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Show Results For
- All HBS Web
(1,215)
- People (7)
- News (344)
- Research (603)
- Events (1)
- Multimedia (13)
- Faculty Publications (233)
- 15 Feb 2022
- Blog Post
Health is Wealth | The Path to Creating a Venture
levels. Collectively, Rachel and Wallerstofer saw an opportunity to build a precision nutrition brand that was more data driven, science backed, and truly personalized. “We came together on this mission to... View Details
- 31 Aug 2010
- First Look
First Look: August 31
and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and mission into all the brand touch points in order to improve... View Details
Keywords: Sean Silverthorne
- 01 Sep 2011
- News
The City Solution
the center of both environmental quality and economic competitiveness. Cities that can harness public and private capital and competency to build out efficient infrastructure will be far more competitive than their less prescient peers in... View Details
- 21 May 2019
- News
Confronting the Future of Climate Change in the Midwest
Reserve Bank of Chicago’s imposing building to discuss with thought leaders and entrepreneurs the impacts of climate change on the agricultural sector of the American Midwest. “Climate change forces us to confront the relationships... View Details
Keywords: Agriculture
- Web
Print View - Course Catalog
unprofitable relationship? Should firms “fire” their customers? Under which conditions? Why do consumers join brand communities? What types of value do they provide? How can brand communities be crowdsourced... View Details
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
together before the season," O'Reilly says. Guided by its extensive customer research, fan polling, and tracking of fan-engagement data across all its platforms, the NFL "gets smarter every day in terms of what our different fan segments want." To View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
for us to start this,” Sambvani says. Now, a year after the launch of their product, Sambvani and Duncan are running a seed-stage company with 10 staffers and more than 100 customers, all of whom were found without investing in marketing. The Question: The company’s... View Details
- 31 Jan 2023
- News
Female Founders' Dilemmas; UK Tech Startups
Saigal (MBA 2014), founder and CEO of Kudos, a sustainable diaper company, and Sarina Siddhanti Garg (MBA 2015), founder of the South Asian formal clothing retailer Riya Collective. The women shared their startup journeys with guest moderator Sowmya Pelluru, director... View Details
Keywords: Margie Kelley
- 01 Sep 2013
- News
Who Are We?
Borrowing the late HBS professor Ted Levitt's deceptively probing question, the Bulletin recently cold called Brad VanAuken (MBA 1984): "What business are you in?" A brand management and marketing executive turned independent consultant,... View Details
- 21 Oct 2014
- First Look
First Look: October 21
team and the ways in which firms shift their identities, build innovative cultures and processes, and begin to change the world around them. Business leaders will find the book a source of both powerful examples and immediately actionable... View Details
Keywords: Sean Silverthorne
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
languages in many countries. We've been building that infrastructure ever since. Since we started, we've added a lot of technology to the marketplace over time and utilized the World Wide Web. And we've changed the pricing model quite a... View Details
- 18 Nov 2008
- First Look
First Look: November 18, 2008
the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact of the... View Details
Keywords: Martha Lagace
- 10 Jan 2011
- Research & Ideas
Is Groupon Good for Retailers?
potentially building buzz among consumers above and beyond sales to the consumers who actually buy the vouchers. This effect is more difficult to measure, but many merchants perceive it to be real. Where it exists, it's an important... View Details
- 25 Nov 2008
- First Look
First Look: November 25, 2008
asked to consider whether entry into web services by Amazon, which had established its brand in retail, represented a prudent move by the company. The case provides an opportunity to highlight the benefits of AWS's variable pricing for... View Details
Keywords: Martha Lagace
- 18 Apr 2017
- Blog Post
Why We Recruit: CRC Companies LLC
would like to share with fellow recruiters or those who are new to recruiting with HBS? HBS candidates are the best of the best—be sure to work with your Recruiting Relations Manager to develop a recruiting strategy that allows you to get on campus early and often to... View Details
Keywords: Real Estate
- 01 Jun 1997
- News
HBS Cyberposium Brings Online Future into Focus
its Internet compatibility." For a second group of more online-savvy students, the Internet is viewed as a tremendous opportunity. "We're entering a new age," Hoegh asserted, "where you can build something worthwhile and gain worldwide... View Details
Keywords: Meg Gardner
- 30 Jul 2024
- News
Reddit’s Rise
Steve Huffman and Alexis Ohanian in 2005, Reddit had seen its share of CEO turnover as it grappled with questions about how to moderate content and build a sustainable advertising model without crushing the site’s notoriously independent... View Details
- 01 Dec 2016
- News
Vive la Madeleine!
And Viana himself put in 300,000 of his own capital. It all added up to roughly 1.5 million—not the 2.8 million of his original proposal, but enough to be awarded rights to the brand in November 2014. Finding a View Details
- 01 Jun 2016
- News
Case Study: On the Table
infrastructure may be an unexpected burden, but it represents a strong opportunity to build entry barriers for future competitors. This is the story of Sabritas (Frito-Lay Mexico), Bimbo, and other power View Details
- 20 May 2008
- First Look
First Look: May 20, 2008
Case 608-016 Cambrian House builds Internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas for new products and services and... View Details
Keywords: Martha Lagace