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Show Results For
- All HBS Web
(6,146)
- People (20)
- News (813)
- Research (4,687)
- Events (2)
- Multimedia (5)
- Faculty Publications (3,894)
V. Kasturi Rangan
Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details
- October 2006 (Revised May 2007)
- Background Note
Design: More Than a Cool Chair
This introduction to the Design industry includes definitions, and industry statistics, as well as descriptions of geographic clustering, design education, organizational roles of designers, how designers work and get paid, and the growing role of design in management. View Details
Austin, Robert D., Silje Kamille Friis, and Erin E. Sullivan. "Design: More Than a Cool Chair." Harvard Business School Background Note 607-026, October 2006. (Revised May 2007.)
- 2015
- Book
How the Internet Became Commercial: Innovation, Privatization, and the Birth of a New Network
By: Shane Greenstein
In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from... View Details
Greenstein, Shane. How the Internet Became Commercial: Innovation, Privatization, and the Birth of a New Network. Princeton University Press, 2015.
- March 2007 (Revised August 2014)
- Case
Survey Masters LLC (A)
By: William J. Bruns
Partners in a service firm are reviewing results for 2006, wondering whether large or small projects are more profitable. Present reports make small projects look more profitable. However, activity-based accounting reveals that large projects are more profitable and... View Details
Keywords: Activity Based Costing and Management; Financial Reporting; Cost vs Benefits; Financial Strategy; Service Industry
Bruns, William J. "Survey Masters LLC (A)." Harvard Business School Case 107-061, March 2007. (Revised August 2014.)
- September 2020 (Revised December 2021)
- Case
Building India's 2.0: PayNearby
By: Lauren Cohen and Spencer C. N. Hagist
Headquartered in Mumbai, India, FinTech startup Nearby Technologies has seen its flagship brand, PayNearby, rapidly flourish across most of its target market within just four years. The unprecedented success of its payment app, which allows users to access banking... View Details
Keywords: Fintech; Developing Markets; Payments; Financial Inclusion; Finance; Entrepreneurship; Emerging Markets; Competitive Strategy; Banking Industry; India
Cohen, Lauren, and Spencer C. N. Hagist. "Building India's 2.0: PayNearby." Harvard Business School Case 221-027, September 2020. (Revised December 2021.)
- May 2004 (Revised March 2005)
- Case
Instant Messaging
By: David B. Yoffie and Deborah Freier
Explores the usage and technology of instant messaging (IM). IM enables two or more users to communicate almost instantaneously over the Internet with short, private text messages. Most IM service providers chose to remain proprietary and, therefore, a user of most IM... View Details
Keywords: Network Effects; Standards; Communication Technology; Mobile and Wireless Technology; Internet and the Web; Web Services Industry
Yoffie, David B., and Deborah Freier. "Instant Messaging." Harvard Business School Case 704-502, May 2004. (Revised March 2005.)
- June 2016 (Revised January 2018)
- Case
Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers
By: Thales S. Teixeira and Morgan Brown
By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details
Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two Sided Markets; Digital Platforms; Marketing; Digital Marketing; Growth Management; Service Industry
Teixeira, Thales S., and Morgan Brown. "Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers." Harvard Business School Case 516-108, June 2016. (Revised January 2018.)
- 19 Jul 2004
- Research & Ideas
Your Customers: Use Them or Lose Them
her course for Harvard MBA students, Managing Service Operations, which explores interactions between firms and customers. Defy Conventional Wisdom Commerce Bank entered a mature industry where the overall... View Details
Keywords: by Martha Lagace
- July 2000 (Revised May 2002)
- Case
Gateway: Moving Beyond the Box
By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
Gateway has opened retail stores to differentiate itself from its competitors (e.g., Dell). Describes how the company has created an excellent service experience, but has struggled financially as a result. View Details
Keywords: Transition; Change Management; Valuation; Service Operations; Service Delivery; Distribution Channels; Computer Industry; Computer Industry; United States
Frei, Frances X., Youngme E. Moon, and Hanna Rodriguez-Farrar. "Gateway: Moving Beyond the Box." Harvard Business School Case 601-038, July 2000. (Revised May 2002.)
- August 2014 (Revised March 2015)
- Case
Pivots and Incentives at LevelUp
By: Benjamin Edelman and Karen Webster
LevelUp's mobile payments service lets users scan a smartphone barcode rather than swipe a credit card. Will consumers embrace the service? Will merchants? LevelUp considers adjustments to make the service attractive to both consumers and merchants, while trying to... View Details
Keywords: Mobile Payments; Smartphone; Credit Cards; Interchange Fee; Mobile Marketing; Product Positioning; Competitive Strategy; Mobile Technology; Technology Networks; Food and Beverage Industry; Food and Beverage Industry; United States
Edelman, Benjamin, and Karen Webster. "Pivots and Incentives at LevelUp." Harvard Business School Case 915-001, August 2014. (Revised March 2015.) (request courtesy copy.)
- April 2009 (Revised June 2010)
- Case
Supply Chain Partners: Virginia Mason and Owens & Minor (A)
By: V.G. Narayanan and Lisa Brem
Virginia Mason Medical Center (VM) hired Owens & Minor (O&M) as its alpha vendor for medical/surgical supplies in 2004. By 2005, O&M was performing Just-in-Time and Low Unit of Measure services for VM, but they believed the pricing model in the industry was outdated.... View Details
Keywords: Activity Based Costing and Management; Price; Distribution; Supply Chain Management; Medical Devices and Supplies Industry
Narayanan, V.G., and Lisa Brem. "Supply Chain Partners: Virginia Mason and Owens & Minor (A)." Harvard Business School Case 109-076, April 2009. (Revised June 2010.)
