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2020
Working Paper

How ESG Issues Become Financially Material to Corporations and Their Investors

By: George Serafeim

Management and disclosure of environmental, social and governance (ESG) issues have received substantial interest over the last decade. In this paper, we outline a framework of how ESG issues become financially material, affecting corporate profitability and valuation.... View Details

10 May 2012
Working Paper Summaries

The Flattened Firm—Not as Advertised

Keywords: by Julie Wulf

September 2015 (Revised July 2025)
Background Note

Ethical Analysis: Situation versus Character

By: Nitin Nohria, Sandra J. Sucher, Joseph Badaracco, Edward H. Chang and Bridget Gurtler

When we think of human behavior, especially from a moral perspective, we often rely on explanations based on character. We think that good decisions and responsible behavior require people with integrity and strong character and that immoral behavior originates within... View Details

Keywords: Decision Choices and Conditions; Ethics; Behavior; Personal Characteristics; Power and Influence; Situation or Environment; Values and Beliefs; Social Psychology

September 1997 (Revised March 2000)
Case

Adelphia Communications Corporation

By: Paul M. Healy

A bank officer must make a loan application decision for a large but financially troubled cable broadcaster. View Details

Keywords: Financial Condition; Financing and Loans; Decision Choices and Conditions; Contracts; Telecommunications Industry

18 Oct 2017
Blog Post

4 Advantages of the MS/MBA: Engineering Sciences Program

the intersection of business, technology, and policy. My strong desire to become the best nexus of engineer, entrepreneur, and policymaker launched a rapid interpersonal transformation that was the catalyst for my decision to apply to the... View Details

July 1990 (Revised October 1997)
Case

Siemens Electric Motor Works (A) (Abridged)

By: Robert S. Kaplan

Explores how a cost system can help support a firm's decision to change strategies. In the process, the students are introduced to a simple activity-based cost system. Siemens Electric Motor Works found itself facing an increasingly competitive environment and so made... View Details

Keywords: Activity Based Costing and Management; Cost Accounting; Cost; Adoption; Cost vs Benefits; Management Analysis, Tools, and Techniques; Production; Business Strategy; Electronics Industry; Manufacturing Industry

May 2008 (Revised March 2010)
Supplement

Palm (D): Epilogue as of 2008

By: Ramon Casadesus-Masanell, Kevin Boudreau and Jordan Mitchell

This case series looks at three important inflection points in Palm's history that relate to decisions about its platform: when the company was debating whether to open its operating system (OS) for licensing to third-party hardware manufacturers; 2001, when the... View Details

Keywords: History; Decisions; Business Model; Technological Innovation; Value Creation; Digital Platforms; Rights; Competition

2015
Other Teaching and Training Material

Marketing Reading: Marketing Intelligence

By: Robert J. Dolan and Leslie K. John

This reading provides the basic knowledge a marketing manager needs in order to choose the right combination of research methods, as well as the best way to present research findings to stakeholders. Furthermore, this Reading shows how effective decision making hinges... View Details

Keywords: Marketing Research; Marketing; Research

April 29, 2020
Article

How Should We Allocate Scarce Medical Resources?

By: Max Bazerman, Regan Bernhard, Joshua D. Greene, Karen Huang and Netta Barak-Corren

Who should get a ventilator if there aren’t enough to go around? Research on decision making leads to three concrete guidelines that policy-makers and physicians can use to make fair choices when allocating scarce, life-saving resources. The key to making fair and... View Details

Keywords: COVID-19; Health Pandemics; Resource Allocation; Decision Making; Policy; Fairness; Ethics

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January 1995 (Revised July 1996)
Background Note

Antitrust and Competitive Strategy in the 1990s

Describes U.S. antitrust policy, including major judicial decisions and their impact on competitive strategy. View Details

Keywords: Judgments; Competitive Strategy; Laws and Statutes; Policy; United States

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October 2023 (Revised March 2024)
Case

