Turkey
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  • 30 Sep 2002
  • Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

difficult to compare, alternatives. A second project stems from my MBA course, "The Marketing of Innovations." It deals with the question of why consumers don't buy.... View Details
Keywords: by Manda Mahoney
  • 23 Apr 2001
  • Research & Ideas

Brand Power from Wedgwood to Dell: Part Two

to bring their offerings to large numbers of people, to make a market for prestige cosmetics, specialty coffee, and made-to-order PCs at moments... View Details
Keywords: by Martha Lagace
  • 24 Sep 2014
  • Op-Ed

Take a Trim Tab Approach to Climate Change

in society must step into the vacuum” When elected officials don't own this crucial responsibility, other leaders in society must step into the vacuum. Why not business? Often depicted as greedy and shortsighted, consumed with this... View Details
Keywords: by Amy C. Edmondson; Energy; Utilities
  • 10 Jul 2000
  • Research & Ideas

Cable TV: From Community Antennas to Wired Cities

about 400 such systems with a total of 150,000 subscribers. Thus, cable TV was born of necessity very shortly after the mass market for television broadcasting began to grow. 3 The first CATV systems carried... View Details
Keywords: by Thomas R. Eisenmann; Consumer Products; Consumer Products; Consumer Products
  • 01 Feb 2000
  • News

Executives Convene to Discuss Consumer-Driven Health Care

U.S. consumers more power over decisions related to health care. Those who advocate consumer-driven health care - including conference chair Professor Regina E. Herzlinger - believe that shifting control of... View Details
  • November 2015 (Revised February 2016)
  • Supplement

Allianz Turkey: Focus on the Customer (B)

By: W. Earl Sasser and Gamze Yucaoglu
At the age of 39, Solmaz Altın took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost... View Details
Keywords: Service Excellence; Customer Experience; Customer Service; Emerging Market; Customer Focus; Net Promoter Score; Customer Relationship Management; Competition; Leading Change; Service Operations; Emerging Markets; Customer Satisfaction; Insurance Industry; Turkey
Related
  • 28 Jun 2021
  • Research & Ideas

Keep or Cut Workers? How Companies Reacted to the COVID-19 Crisis

accelerating a trend that began before the pandemic. For instance, the consumer electronics chain Best Buy struggled to attract sales, and the company ended up cutting costs through layoffs and furloughs.... View Details
Keywords: by Lane Lambert
  • 25 Mar 2001
  • Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

company could hope to offer any customer. Beyond the daunting technology, Bronner's notion also depended on persuading national partners to direct their View Details
Keywords: by John S. Rosenberg
  • 24 Feb 2022
  • Op-Ed

Want to Prevent the Next Hospital Bed Crisis? Enlist the SEC

billing rule that hospitals had ignored, it imposed a tangle of new requirements and directed the US Department of Health and Human Services (HHS) to help prevent excess out-of-network charges. And consider... View Details
Keywords: by Regina Herzlinger and Richard Boxer; Health
  • 23 Nov 2020
  • Research & Ideas

COVID Was Supposed to Increase Bankruptcies. Instead, They've Gone Down.

Bankruptcy filings in the United States were expected to soar during this year’s economic recession, induced by COVID-19. Instead, they dropped 27 percent year-over-year through August, driven by an unexpected drop in View Details
Keywords: by Rachel Layne