- July 2006
- Case
Boeing's e-Enabled Advantage
By: Lynda M. Applegate, Joseph S. Valacich, Mara Vatz and Christoph Schneider
Examines Boeing's new strategy of offering services to regain market dominance and help its struggling airline customers improve efficiency and profitability. View Details
Keywords: Air Transportation; Business Strategy; Marketing Strategy; Service Operations; Air Transportation Industry
Applegate, Lynda M., Joseph S. Valacich, Mara Vatz, and Christoph Schneider. "Boeing's e-Enabled Advantage." Harvard Business School Case 807-011, July 2006.
- March 1999 (Revised January 2005)
- Case
Newell Company: Corporate Strategy
By: Cynthia A. Montgomery and Elizabeth Gordon
In 1998, Newell Co., a manufacturer of low-tech, high-volume consumer goods, acquired Calphalon Corp., a high-end cookware company, and Rubbermaid, a $2 billion manufacturer of consumer and commercial plastic products. The case focuses on Newell's strategy and its... View Details
Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Strategy; Competitive Strategy; Corporate Strategy; Consumer Products Industry
Montgomery, Cynthia A., and Elizabeth Gordon. "Newell Company: Corporate Strategy." Harvard Business School Case 799-139, March 1999. (Revised January 2005.)
- 19 Nov 2019
- Op-Ed
Gender Bias Complaints against Apple Card Signal a Dark Side to Fintech
fiasco is not going to be an isolated incident—it’s the canary in the coal mine for the financial services industry and regulators playing catch up to the implications of the fintech revolution. For all the... View Details
- November 1978 (Revised June 1982)
- Case
Federal Express (B)
Federal Express is a small-package airline operating throughout the United States. After initial heavy losses, it is now profitable. Management is examining the services offered by the firm and believes that there is great potential for "Courier Pak," an overnight... View Details
Keywords: Product; Product Marketing; Air Transportation Industry; Air Transportation Industry; United States
Lovelock, Christopher H. "Federal Express (B)." Harvard Business School Case 579-040, November 1978. (Revised June 1982.)
- August 1998
- Case
Electronic Commerce at Air Products
By: F. Warren McFarlan and Melissa Dailey
In 1998,chief information officers (CIOs) in the highly competitive international gases and chemicals business faced the reality that electronic commerce capability was a strategic necessity. The results of annual surveys of technology officers in the chemical industry... View Details
Keywords: Management Teams; Information Technology; Globalized Markets and Industries; Infrastructure; Internet and the Web; Technology Adoption; Business Strategy; Chemical Industry; United States
McFarlan, F. Warren, and Melissa Dailey. "Electronic Commerce at Air Products." Harvard Business School Case 399-035, August 1998.
- Article
Innovation Contests for High-Tech Procurement
By: Jin Hyun Paik, Martin Scholl, Rinat A. Sergeev, Steven Randazzo and Karim R. Lakhani
Innovation managers rarely use crowdsourcing as an innovative instrument despite extensive academic and theoretical research. The lack of tools available to compare and measure crowdsourcing, specifically contests, against traditional methods of procuring goods and... View Details
Keywords: Open Innovation; Contests; Crowdsourcing; Nasa; Evaluation; Acquisition; Information Technology; Innovation and Invention; Performance Evaluation; Framework
Hyun Paik, Jin, Martin Scholl, Rinat A. Sergeev, Steven Randazzo, and Karim R. Lakhani. "Innovation Contests for High-Tech Procurement." Research-Technology Management 63, no. 2 (March–April 2020): 36–45.
- June 2015 (Revised November 2015)
- Case
Akbank: Options in Digital Banking
By: Rajiv Lal and Esel Çekin
This case discusses the digitalization strategies of a leading bank in Turkey, Akbank, and how to position its digital banking products going forward. The Turkish banking industry was undergoing a transformation prompted by the demands of the country's digitally savvy,... View Details
Keywords: Marketing; Banking; Emerging Market; Regulations; Channels; Digitization; Information Technology; Competition; Brands and Branding; Organizational Change and Adaptation; Emerging Markets; Distribution Channels; Banks and Banking; Digital Transformation; Banking Industry; Banking Industry; Turkey
Lal, Rajiv, and Esel Çekin. "Akbank: Options in Digital Banking." Harvard Business School Case 515-115, June 2015. (Revised November 2015.)
- 2015
- Working Paper
Mobile Money Services—Design and Development for Financial Inclusion
By: Rajiv Lal and Ishan Sachdev
Mobile money services are being deployed rapidly across emerging markets as a key tool to further the goal of financial inclusion. Financial inclusion, the development of novel methods to enable individuals at the base of the pyramid to access formal financial services... View Details
Keywords: Social Marketing; Poverty; Emerging Markets; Product Launch; Economic Growth; Financial Services Industry
Lal, Rajiv, and Ishan Sachdev. "Mobile Money Services—Design and Development for Financial Inclusion." Harvard Business School Working Paper, No. 15-083, April 2015. (Revised July 2015.)
- January 1999 (Revised March 2000)
- Case
ZEFER: November 1998
By: Paul A. Gompers
ZEFER, a young Internet professional service firm, is considering its expansion options. Organic growth versus growth by acquisition is a central theme. The firm's financing strategy will be determined by its business strategy. View Details
Keywords: Acquisition; Financial Strategy; Service Operations; Business Strategy; Expansion; Internet; Service Industry
Gompers, Paul A. "ZEFER: November 1998." Harvard Business School Case 299-032, January 1999. (Revised March 2000.)