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  • All HBS Web  (20,452)
    • People  (30)
    • News  (3,641)
    • Research  (14,139)
    • Events  (128)
    • Multimedia  (258)
  • Faculty Publications  (11,783)
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  • 14 Apr 2020
  • News

COVID-19, Global Markets, and Global Macroeconomic Policy Responses: Financial Markets and the Fed in the COVID-19 Pandemic

  • 2002
  • Chapter

Digital Marketing Communication

By: J. A. Deighton and Patrick Barwise
Keywords: Marketing Communications; Digital Marketing; Internet and the Web
Citation
Related
Deighton, J. A., and Patrick Barwise. "Digital Marketing Communication." In Digital Marketing: Global Strategies from the World's Leading Experts, edited by Jerry Wind and Vijay Mahajan. New York: John Wiley & Sons, 2002.
  • July 2005 (Revised August 2007)
  • Teaching Note

Making China Beautiful: Shiseido and the China Market (TN)

By: Geoffrey G. Jones
Teaching Note to (9-805-003). View Details
Keywords: China
Citation
Purchase
Related
Jones, Geoffrey G. "Making China Beautiful: Shiseido and the China Market (TN)." Harvard Business School Teaching Note 806-027, July 2005. (Revised August 2007.)
  • August 1982
  • Case

Merrill Lynch, Pierce, Fenner and Smith: Marketing Audit (B)

Citation
Find at Harvard
Related
Bonoma, Thomas V. "Merrill Lynch, Pierce, Fenner and Smith: Marketing Audit (B)." Harvard Business School Case 583-032, August 1982.
  • 06 May 2023
  • News

New Data Map Bridges Higher Education and Labour Market

  • 23 Aug 2018
  • News

A bull market plods into record-length territory. And now?

  • March 2009 (Revised October 2009)
  • Case

CalPERS' Emerging Equity Markets Principles

By: Robert G. Eccles and Aldo Sesia
The California Public Employees' Retirement System (CaIPERS)—the largest public pension fund in the U.S.—had adopted a new principles-based approach to investing in emerging market equities in November 2007. Previously, CalPERS internal and external money managers were... View Details
Keywords: Values and Beliefs; Investment Return; Investment Funds; Investment Portfolio; Emerging Markets; Corporate Social Responsibility and Impact; Value; Financial Services Industry; Public Administration Industry; China; California
Citation
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Eccles, Robert G., and Aldo Sesia. "CalPERS' Emerging Equity Markets Principles." Harvard Business School Case 409-054, March 2009. (Revised October 2009.)
  • TeachingInterests

MBA Elective Curriculum Business-to-Business Marketing

Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details

  • March 2014
  • Module Note

Property Rights and Policy Authority: Institutions and Institutional Change in Emerging Markets

By: Lakshmi Iyer, Lakshmi Iyer and David Lane
Citation
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Iyer, Lakshmi. "Property Rights and Policy Authority: Institutions and Institutional Change in Emerging Markets." Harvard Business School Module Note 714-045, March 2014.
  • Article

The Market for Catastrophe Risk: A Clinical Examination

By: K. A. Froot
Keywords: Catastrophe Risk; Corporate Finance; Cost Of Capital; Banking And Insurance; Asset Pricing; Hedging; Banking; Insurance; Decision Choice And Uncertainty; Financial Markets; Policy; Risk Management; Natural Disasters; Insurance Industry
Citation
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Related
Froot, K. A. "The Market for Catastrophe Risk: A Clinical Examination." Journal of Financial Economics 60, nos. 2-3 (May 2001): 529–571. (Revised from NBER Working Paper No. 8110, February 2001. Reprinted in The Economics of Natural Hazards, part of the International Library of Critical Writings in Economics series edited by Mark Blaug, Edward Elgar Publishing Limited, 2003.)
  • June 2005 (Revised October 2007)
  • Teaching Note

Market Efficiency (TN)

By: Joshua D. Coval and Erik Stafford
Teaching Note to (2-205-081). View Details
Citation
Related
Coval, Joshua D., and Erik Stafford. "Market Efficiency (TN)." Harvard Business School Teaching Note 205-082, June 2005. (Revised October 2007.)
  • 06 Feb 2018
  • News

The stock market goes off-road

  • Research Summary

Job Market Paper

When to Take the Leap:
The Antecedents and Consequences of Leapfrog CEOs

Much of the prior research on CEO successions focuses on differences between CEOs appointed from within the firm and those appointed from outside;... View Details
  • Research Summary

The Future of Market Capitalism

By: Joseph L. Bower
In 2009 we are aware of the fragile state of our market system.  But a careful examination of the long term prospects for the global economy reveal other problems that may destabilize the system that has created so much wealth in the period since the second world... View Details
  • 1974
  • Chapter

Marketing in Nicaragua

By: James E. Austin
Keywords: Marketing; Developing Countries and Economies; Nicaragua
Citation
Related
Austin, James E. "Marketing in Nicaragua." In Worldwide Marketing, edited by Felikas Pububinskas. Technomic Publishing Co., 1974.
  • October 1995 (Revised December 1995)
  • Case

Marketing the National Hockey League

By: V. Kasturi Rangan and Marie Bell
One third of the 24 National Hockey League (NHL) teams are unprofitable. Another third are barely profitable. This case provides the background and market research data to help the senior managers of the NHL make decisions pertaining to how they would like to grow the... View Details
Keywords: Advertising; Decision Choices and Conditions; Management Analysis, Tools, and Techniques; Marketing Channels; Marketing Strategy; Research; Sports Industry
Citation
Educators
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Related
Rangan, V. Kasturi, and Marie Bell. "Marketing the National Hockey League." Harvard Business School Case 596-059, October 1995. (Revised December 1995.)
  • 1999
  • Book

Global Marketing Management

By: J. A. Quelch and C. A. Bartlett
Keywords: Globalization; Marketing; Management
Citation
Find at Harvard
Related
Quelch, J. A., and C. A. Bartlett. Global Marketing Management. 4th ed. Reading, MA: Addison-Wesley Publishing Company, 1999.
  • 12 Nov 2008
  • Research & Ideas

The Marketing of a President

Marketing of a President. Barack Obama's campaign is a case study in marketing excellence. True, it was always going to be a Democratic year. An unpopular war, an incumbent Republican president with rock... View Details
Keywords: by John Quelch
  • 2017
  • Working Paper

Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

By: Geoffrey Jones and Emily Grandjean
This working paper examines the history of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other... View Details
Keywords: Product Launch; Failure; Problems and Challenges; Complexity; Governing Rules, Regulations, and Reforms; Agriculture and Agribusiness Industry; Food and Beverage Industry
Citation
SSRN
Read Now
Related
Jones, Geoffrey, and Emily Grandjean. "Creating the Market for Organic Wine: Sulfites, Certification, and Green Values." Harvard Business School Working Paper, No. 18-048, December 2017.
  • 1991
  • Book

Global Marketing Management

By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
Keywords: Globalization; Marketing; Management
Citation
Find at Harvard
Related
Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management. 2nd ed. Reading, MA: Addison-Wesley Publishing Company, 1991.
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