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  • Article

The Return of the Country Manager

By: John A. Quelch and Helen Bloom
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  • Web

Harvard Business School

Building on the Legacy Thought Leadership Andrew F. Brimmer James I. Cash Jr. Linda A. Hill David A. Thomas HBS Faculty Members HBS Doctoral Students Alumni Profiles Research Links Essay on HBS Thought... View Details
  • 02 Dec 2005
  • News

A New Agenda for Business Schools

  • 01 Apr 2008
  • News

The Brand Called Obama

  • 22 Apr 2008
  • News

Growing Green During Downturn

  • 20 Jun 2008
  • News

The Prius Liberal

  • 23 Jun 2009
  • News

Think Lean, Think Mean

  • 21 Jul 2009
  • News

How to Market in a Downturn

  • 25 Nov 2009
  • News

Coming out of the dark

  • June 2017
  • Supplement

Theranos: Small Volume Blood Testing (B)

By: John A. Quelch and Irene Lu
Related
  • October 2015
  • Case

DPDHL Group: Employee Safety and Wellbeing

By: John A. Quelch and Carin-Isabel Knoop
Management at Deutsche Post DHL Group is designing a three-country test of investment in a new health and wellbeing strategy. View Details
Keywords: Health; Wellbeing; Wellness; Safety; Risk; Employees; Human Resources; Risk Management; Service Industry; China; Mexico; Middle East
Related
  • September 2015
  • Teaching Note

Eco7: Launching a New Motor Oil (Brief Case)

By: John A. Quelch and Sunru Yong
Related
  • October 2011 (Revised March 2012)
  • Supplement

Cottle-Taylor: Expanding the Oral Care Group in India, Student Spreadsheet (Brief Case)

By: John A. Quelch and Alisa Zalosh
Keywords: Forecasting; Budgeting; International Marketing; Product Planning ＆ Policy; Sales Promotions; Marketing Plans; Products; Consumer Behavior; Marketing; Product Design; Emerging Markets; Forecasting and Prediction; Budgets and Budgeting
Related
  • January 2011
  • Supplement

Clean Edge Razor: Splitting Hairs in Product Positioning, Spreadsheet Supplement (Brief Case)

By: John A. Quelch and Heather Beckham
Keywords: Product Marketing
Related
  • June 2009
  • Supplement

Manchester Products: A Brand Transition Challenge, Spreadsheet Supplement (Brief Case)

By: John A. Quelch and Heather Beckham
Related
  • June 2010 (Revised July 2011)
  • Case

Classic Knitwear and Guardian: A Perfect Fit?

By: John A. Quelch and Patricia Girardi
Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a... View Details
Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Demand and Consumers; Partners and Partnerships; Marketing Strategy; Forecasting and Prediction; Product Marketing; Brands and Branding; Product Development; Manufacturing Industry; Apparel and Accessories Industry
Related
  • January 2008
  • Teaching Note

Lenovo: Building A Global Brand (TN)

By: John A. Quelch and Carin-Isabel Knoop
Teaching Note for [insert case product number]. View Details
Related
  • November 2007 (Revised July 2008)
  • Teaching Note

Marketing the "$100 Laptop" (TN) (A), (B) & (C)

By: John A. Quelch and Carin-Isabel Knoop
Teaching Note to (508-024), (508-032) & (508-065). View Details
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  • February 1995 (Revised October 1996)
  • Supplement

Braas GmbH (B)

By: John A. Quelch and Carin-Isabel Knoop
Related
  • 1991
  • Book

Cases in Advertising and Promotion Management

By: John A. Quelch and Paul Farris
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