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Show Results For
- All HBS Web
(1,680)
- People (10)
- News (285)
- Research (1,053)
- Events (1)
- Multimedia (5)
- Faculty Publications (736)
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- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
investigates the drivers of success and failure of media and entertainment products such as motion pictures and video games. Her paper,... View Details
- March 2007
- Supplement
Sonoco Products Co.: Interview with Cindy Hartley, video
By: Boris Groysberg, David A. Thomas and David Lane
Groysberg, Boris, David A. Thomas, and David Lane. "Sonoco Products Co.: Interview with Cindy Hartley, video." Harvard Business School Video Supplement 407-704, March 2007.
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
Canadian culture, all Canadian measurements are in hockey rink units, or HRUs.) Social media activity was intense, and consumers even organized Double Down "Bro Downs" where men competed to see who... View Details
Keywords: Re: Michael I. Norton
- 14 May 2007
- Research & Ideas
The Key to Managing Stars? Think Team
naturally become increasingly concerned that they attract, leverage, and retain the best knowledge workers. In addition, our culture is very enamored of stars and with the idea that extraordinary talent... View Details
Keywords: by Martha Lagace
- 12 Oct 2017
- Cold Call Podcast
Telemundo: The Fastest Growing TV Network in the United States
- January 2023
- Case
Proday: Calling the Right Play
By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
Sarah Kunst knew the elements of a successful startup from her tenure at venture capital firms. In April 2018, however, her own app – Proday, a home fitness platform featuring exercises filmed by professional sports stars – was floundering. Kunst theorized that... View Details
Keywords: Social Media; Entrepreneurship; Advertising; Digital Marketing; Product Launch; Social Marketing; Failure; Sports; Applications and Software; Business Startups; Technology Industry; United States
Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Proday: Calling the Right Play." Harvard Business School Case 823-005, January 2023.
- May 2013
- Supplement
Studio Moderna—A Venture in Eastern Europe
By: Jim Sharpe
This is the Spreadsheet Supplement for Studio Moderna—A Venture in Eastern Europe (HBS Case #808110). Includes Exhibit 3a, Exhibit 3b, Exhibit 5, and Exhibit 6. View Details
Keywords: Entrepreneurial Management; Entrepreneurial Marketing; Entrepreneurial Organizations; International Entrepreneurship; International Expansion; Consumer Marketing; Consumer Goods; Innovation; Leadership; Organizational Structure; Advertising; Internet; Marketing; General Management; Growth; Organizational Development; Television; Entrepreneurship; Geographic Location; Globalization; Cross-Cultural and Cross-Border Issues; Digital Marketing; Business Strategy; Marketing Channels; Media; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Slovenia; Slovakia; Croatia; Macedonia; Bulgaria; Serbia and Montenegro; Poland; Hungary; Bosnia and Hercegovina; Czech Republic; Lithuania; Albania; Romania; Central Asia
- 29 Aug 2008
- Working Paper Summaries
Unraveling Yields Inefficient Matchings: Evidence from Post-Season College Football Bowls
- October 1977 (Revised May 1993)
- Teaching Note
WJAC (B): Financing a Growing Organization, Teaching Note
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
trust in traditional media is at its highest point in the past decade at 66 percent. But trust in social media platforms languishes at around 43 percent, and in this era of... View Details
- March 1989
- Supplement
Philips In-Car Entertainment (C)
By: F. Warren McFarlan and H. Jeff Smith
McFarlan, F. Warren, and H. Jeff Smith. "Philips In-Car Entertainment (C)." Harvard Business School Supplement 189-155, March 1989.
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
is it a global business? Anita Elberse: The sports marketing industry, covering everything from television rights to endorsements, sponsorships, and merchandising, is an important sector and growing rapidly.... View Details
- 05 Jul 2016
- First Look
July 5, 2016
quantitative and evidence-based evaluation of enterprise performance and to financial valuation. The approach is generalizable to any modern industry View Details
Keywords: Sean Silverthorne
- 27 Jan 2009
- First Look
First Look: January 27, 2009
relatively new to the industry and has his sights set particularly high. Kolville needs to weigh a number of effects this negotiation will have on the player, his teammates, View Details
Keywords: Martha Lagace
- August 2007 (Revised February 2013)
- Teaching Note
Oprah Winfrey (TN)
By: Nancy F. Koehn, Marya Besharov, Katherine Miller and Nora Khan
- 26 Jun 2007
- First Look
First Look: June 26, 2007
the room in order to force its owner to get out of bed. Beset by media attention and consumer interest but still at least a year away from the ability to debut Clocky, Nanda must navigate a series of... View Details
Keywords: Martha Lagace
- 12 Sep 2005
- Research & Ideas
The Broadband Explosion: Thinking About a Truly Interactive World
invitation-only conferences are convened every few years (the one before this one was in 1995); the idea is to bring together a critical mass of the best thinkers in these industries for an intense session of discussion View Details
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
business. However, despite these perceived limitations, the newspaper industry largely recognized the threat that digital media posed to the traditional printed newspaper business. In fact, many View Details
- 06 Dec 2011
- First Look
First Look: Dec. 6
or Calamity? Aldo Musacchio and Stephen J. GoldsteinHarvard Business School Case 712-004 This case describes the recent boom in Brazil and recent developments in the private equity View Details
Keywords: Sean Silverthorne
- 15 Mar 2016
- First Look
March 15, 2016
Aaron K., and Michael W. Toffel Abstract—Several CEOs are receiving significant media attention for taking public positions on controversial social and environmental issues... View Details