Publications

May 2012
Course Overview Note

Managing Stakeholders with Corporate Social Responsibility

By: Christopher Marquis and Laura Velez Villa

This note articulates the ways in which strong stakeholder-company relationships developed through corporate social responsibility initiatives and other types of social strategies deliver bottom line benefits. The analysis follows stakeholder logic models connecting... View Details

Keywords: Business And Society; Social Responsibility; Stakeholder Management; Government And Business; Philanthropy; Business and Stakeholder Relations; Corporate Social Responsibility and Impact; Philanthropy and Charitable Giving; Revenue

Purchase

2009
Working Paper

Farsighted Stability for Roommate Markets

By: Bettina-Elisabeth Klaus, Flip Klijn and Markus Walzl

Using a bi-choice graph technique (Klaus and Klijn, 2009), we show that a matching for a roommate market indirectly dominates another matching if and only if no blocking pair of the former is matched in the latter (Proposition 1). Using this characterization of... View Details

Keywords: Two-Sided Platforms; Marketplace Matching; Mathematical Methods; Balance and Stability

December 1991
Article

Bargaining and Market Behavior in Jerusalem, Ljubljana, Pittsburgh, and Tokyo: An Experimental Study

By: A. E. Roth, V. Prasnikar, M. Okuno-Fujiwara and S. Zamir

Keywords: Markets; Behavior; Information; Israel; Pittsburgh; Tokyo; Slovenia

1974
Chapter

Marketing in Nicaragua

By: James E. Austin

Keywords: Marketing; Developing Countries and Economies; Nicaragua

2015
Working Paper

Selling to a Moving Target: Dynamic Marketing Effects in US Presidential Elections

By: Doug J. Chung and Lingling Zhang

We examine the effects of various political campaign activities on voter preferences in the domain of US Presidential elections. We construct a comprehensive data set that covers the three most recent elections, with detailed records of voter preferences at the... View Details

Keywords: Multi-channel Marketing; Personal Selling; Advertising; Political Campaigns; Dynamic Panel Data; Instrumental Variables; Marketing Communications; Political Elections; Advertising Campaigns; United States

Research Summary

Fixed NAVs and Costly Puts: US Money Market Mutual Funds (with Peter Tufano)

US money market mutual fund investors have been granted an implicit put option that allows them to sell or redeem their shares at a fixed price of $1.00, regardless of the market value of the portfolio. We describe the institutional features that give rise... View Details

2002
Chapter

Digital Marketing Communication

By: J. A. Deighton and Patrick Barwise

Keywords: Marketing Communications; Digital Marketing; Internet and the Web

25 Jul 2017
News

A Refresher on Marketing ROI

1990
Book

New and Improved: The Story of Mass Marketing in America

By: R. S. Tedlow

Keywords: Marketing Strategy; United States

2003
Working Paper

Relationships, Competition, and the Structure of Investment Banking Markets

By: Bharat Anand and Alexander Galetovic

2014
Other Teaching and Training Material

Marketing Reading: Sales Force Design and Management (Teaching Note)

By: Doug J. Chung and Das Narayandas

Purchase

August 1982 (Revised September 1986)
Case

Merrill Lynch, Pierce, Fenner and Smith: Marketing Audit (A)

Spring 2016
Article

Risk Neglect in Equity Markets

By: Malcolm Baker

The link between measures of risk and return within the equity market has been very weak over the past 47 years: in the United States, returns on high-risk stocks have cumulatively fallen short of the returns on low-risk stocks, during a period when the equity market... View Details

Keywords: Asset Allocation; Equity Investment; Behavioral Finance; Private Equity

Article

Barriers to Advancing the Science and Practice of Marketing

By: Andrew Scott Baron, G. Zaltman and Jerry Olson

2010
Working Paper

Matching with Couples: Stability and Incentives in Large Markets

By: Fuhito Kojima, Parag A. Pathak and Alvin E. Roth

2001
Chapter

Estee Lauder: Self Definition and the Modern Cosmetics Market

By: Nancy F. Koehn

Keywords: Personal Characteristics; Beauty and Cosmetics Industry