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  • 2009
  • Case

What People Want (and How to Predict It)

By: Thomas H. Davenport and Jeanne G. Harris
Historically, neither the creators nor the distributors of cultural products such as books or movies have used analytics -- data, statistics, predictive modeling -- to determine the likely success of their offerings. Instead, companies relied on the brilliance of... View Details
Keywords: Product Development; Creativity; Customer Satisfaction; Forecasting and Prediction; Markets; Business Model; Publishing Industry; Publishing Industry
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  • 06 Nov 2012
  • First Look

First Look: November 6

effects of corporate governance should be greatest when firms become overvalued. We test this simple yet powerful idea. Using proxies of firm and industry price deviations from fundamentals and standard measures of corporate governance,... View Details
Keywords: Sean Silverthorne
  • 11 Dec 2012
  • First Look

First Look: Dec. 11

as the relevant risks. Purchase this case:http://hbr.org/search/213019-PDF-ENG Angry Birds Gupta, Sunil, and Dharmishta RoodHarvard Business School Case 512-033 Within months of its launch in December 2009, Angry Birds, a mobile game... View Details
Keywords: Sean Silverthorne
  • 15 Dec 2009
  • First Look

First Look: Dec. 15, 2009

EPOC, and highly sophisticated software that can translate a person's emotions, cognitive thoughts, and facial expressions into digital outcomes. Emotiv wants the technology to be adopted by mainstream consumers and is leaning towards the View Details
Keywords: Martha Lagace
  • 16 Jul 2001
  • Research & Ideas

How to Compete Like a Judo Strategist

Several best practices, as explained by past and current masters of judo strategy, can help you reach the top of your game. While there are no substitutes for mastering the concepts of judo strategy and carefully studying your industry... View Details
Keywords: by David B. Yoffie & Mary Kwak
  • 18 May 2015
  • Research & Ideas

Advertisers Get Serious About Playing With Their Brands

became the marker," Deighton says. These days, marketing mavens realize that social media is best at building emotional bridges with consumers, done by inviting them to be part of the process. And so they are hard at work inventing playful View Details
Keywords: by Dina Gerdeman; Advertising
  • 24 Jan 2012
  • First Look

First Look: Jan. 24

of those networks, influencing both word-of-mouth intentions and consumption. Consumers were exposed to friend- or family-related products (e.g., game consoles or refrigerators); when asked to list the first people they knew who came to... View Details
Keywords: Sean Silverthorne
  • 23 Aug 2010
  • Research & Ideas

The Drive to Acquire’s Impact on Globalization

but is more efficient at fishing than at hunting. Ricardo pointed out that both tribes would eat somewhat better if tribe A sold game to tribe B in exchange for fish. Both parties would win; most notably, the poorer one. Ricardo's theory... View Details
Keywords: by Paul R. Lawrence
  • 02 Feb 2015
  • Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

Over the past two decades, entire industries have been disrupted by Internet competitors who "unbundled" their content and delivered it to consumers in new ways. Newspapers lost out to Google and Craigslist, record companies to iTunes and... View Details
Keywords: by Michael Blanding
  • 20 Jan 2015
  • First Look

First Look: January 20

following a prosocial norm and self-regulation. We tested 433 children between 6 and 13 years of age in two variations of the Dictator Game (DG). Children were asked what they should or would give in the View Details
Keywords: Sean Silverthorne
  • 04 Nov 2008
  • First Look

First Look: November 4, 2008

investment in producing video content for the web. The case concludes by presenting various options under consideration by Abrahams-options that dealt both with external challenges (How should he define his brand? Which markets should he... View Details
Keywords: Martha Lagace
  • 20 Feb 2007
  • First Look

First Look: February 20, 2007

caught his attention. First, he noticed that an industry suit to block the government's proposed system to rate tires on tread wear, traction, and temperature resistance had been rebuffed by a U.S. appeals court. Although the court found... View Details
Keywords: Martha Lagace
  • 31 Oct 2017
  • First Look

New Research and Ideas, October 31, 2017

this new stream of research, which focuses on two related but distinct themes. The earliest theme to be explored, in a literature dating from the 1990s, is the story of how and why some conventional industries sought to become less... View Details
Keywords: by Sean Silverthorne
  • 04 Oct 2004
  • What Do You Think?

Does Speed Trump Intellectual Property?

these responses, is the value of intellectual property in all but a few instances or industries vastly overrated? Is the appropriate response to this dilemma to rethink processes to achieve speed as both a defense and an offense against... View Details
Keywords: by James Heskett
  • 02 Jul 2013
  • First Look

First Look: July 2

capture important information seemingly ignored by the market. A long-short portfolio based on these legislators' views earns abnormal returns of over 90 basis points per month following the passage of legislation. Industries that we... View Details
Keywords: Anna Secino
  • 30 Jan 2019
  • What Do You Think?

Who Will Measure up to These Two Remarkable Leaders?

Benioff completed a BS in Business Administration from the University of Southern California, paying his way through college with royalties he earned as a teen-age game developer. Nadella studied engineering in India and was awarded an... View Details
Keywords: by James Heskett; Air Transportation; Financial Services
  • 02 Feb 2007
  • What Do You Think?

Is There Too Little “Know Why” In Business?

"holy grail" as opposed to goals (often merely financial), missions or visions, or even a set of values. As Mourkogiannis puts it, "Let others play with 'strategy' and 'tactics' and 'management.' Purpose is the game of... View Details
Keywords: by Jim Heskett
  • 12 Jun 2019
  • Research & Ideas

Investors Have More Than Money to Offer Entrepreneurs

of resumes. Experienced eyes can point out immediate red flags and give you specific areas you may want to probe for a particular candidate. Invite an investor to help diversify an otherwise homogeneous interview team. This can be a game... View Details
Keywords: by Julia Austin
  • 20 Jan 2003
  • Research & Ideas

Fixing Corporate Governance: A Roundtable Discussion at Harvard Business School

inflection point in industrial capitalism, in which there's been widespread exuberance and some bad bets made to this point, but in which a range of more positive outcomes are on the way. Lorsch: To me, the trouble began in Silicon Valley... View Details
Keywords: by Garry Emmons
  • 21 Apr 2015
  • First Look

First Look: April 21

society as a whole. Publisher's link: http://www.wiley.com/WileyCDA/WileyTitle/productCd-1118646983.html April 2015 Management Science Private Equity and Industry Performance By: Bernstein, Shai, Josh Lerner, Morten Sorensen, and Per... View Details
Keywords: Carmen Nobel & Sean Silverthorne

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