Business Marketing - Publications - Faculty & Research

01 Mar 2006
News

The Little Ice-Cream Company That Could

California, headquarters to learn how he turned a struggling Bay Area ice-cream business into the nation’s leading producer. Today, as chairman and CEO of Dreyer’s Grand Ice Cream Holdings, Rogers, 63, presides over a $2 billion global... View Details

Keywords: Roger Thompson; Food Manufacturing; Manufacturing

17 Apr 2019
Blog Post

Coming Home to HBS

consider myself lucky to have met them. After HBS, I left the East Coast for California, joining the Tech world for the first time, straight in the heart of Silicon Valley. While developing my career at Microsoft, I was learning about the commercial and go-to View Details

11 Jul 2013
News

The Good Writer

of the European Common Market in 1792. Before HBS, he worked as an M&A analyst at Morgan Stanley. In the summer between his first and second years, he worked as a summer intern at Cineplex Odeon in his native Toronto, and then upon... View Details

Keywords: Julia Hanna

01 Mar 2010
News

Eric Schiffer

number of a company printed on the side. That company went out of business and canceled its order, so we bought all 400,000 packages. Those sold very quickly! I’m sure the downturn in the economy hasn’t hurt your business. No, it’s... View Details

Keywords: Julia Hanna; Miscellaneous Store Retailers; Retail Trade

06 Sep 2017
What Do You Think?

Summing Up: What Are the Limits of CEO Activism?

American Manufacturing Council, citing the president’s failure to condemn “hatred, bigotry and group supremacy.” Frazier's action triggered a mass exodus of other CEOs from two business advisory groups created by the president. One of the... View Details

Keywords: by James Heskett

01 Apr 2002
News

Q&A - Mark Fields

Japan’s fifth-largest automaker and employer of more than 38,000 people, Fields was named 2001 Asian Business Innovator of the Year (by CNBC Asia Pacific and TNT, a business logistics company).. A New York... View Details

Keywords: auto; Mazda; Ford; Mark Fields; Machinery Manufacturing; Manufacturing

01 Dec 2012
News

Taking Time to Make Time

POZEN: Getting people to think about how they are managing their careers in the evolving context of their own personal and professional lives. HBS senior lecturer Robert Pozen is living proof of the adage "If you want to get something done, ask a View Details

Keywords: Time management

01 Dec 2015
News

Golden State of Mind

hold you back from what you want to become,” Draper tells them earnestly, his hair plastered around his face. That’s a scene from the first episode of Startup U, a reality TV show on ABC Family that follows 10 DU students through the ups and downs of refining their... View Details

Keywords: Julia Hanna

02 Oct 2013
What Do You Think?

Is Leadership an Increasingly Difficult Balancing Act?

one with fewer answers? Those were the questions implied by this month's column. The predominance of responses suggested that the answers to the questions are "yes, yes, and maybe." Adam Hartung commented that "As technology has increased the speed of... View Details

Keywords: by James Heskett

28 Jul 2014
Research & Ideas

Eyes Shut: The Consequences of Not Noticing

Editor's note: Behavioral economist Max H. Bazerman decided to pursue the subject of noticing after realizing that he wasn't very good at it himself. "The truth is that I was truly terrible at noticing," says Bazerman, the Jesse Isidor Straus Professor of... View Details

Keywords: by Max H. Bazerman; Retail

17 May 2018
Blog Post

HBS/HKS Alum Regan Turner on Empowering Veterans

government, and nonprofit organizations, through which they will contribute significantly to the well-being of society. About Regan Turner After serving as an officer in the Marine Corps, Regan Turner graduated from Harvard Business... View Details

11 Feb 2021
Blog Post

Good Leadership Is an Act of Kindness

"Three things in human life are important. The first is to be kind. The second is to be kind. And the third is to be kind." —Henry James As a professor of business administration in the Organizational Behavior Unit at the Harvard View Details

Keywords: All Industries

01 Jun 2016
News

How Do We Win the Cyberwar?

users control of other computers remotely is priced as low as $20. And business is booming. A PricewaterhouseCoopers survey found that global security incidents rose 38 percent in 2015—the biggest jump in the survey’s 12-year history.... View Details

Keywords: Dan Morrell; illustrations by Victo Ngai

April 2025
Case

Lisa Su and AMD (A)

By: Joshua D. Margolis, Matthew Preble and Dave Habeeb

This multimedia case study focuses on CEO Lisa Su’s turnaround and subsequent transformation of the technology company Advanced Micro Devices, Inc. (AMD). When Su accepted the top position in 2014, AMD was on the verge of collapse. Su focused on the company’s culture,... View Details

Citation

Educators

Purchase

26 Jun 2012
First Look

First Look: June 26

interdisciplinary, with economists and business historians joining together to confront theory with empirical evidence. Publisher's Link: http://www.routledge.com/books/details/9780415532716/ Working PapersNo Margin, No Mission? A Field... View Details

Keywords: Sean Silverthorne

23 Jun 2003
Research & Ideas

Psychology, Pathology, and the CEO

market share. Its Mach3 shaving system was a blockbuster product, but the company was suffering the effects of its own reliance on trade loading—the practice of offering discounts to retail customers at the end of a quarter in order to... View Details

Keywords: by Rosabeth Moss Kanter

23 Jul 2014
Lessons from the Classroom

Innovation Is Magic. Really

product and service experiences that exceed customer expectations and the offerings of competitors. What's the secret? Success in business as well as magic has less to do with clever marketing and more to do... View Details

Keywords: by Dina Gerdeman; Consumer Products

01 Oct 2002
News

Dean Clark on Leadership, Educational Priorities, and Funding the Future

This fall marks the launch of the first capital campaign in Harvard Business School's 94-year history, with a goal of raising $500 million by the end of 2005. In the following interview, Dean Kim B. Clark talks about the current state of... View Details

14 Feb 2007
Op-Ed

Tata-Corus: India’s New Steel Giant

become the biggest TV manufacturer in the world (by volume, even if not by revenue) in 2004, just twelve years after TCL entered the TV business in mainland China. Tata Steel is acquiring from a position of strength amidst a boom in the... View Details

Keywords: by Tarun Khanna

03 Aug 2015
Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

Let's get one thing straight from the start: Apple and Amazon are not friends. If they were high school students, they'd be mean girls glaring at each other from opposite sides of the cafeteria, jealously forcing their friends to pick sides between Team Chloe and Team... View Details

Keywords: by Michael Blanding; Information; Publishing; Technology

Publications