Publications

August 2022 (Revised February 2023)
Case

NewLab: Scaling an Innovation Engine

By: Tarun Khanna and George Gonzalez

Silicon Valley-veteran Shaun Stewart is the CEO of NewLab, a dynamic technology hub headquartered in the storied Brooklyn Navy Yard. Founded in 2016, NewLab fostered a community of entrepreneurs, corporate and government partners, and investors, all seeking to apply... View Details

Keywords: Entrepreneurship; Social and Collaborative Networks; Global Range; Partners and Partnerships; Networks; Growth and Development Strategy; Opportunities; Brooklyn

July 1999 (Revised January 2003)
Case

Harley-Davidson Motor Company: Enterprise Software Selection

Describes Harley-Davidson's decision process for defining and selecting an enterprise-wide procurement software package and the institutional changes introduced as part of this process. Tells the story of Harley-Davidson's approach in developing integrated business... View Details

Keywords: Organizational Change and Adaptation; Information Technology; Groups and Teams; Software; Motorcycle Industry

July 2022
Case

boAt Lifestyle

By: Rajiv Lal and Kairavi Dey

boAt began as a lifestyle brand in the consumer electronics category in 2016 with the aim of bringing affordable, durable, and fashionable audio products and accessories to millennials and Gen-Z customers in India. Born in 2016 with Amazon India as its only sales... View Details

Keywords: Marketing; Brands and Branding; Initial Public Offering; Digital Marketing; Product Development; Product Marketing; Business or Company Management; Electronics Industry; Consumer Products Industry; Web Services Industry; Asia; India

9 AM – 10 AM EST, 26 Nov 2019
HBS Online

HBS Online CORe

Gain business skills and confidence in this three-course program on business fundamentals covering Business Analytics, Economics, and Financial Accounting. Program Dates: November 26, 2019 - March 5, 2020 View Details

9 AM – 9 AM EST, 27 Nov 2018

HBX CORe

Gain business skills and confidence in this three-course program on business fundamentals covering Business Analytics, Economics, and Financial Accounting. Program Dates: November 27, 2018 - March 7, 2019 View Details

15 Feb 2022
Book

When Working Harder Doesn’t Work, Time to Reinvent Your Career

a distance-learning program. But this detour didn’t derail the career of Arthur Brooks, now a Harvard Business School professor. Brooks explores his unlikely shift from budding musician to hard-charging head of a Washington, DC, thinktank... View Details

Keywords: by Avery Forman

18 Oct 2006
Research & Ideas

New at the Helm: A Talk with HBS Dean Light

women who apply to them; they assume that all schools and all applicants are basically the same. In fact, business schools are quite different from each other, and Harvard... View Details

Keywords: by Roger Thompson; Education

9 AM – 9:01 AM EDT, 04 Sep 2019
HBS Online

HBS Online CORe

Gain business skills and confidence in this three-course program on business fundamentals covering Business Analytics, Economics, and Financial Accounting. Program Dates: September 4, 2019 - November 27, 2019 View Details

9 AM – 9:01 AM EDT, 23 Jul 2019
HBS Online

HBS Online CORe

Gain business skills and confidence in this three-course program on business fundamentals covering Business Analytics, Economics, and Financial Accounting. Program Dates: July 23, 2019 - November 20, 2019 View Details

March 2024
Case

From “BIG” Ideas to Sustainable Impact at ICL Group (A)

By: Linda A. Hill and Lydia Begag

In the summer of 2023, Eduard (“Eddie”) Croitoru, Vice President (VP) of ICL Group (“ICL”) Corporate Initiatives, was reflecting on ICL’s internal ideation program, the Business Innovation for Growth (BIG) Accelerator. When Raviv Zoller became the CEO of ICL in 2018,... View Details

October 1990 (Revised March 1998)
Case

De Beers Consolidated Mines Ltd. (A)

Describes the problems facing De Beers at the start of 1983. De Beers had, since its formation in 1888, exercised a large measure of control over the world supply of diamonds. In 1983, the company itself mined over 40% of the world's natural diamonds and, through... View Details

Keywords: Industry Structures; Crisis Management; Business Strategy; Mining; Mining Industry

May–June 2018
Article

The Surprising Power of Questions

By: Alison Wood Brooks and Leslie K. John

Much of an executive’s workday is spent asking others for information—requesting status updates from a team leader, for example, or questioning a counterpart in a tense negotiation. Yet unlike professionals such as litigators, journalists, and doctors, who are taught... View Details

Keywords: Interpersonal Communication; Communication Strategy; Information; Knowledge Sharing; Performance Effectiveness

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May 2020
Case

Big Boom Beverages: Fight or Flight?

By: Stephen A. Greyser and William Ellet

Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy drink, malt liquor, and a soft drink flavoring. They launch the business, Big Boom Beverages (BBB), with their own... View Details

Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate Social Responsibility and Impact; Reputation; Communication Strategy; Decision Making

November 2016
Case

Transformation at Eli Lilly & Co. (A)

By: William R. Kerr and Alexis Brownell

Faced with the imminent loss of 40% of its revenues due to patent expirations, pharma giant Eli Lilly sets out on a dramatic transformation process in 2009. The case considers how Lilly restructured the organization into business areas to aid better decision-making,... View Details

Keywords: Eli Lilly; Restructuring; R＆D; Transformation; Organizational Change and Adaptation; Organizational Structure; Pharmaceutical Industry; Indianapolis

25 Apr 2014
Video

Bob Gebhardt - Making A Difference

September–October 2020
Article

A New Model for Ethical Leadership

By: Max Bazerman

Rather than try to follow a set of simple rules (“Don’t lie.” “Don’t cheat.”), leaders and managers seeking to be more ethical should focus on creating the most value for society. This utilitarian view, Bazerman argues, blends philosophical thought with business school... View Details

Keywords: Social Value; Leadership; Moral Sensibility; Ethics; Decision Making; Corporate Social Responsibility and Impact; Society