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      • April 2010
      • Article

      From Strategy to Business Models and onto Tactics

      By: Ramon Casadesus-Masanell and Joan Enric Ricart
      The notion of business model has been used by strategy scholars to refer to "the logic of the firm, the way it operates and how it creates value for its stakeholders." On the surface, this notion appears to be similar to that of strategy. We present a conceptual... View Details
      Keywords: Business Model; Competitive Strategy; Value Creation; Business and Stakeholder Relations; Framework; Negotiation Tactics; Competition
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      Casadesus-Masanell, Ramon, and Joan Enric Ricart. "From Strategy to Business Models and onto Tactics." Special Issue on Business Models Long Range Planning 43, no. 2 (April 2010): 195–215.
      • March 2010 (Revised January 2011)
      • Case

      Carrot or Stick? Getting Paid for Innovation at Tessera Technologies

      By: Willy C. Shih
      Tessera Technologies has been very successful developing technologies for the semiconductor and mobile device industry, and then licensing them broadly to manufacturers. In addition to licensing patents, it also supplies know-how to help manufacturers move into... View Details
      Keywords: Business Model; Innovation Strategy; Patents; Courts and Trials; Rights; Mobile Technology; Semiconductor Industry; California
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      Shih, Willy C. "Carrot or Stick? Getting Paid for Innovation at Tessera Technologies." Harvard Business School Case 610-085, March 2010. (Revised January 2011.)
      • March 2010 (Revised April 2013)
      • Case

      Equitas Microfinance: The Fastest-Growing MFI on the Planet

      By: V.G. Narayanan and V. Kasturi Rangan
      Founded as a for-profit microfinance company, Equitas had acquired nearly a million clients in the short two years since it was founded. The founder, Vasu, and his management team wished to accelerate the already impressive spurt to three million clients in the next... View Details
      Keywords: Business Model; For-Profit Firms; Microfinance; Growth and Development Strategy; Corporate Social Responsibility and Impact; Social Enterprise; Financial Services Industry; India
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      Narayanan, V.G., and V. Kasturi Rangan. "Equitas Microfinance: The Fastest-Growing MFI on the Planet." Harvard Business School Case 510-104, March 2010. (Revised April 2013.)
      • March 2010 (Revised October 2010)
      • Case

      The Huffington Post

      By: Thomas R. Eisenmann, Toby E. Stuart and David Kiron
      In Feb. 2010, management of the Huffington Post, a fast-growing but not-yet-profitable Internet newspaper that aggregates blog posts from unpaid contributors and excerpts of stories originally published by other news sites, faces a number of decisions about its growth... View Details
      Keywords: Networks; Business Model; Cost vs Benefits; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Publishing Industry; Media and Broadcasting Industry
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      Eisenmann, Thomas R., Toby E. Stuart, and David Kiron. "The Huffington Post." Harvard Business School Case 810-086, March 2010. (Revised October 2010.)
      • March 2010 (Revised June 2010)
      • Case

      Dassault Systemes

      By: Stefan H. Thomke and Daniela Beyersdorfer
      Dassault Systèmes, a leader in product lifecycle management software, has enjoyed a very profitable business model in 3D engineering design. In the past, it has successfully managed market disruptions and opportunities through acquisition and organic innovations. Its... View Details
      Keywords: Business Model; Innovation and Invention; Product Development; Product Marketing; Technology Industry
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      Thomke, Stefan H., and Daniela Beyersdorfer. "Dassault Systemes." Harvard Business School Case 610-080, March 2010. (Revised June 2010.)
      • March 2010 (Revised July 2010)
      • Case

      The Economist

      By: Felix Oberholzer-Gee, Bharat N. Anand and Lizzie Gomez
      In 2009 the Economist continued to experience impressive growth and operating margins while many of its peers reeled from both a cyclical downturn and structural threats to print publishing. The case describes the history, organization, and business model of the... View Details
      Keywords: Business Model; Journals and Magazines; Growth and Development Strategy; Strategic Planning; Competitive Strategy; Online Technology; Publishing Industry; United Kingdom
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      Oberholzer-Gee, Felix, Bharat N. Anand, and Lizzie Gomez. "The Economist." Harvard Business School Case 710-441, March 2010. (Revised July 2010.)
      • March 2010 (Revised June 2019)
      • Case

