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(20,452)
- People (30)
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- Faculty Publications (11,783)
Show Results For
- All HBS Web
(20,452)
- People (30)
- News (3,641)
- Research (14,139)
- Events (128)
- Multimedia (258)
- Faculty Publications (11,783)
- July 2005 (Revised August 2007)
- Teaching Note
Making China Beautiful: Shiseido and the China Market (TN)
Teaching Note to (9-805-003). View Details
Keywords: China
- August 1982
- Case
Merrill Lynch, Pierce, Fenner and Smith: Marketing Audit (B)
Bonoma, Thomas V. "Merrill Lynch, Pierce, Fenner and Smith: Marketing Audit (B)." Harvard Business School Case 583-032, August 1982.
- 06 May 2023
- News
New Data Map Bridges Higher Education and Labour Market
- 23 Aug 2018
- News
A bull market plods into record-length territory. And now?
- March 2009 (Revised October 2009)
- Case
CalPERS' Emerging Equity Markets Principles
By: Robert G. Eccles and Aldo Sesia
The California Public Employees' Retirement System (CaIPERS)—the largest public pension fund in the U.S.—had adopted a new principles-based approach to investing in emerging market equities in November 2007. Previously, CalPERS internal and external money managers were... View Details
Keywords: Values and Beliefs; Investment Return; Investment Funds; Investment Portfolio; Emerging Markets; Corporate Social Responsibility and Impact; Value; Financial Services Industry; Public Administration Industry; China; California
Eccles, Robert G., and Aldo Sesia. "CalPERS' Emerging Equity Markets Principles." Harvard Business School Case 409-054, March 2009. (Revised October 2009.)
- TeachingInterests
MBA Elective Curriculum Business-to-Business Marketing
Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details
- March 2014
- Module Note
Property Rights and Policy Authority: Institutions and Institutional Change in Emerging Markets
By: Lakshmi Iyer, Lakshmi Iyer and David Lane
Iyer, Lakshmi. "Property Rights and Policy Authority: Institutions and Institutional Change in Emerging Markets." Harvard Business School Module Note 714-045, March 2014.
- Article
The Market for Catastrophe Risk: A Clinical Examination
By: K. A. Froot
Keywords: Catastrophe Risk; Corporate Finance; Cost Of Capital; Banking And Insurance; Asset Pricing; Hedging; Banking; Insurance; Decision Choice And Uncertainty; Financial Markets; Policy; Risk Management; Natural Disasters; Insurance Industry
Froot, K. A. "The Market for Catastrophe Risk: A Clinical Examination." Journal of Financial Economics 60, nos. 2-3 (May 2001): 529–571. (Revised from NBER Working Paper No. 8110, February 2001. Reprinted in The Economics of Natural Hazards, part of the International Library of Critical Writings in Economics series edited by Mark Blaug, Edward Elgar Publishing Limited, 2003.)
- June 2005 (Revised October 2007)
- Teaching Note
Market Efficiency (TN)
By: Joshua D. Coval and Erik Stafford
Teaching Note to (2-205-081). View Details
- 06 Feb 2018
- News
The stock market goes off-road
- Research Summary
Job Market Paper
When to Take the Leap:
The Antecedents and Consequences of Leapfrog CEOs
Much of the prior research on CEO successions focuses on differences between CEOs appointed from within the firm and those appointed from outside;... View Details
The Antecedents and Consequences of Leapfrog CEOs
Much of the prior research on CEO successions focuses on differences between CEOs appointed from within the firm and those appointed from outside;... View Details
- Research Summary
The Future of Market Capitalism
By: Joseph L. Bower
In 2009 we are aware of the fragile state of our market system. But a careful examination of the long term prospects for the global economy reveal other problems that may destabilize the system that has created so much wealth in the period since the second world... View Details
- October 1995 (Revised December 1995)
- Case
Marketing the National Hockey League
By: V. Kasturi Rangan and Marie Bell
One third of the 24 National Hockey League (NHL) teams are unprofitable. Another third are barely profitable. This case provides the background and market research data to help the senior managers of the NHL make decisions pertaining to how they would like to grow the... View Details
Keywords: Advertising; Decision Choices and Conditions; Management Analysis, Tools, and Techniques; Marketing Channels; Marketing Strategy; Research; Sports Industry
Rangan, V. Kasturi, and Marie Bell. "Marketing the National Hockey League." Harvard Business School Case 596-059, October 1995. (Revised December 1995.)
- 1999
- Book
Global Marketing Management
By: J. A. Quelch and C. A. Bartlett
Quelch, J. A., and C. A. Bartlett. Global Marketing Management. 4th ed. Reading, MA: Addison-Wesley Publishing Company, 1999.
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
Marketing of a President. Barack Obama's campaign is a case study in marketing excellence. True, it was always going to be a Democratic year. An unpopular war, an incumbent Republican president with rock... View Details
Keywords: by John Quelch
- 2017
- Working Paper
Creating the Market for Organic Wine: Sulfites, Certification, and Green Values
By: Geoffrey Jones and Emily Grandjean
This working paper examines the history of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other... View Details
Keywords: Product Launch; Failure; Problems and Challenges; Complexity; Governing Rules, Regulations, and Reforms; Agriculture and Agribusiness Industry; Food and Beverage Industry
Jones, Geoffrey, and Emily Grandjean. "Creating the Market for Organic Wine: Sulfites, Certification, and Green Values." Harvard Business School Working Paper, No. 18-048, December 2017.
- 1991
- Book
Global Marketing Management
By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management. 2nd ed. Reading, MA: Addison-Wesley Publishing Company, 1991.