Fortinet: Cybersecurity Pioneer Ken Xie Considers the Long Game

By: Tsedal Neeley, Jeff Huizinga and Emily Grandjean

Ken Xie, cofounder of cybersecurity giant Fortinet, faced a critical decision that would validate his leadership. Fortinet became the industry’s second-largest pureplay cybersecurity firm by developing differentiated hardware and investing in R&D. However, after a... View Details

Keywords: Leadership Development; Leadership Style; Marketing Strategy; Communication Strategy; Cybersecurity; Competitive Advantage; Information Technology Industry; United States; Sunnyvale

October 2019 (Revised December 2019)
Case

La Roche-Posay: Growing L'Oreal's Active Cosmetics Brand

By: Jill Avery, Vincent Dessain and Mette Fuglsang Hjortshoej

As 2018 neared its end, Laetitia Toupet, international general manager of L’Oréal’s La Roche-Posay brand reflected on the brand’s achievements over the past year. At €1 billion in revenue, La Roche-Posay had recently become the number one dermocosmetics brand in the... View Details

2007
Other Unpublished Work

Probabilities as Similarity-Weighted Frequencies in Presence of Irrelevant Observations

By: Jacob Dov Leshno

A decision maker is asked to express her beliefs by assigning probabilities to certain possible states. We focus on the relationship between her database and her beliefs. BGSS\cite{BGSS} show that if beliefs given a union of two databases are a convex combination of... View Details

Keywords: Decision Making; Cognition and Thinking

January 2023 (Revised May 2023)
Case

Learning Resources: Driven by Purpose

By: Boris Groysberg, Sarah Mehta and Heather Poco

In January 2023, CEO Rick Woldenberg must make several strategic decisions for his family-owned toy company Learning Resources. View Details

Keywords: Change; Change Management; Ownership; Family Ownership; Leadership; Decisions; Consumer Products Industry; United States; Chicago; Illinois

Article

Disagreement and the Allocation of Control

By: Eric J. Van den Steen

This article studies the allocation of control when there is disagreement—in the sense of differing priors—about the right course of action. People then value control rights since they believe that their decisions are better than those of others. More disagreement (due... View Details

Keywords: Governance Controls; Projects; Decisions; Value; Agreements and Arrangements

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August 2021
Supplement

Crisis at the 11th Hour — Protagonist Video

By: Rebecca Henderson and Trevor Fetter

A successful lawyer describes an important decision she had to make as a young attorney about whether to disclose information in a contract. View Details

Keywords: Decisions; Negotiation; Contracts; New York (city, NY)

January 1991 (Revised January 1992)
Supplement

IBM-Fujitsu Settlement

By: Joseph L. Badaracco Jr.

Describes the decision by the arbitrators chosen to resolve the intellectual property dispute between IBM and Fujitsu. View Details

Keywords: Decisions; Intellectual Property; Business or Company Management; Conflict Management

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May 2024
Supplement

Forest Park Capital (B)

By: Richard S. Ruback and Royce Yudkoff

During the Covid-19 Pandemic in 2020, Betsy Harbison formed the search fund Forest Park Capital with the intention of purchasing a small business. The case conveys the details of Betsy’s final decision at the terminus of her search, between a software company... View Details

Keywords: Search Fund; Entrepreneurship Through Acquisition; Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Corporate Entrepreneurship; Leadership Style; Leading Change; Business or Company Management; Problems and Challenges; Tourism Industry; Web Services Industry; North America; Missouri

Research Summary

Overview

By: John T. Gourville

John's research focuses on behavioral decision theory, which studies all the ways in which people systematically deviate from rational decision making. To date, his work has looked at the ways in which people irrationally respond to pricing, to product portfolios, and... View Details

Keywords: Marketing

2024
Working Paper

Behavioral Attenuation

By: Thomas Graeber, Benjamin Enke, Ryan Oprea and Jeffrey Yang

We report a large-scale examination of behavioral attenuation: due to information-processing constraints, the elasticity of people’s decisions with respect to economic fundamentals is generally too small. We implement more than 30 experiments, 20 of which were... View Details

Keywords: Decisions; Behavior; Cognition and Thinking; Behavioral Finance

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