      Major League Baseball Advanced Media: America's Pastime Goes Digital

      By: Anita Elberse and Brett Laffel
      In January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its 'app' for Apple's new iPad. What are the best name, price, and set of features for MLBAM's iPad app? The... View Details
      Keywords: Business Model; Marketing Strategy; Distribution Channels; Mobile and Wireless Technology; Internet and the Web; Sports Industry
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      Elberse, Anita, and Brett Laffel. "Major League Baseball Advanced Media: America's Pastime Goes Digital." Harvard Business School Case 510-092, March 2010. (Revised June 2019.)
      • March 2010 (Revised August 2012)
      • Supplement

      WellSpace Treatment Centers for Complementary and Alternative Medicine (B) - The Marino Center

      By: Regina E. Herzlinger
      The Marino Center provides complementary traditional and alternative health care services. It wants to grow, but how and where? View Details
      Keywords: Business Model; Decision Choices and Conditions; Growth and Development; Health Care and Treatment; Medical Specialties; Growth and Development Strategy; Health Industry
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      Herzlinger, Regina E. "WellSpace Treatment Centers for Complementary and Alternative Medicine (B) - The Marino Center." Harvard Business School Supplement 310-082, March 2010. (Revised August 2012.)
      • 2001
      • Working Paper

      Strategies to Fight Ad-sponsored Rivals

      By: Ramon Casadesus-Masanell and Feng Zhu
      We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider... View Details
      Keywords: Advertising; Business Model; Competition; Competitive Strategy
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      Casadesus-Masanell, Ramon, and Feng Zhu. "Strategies to Fight Ad-sponsored Rivals." Harvard Business School Working Paper, No. 10-026, September 2009. (Revised March 2010.)
      • March 2010 (Revised October 2017)
      • Case

      Russia: Revolution and Reform

      By: Rawi E. Abdelal and Sogomon Tarontsi
      The collapse of central authority in the Soviet Union in 1991 ushered in a period of revolutionary transformations for the states that emerged in its wake. The leaders of Russia, the USSR's successor, since then have struggled to reestablish central authority while... View Details
      Keywords: Development Economics; Economic Systems; Government Administration; Business and Government Relations; Public Administration Industry; Russia
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      Abdelal, Rawi E., and Sogomon Tarontsi. "Russia: Revolution and Reform." Harvard Business School Case 710-030, March 2010. (Revised October 2017.)
      • March 2010 (Revised November 2010)
      • Case

      Pandora Radio: Fire Unprofitable Customers?

      By: Willy C. Shih and Halle Alicia Tecco
      Pandora Radio is at a crossroads. Founder Tim Westergren has just been told by a well known VC to get rid of his unprofitable customers in order to get his costs down, but Westergren is not sure that such actions are consistent with his company's business model.... View Details
      Keywords: Business Model; Customer Satisfaction; Music Entertainment; Venture Capital; Profit; Growth and Development Strategy; Consumer Behavior; Internet; Media and Broadcasting Industry
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      Shih, Willy C., and Halle Alicia Tecco. "Pandora Radio: Fire Unprofitable Customers?" Harvard Business School Case 610-077, March 2010. (Revised November 2010.)
      • February 2010
      • Supplement

      Valuing Visa? Priceless (CW)

      By: Peter Tufano
      Students must determine whether or not Visa, which had an IPO one month prior, is a good investment. The case provides an overview of multisided platform businesses and the payments industry in general. Visa's business model and economics are reviewed. View Details
      Keywords: Credit Cards; Initial Public Offering; Valuation; Multi-Sided Platforms; Microeconomics
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      Tufano, Peter, and Jordan Ashley Wong Keffer. "Valuing Visa? Priceless (CW)." Harvard Business School Spreadsheet Supplement 210-708, February 2010.
      • February 2010 (Revised June 2012)
      • Case

      "Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.

      By: Elie Ofek and Polly Ribatt
      How will U.S. consumers respond to the proliferation of alternative-fuel vehicles, such as cars powered partially or completely by electricity, in the coming decade? After a century in which fossil fuel-powered vehicles dominated the market, it appeared consumers would... View Details
      Keywords: Energy Sources; Policy; Marketing; Demand and Consumers; Business and Government Relations; Natural Environment; Pollutants; Adoption; Auto Industry; United States
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      Ofek, Elie, and Polly Ribatt. "Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S. Harvard Business School Case 510-076, February 2010. (Revised June 2012.)
      • February 2010 (Revised September 2011)
      • Case

