Publications

August 2007 (Revised September 2008)
Case

Baker & McKenzie (A): A New Framework for Talent Management

By: Boris Groysberg and Eliot Sherman

Describes the process by which the largest law firm in the world developed a unique framework for personnel management. In 2004, John Conroy is about to take the reigns as the leader of Baker and McKenzie, the largest law firm in the world by employees, with offices in... View Details

Keywords: Talent and Talent Management; Framework; Cross-Cultural and Cross-Border Issues; Retention; Management Analysis, Tools, and Techniques; Adoption; Legal Services Industry

August 2002
Case

Siebel Systems: Anatomy of a Sale, Part 3

By: John A. Deighton and Das Narayandas

How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months--from Siebel's initial... View Details

Keywords: Sales; Decision Choices and Conditions; Competitive Strategy; Customer Relationship Management; Product Marketing; Information Technology Industry

28 Jan 2002
Research & Ideas

Read All About It! Newspapers Lose Web War

value created when these new markets are built. Q: What will the next phase of your research entail? A: My future research in this area will go in two directions. First, I will continue to look at the newspaper View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation; Information; Publishing

07 Mar 2017
First Look

First Look at New Research, March 7

and forming R&D partnerships in Europe and North America. As the company continues its growth in the context of a slowing Chinese economy, how can Yili integrate its new View Details

Keywords: Sean Silverthorne

01 Feb 2011
First Look

First Look: Feb. 1

and where the host does not punish symbiont misbehavior. Coordinating Marketing and Sales in B2B Organizations Authors:Frank V. Cespedes Publication:In Business to Business... View Details

November 2008
Case

The Hong Kong & China Gas Company Ltd.: Negotiating Joint Ventures in China

By: James K. Sebenius, Michael Shih-ta Chen and Medha Samant

To deliver 5-6 major new Chinese joint ventures annually, Hong Kong China Gas executives began extracting cross-border negotiating lessons from their 80 existing Chinese JVs. Chairman Alfred Chan and CEO Peter Wong knew that HKGC's growth strategy required significant... View Details

Keywords: Joint Ventures; Cross-Cultural and Cross-Border Issues; Negotiation Tactics; Interests; Cooperation; Expansion; Utilities Industry; Hong Kong

October 1982 (Revised August 1999)
Case

Johnson Wax: Enhance (A)

Johnson Wax has produced a new hair conditioner for problem hair. Before committing themselves to test market, they analyze the new product using a field based, pretest-market procedure called ASSESSOR. The testing reveals product positioning, advertising, and... View Details

Keywords: Product Positioning; Analysis; Marketing Communications; Advertising; Beauty and Cosmetics Industry

09 Oct 2017
Research & Ideas

Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements

Fox News has influenced how companies disclose financial news. Legal analyst Gregg Jarrett on the set in 2016. Source: Wikipedia Commons, CC 3.0) The United States presidential election of 2000 took place in a simpler time. The internet was not yet a major news source,... View Details

Keywords: by Jen Deaderick; Media & Broadcasting

23 Oct 2013 - 24 Oct 2013
Conference Presentation

Key Drivers for Inner City Growth

By: Michael E. Porter

Initiative for a Competitive Inner City (ICIC) annual ecomonic summit. The 2013 theme: Transforming Urban Ecologies, What Works for Cities View Details

Keywords: Development Economics; Industry Clusters; Strategy; Urban Development; Ohio

Read Now

December 2004 (Revised May 2005)
Case

Levenger Company

By: Myra M. Hart, Kristin Lieb and Victoria Winston

The Leveens started a high-end catalog business as a small home-based venture in 1987. It grew into a nationally recognized, $60 million company, offering products that ranged from unique pens and pencils to leather briefcases and fully furnished offices. In 1999, it... View Details

Keywords: Strategic Planning; Financial Liquidity; Business Exit or Shutdown; Expansion; Business Growth and Maturation; Value; Entrepreneurship; Financing and Loans; Globalization; Business Startups; Growth and Development Strategy; Retail Industry; United States

June 2013
Teaching Plan

Fairstar Heavy Transport

By: Guhan Subramanian and Charlotte Krontiris

This case traces the efforts of Fairstar Heavy Transport, a heavy marine transportation company, to secure a contract associated with the development of the Greater Gorgon gas fields off the coast of Australia. It examines Fairstar's approach to a highly regimented... View Details

Keywords: Fairstar; Gorgon; Bidding; Bids and Bidding; Energy Sources; Shipping Industry; Australia

16 Oct 2007
First Look

First Look: October 16, 2007

NPIL's new acquisitions in Canada and the United Kingdom to market NPIL globally. His three direct reports are each involved in different aspects of NPIL—the Canadian operations, the British operations,... View Details

Keywords: Sean Silverthorne

October 2014
Supplement

Quiet Logistics (B)

By: Robert Simons and Natalie Kindred

This two-part case focuses on how to identify and manage strategic uncertainties in an innovative, entrepreneurial start-up company. In the (A) case, students learn about Quiet Logistics, an e-commerce fulfillment company working with high-end apparel retailers such as... View Details

November 2014 (Revised January 2017)
Case

Micromax: Scaling the Largest Indian Mobile Handset Company

By: Ranjay Gulati, Rachna Tahilyani and Alicia DeSantola

It is January 2014 and Rahul Sharma, cofounder of Micromax Informatics (Micromax), the largest Indian mobile handset company, is preparing for an emergency conference call with his private equity investors. In the last six years, Micromax had grown its annual product... View Details

Keywords: Mobile; Scaling; Indian Software Development; Consumer Behavior; Management Turnover; Mobile and Wireless Technology; Management; E-commerce; Technology Industry; Technology Industry; India