      Local Motors: Designed by the Crowd, Built by the Customer

      By: Michael I. Norton and Jeremy Dann
      In the wake of the meltdown among U.S. auto manufacturers in 2009, Jay Rogers, CEO of Local Motors, has a new approach for the automotive industry: decide which models are produced through online design competitions, and then allow customers to "build their own cars"... View Details
      Keywords: Business Startups; Customer Focus and Relationships; Collaborative Innovation and Invention; Product Design; Product Development; Creativity; Social and Collaborative Networks; Customization and Personalization; Auto Industry; Manufacturing Industry; United States
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      Norton, Michael I., and Jeremy Dann. "Local Motors: Designed by the Crowd, Built by the Customer." Harvard Business School Case 510-062, February 2010. (Revised September 2011.)
      • February 2010 (Revised December 2010)
      • Case

      Google Inc. (Abridged)

      By: Benjamin Edelman and Thomas R. Eisenmann
      Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats it poses to Yahoo, Microsoft, and others. Asks what Google should do next. One... View Details
      Keywords: Business Model; Corporate Entrepreneurship; Corporate Governance; Organizational Culture; Organizational Structure; Competitive Strategy; Search Technology; Web Services Industry
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      Edelman, Benjamin, and Thomas R. Eisenmann. "Google Inc. (Abridged)." Harvard Business School Case 910-032, February 2010. (Revised December 2010.)
      • February 2010
      • Case

      Revitalizing Dell

      By: Jan W. Rivkin
      Dell Inc., with its vaunted Direct Model, defined success in the personal computer industry for more than a decade. Starting in the mid-2000s, however, the company fell on hard times. In 2009, Michael Dell and his management team must figure out why the Direct Model... View Details
      Keywords: Business Model; Change Management; Industry Growth; Competitive Strategy; Competitive Advantage; Computer Industry
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      Rivkin, Jan W. "Revitalizing Dell." Harvard Business School Case 710-442, February 2010.
      • February 2010
      • Case

      Go Mobile: The Phirbol Franchise

      By: Rajiv Lal and Natalie Kindred
      To grow Phirbol, a telecom retail franchise chain in Delhi, India's underdeveloped markets, its founders were exploring ways to offer more value to the franchisees. In mid-2009, the Phirbol franchise was comprised of some 150 franchisees that had converted their small... View Details
      Keywords: Business Model; Business Startups; Innovation and Management; Brands and Branding; Service Operations; Franchise Ownership; Value Creation; Telecommunications Industry; Delhi
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      Lal, Rajiv, and Natalie Kindred. "Go Mobile: The Phirbol Franchise." Harvard Business School Case 510-020, February 2010.
      • February 2010
      • Case

      Shurgard Self-Storage: Expansion to Europe (Abridged)

      By: Richard G. Hamermesh
      Shurgard, a U.S.-based firm that rents storage facilities to consumers and small businesses, is considering financing options for rapid expansion of its European operations. Five years after entering Europe, Shurgard Europe has opened 17 facilities in Belgium, France,... View Details
      Keywords: Business Model; Business Growth and Maturation; Multinational Firms and Management; Logistics; Corporate Entrepreneurship; Trade; Equity; Corporate Finance; United States; Europe
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      Hamermesh, Richard G. "Shurgard Self-Storage: Expansion to Europe (Abridged)." Harvard Business School Case 810-102, February 2010.
      • February 2010 (Revised November 2013)
      • Case

      Living PlanIT

      By: Robert G. Eccles, Amy C. Edmondson, Susan Thyne and Tiona Zuzul
      Living PlanIT is a start-up company that has developed a new, innovative business model for sustainable urbanization. This model reflects the software and technology backgrounds of its founders, Steve Lewis and Malcolm Hutchinson, and is in vivid contrast to other... View Details
      Keywords: Business Model; Business Startups; Development Economics; Entrepreneurship; City; Technological Innovation; Environmental Sustainability; Urban Development; Construction Industry; Green Technology Industry; Real Estate Industry; Portugal
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      Eccles, Robert G., Amy C. Edmondson, Susan Thyne, and Tiona Zuzul. "Living PlanIT." Harvard Business School Case 410-081, February 2010. (Revised November 2013.)
      • February 2010 (Revised January 2014)
      • Supplement

      CommonAngels (B)

      By: Lynda M. Applegate and Kaitlyn Simpson
      This case discusses changes in CommonAngels' investment model and organization between 2005 and 2009. View Details
      Keywords: Business Model; Entrepreneurship; Venture Capital; Investment; Organizational Structure; Social and Collaborative Networks; Financial Services Industry
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      Applegate, Lynda M., and Kaitlyn Simpson. "CommonAngels (B)." Harvard Business School Supplement 810-011, February 2010. (Revised January 2014.)
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