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Show Results For
- All HBS Web
(1,807)
- News (351)
- Research (1,279)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,028)
- 09 Oct 2009
- News
GOP needs power player to end 'warlord status,' expert says
- July 2004 (Revised May 2017)
- Teaching Note
Real Madrid Club de Futbol
By: John Quelch
Teaching Note to (9-504-063), (9-505-081), and (9289BN). View Details
- February 16, 2000
- Article
Slice of American Pie
By: John Quelch
Quelch, John. "Slice of American Pie." The Guardian (February 16, 2000), 23.
- 21 Nov 2013
- News
Bangladesh’s Garment Factories Still Aren’t Safe
- 11 Sep 2008
- News
9/11 victims recalled as names, not numbers
- 16 Nov 2016
- News
Is Your Company Committed to Being "Healthy"?
- 02 Jul 2016
- News
The Trump Brand
- 24 May 2016
- News
Build a Culture of Health
- 06 Dec 2010
- Sharpening Your Skills
Sharpening Your Skills: Doing Business in Emerging Markets
for Internet freedom or cover for a failed business strategy, depending on with whom you talk. Professor John A. Quelch looks behind the headlines in a new case. Key concepts... View Details
- December 1978 (Revised March 1992)
- Case
Archdiocese of New York
By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details
Keywords: Advertising Campaigns; Measurement and Metrics; Media; Public Opinion; Valuation; Media and Broadcasting Industry; New York (state, US)
Greyser, Stephen A., and John A. Quelch. "Archdiocese of New York." Harvard Business School Case 579-123, December 1978. (Revised March 1992.)
- October 1976 (Revised June 1993)
- Case
Sunkist Growers, Inc.
By: Stephen A. Greyser and John A. Quelch
A new media strategy for lemon advertising involving the concentration of the entire budget in a single-print vehicle, is under consideration. View Details
Greyser, Stephen A., and John A. Quelch. "Sunkist Growers, Inc." Harvard Business School Case 577-051, October 1976. (Revised June 1993.)
- December 1975
- Case
St. Joseph Bank & Trust Co.
By: Stephen A. Greyser and John A. Quelch
Greyser, Stephen A., and John A. Quelch. "St. Joseph Bank & Trust Co." Harvard Business School Case 576-113, December 1975.
- June 2017
- Supplement
Theranos: Small Volume Blood Testing (B)
By: John A. Quelch and Irene Lu
Quelch, John A., and Irene Lu. "Theranos: Small Volume Blood Testing (B)." Harvard Business School Supplement 517-128, June 2017.
- October 2015
- Case
DPDHL Group: Employee Safety and Wellbeing
By: John A. Quelch and Carin-Isabel Knoop
Management at Deutsche Post DHL Group is designing a three-country test of investment in a new health and wellbeing strategy. View Details
Keywords: Health; Wellbeing; Wellness; Safety; Risk; Employees; Human Resources; Risk Management; Service Industry; China; Mexico; Middle East
Quelch, John A., and Carin-Isabel Knoop. "DPDHL Group: Employee Safety and Wellbeing." Harvard Business School Case 516-049, October 2015.
- September 2015
- Teaching Note
Eco7: Launching a New Motor Oil (Brief Case)
By: John A. Quelch and Sunru Yong
- October 2011 (Revised March 2012)
- Supplement
Cottle-Taylor: Expanding the Oral Care Group in India, Student Spreadsheet (Brief Case)
By: John A. Quelch and Alisa Zalosh
- January 2011
- Supplement
Clean Edge Razor: Splitting Hairs in Product Positioning, Spreadsheet Supplement (Brief Case)
By: John A. Quelch and Heather Beckham
Keywords: Product Marketing
- June 2009
- Supplement
Manchester Products: A Brand Transition Challenge, Spreadsheet Supplement (Brief Case)
By: John A. Quelch and Heather Beckham
- June 2010 (Revised July 2011)
- Case
Classic Knitwear and Guardian: A Perfect Fit?
By: John A. Quelch and Patricia Girardi
Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a... View Details
Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Demand and Consumers; Partners and Partnerships; Marketing Strategy; Forecasting and Prediction; Product Marketing; Brands and Branding; Product Development; Manufacturing Industry; Apparel and Accessories Industry
Quelch, John A., and Patricia Girardi. "Classic Knitwear and Guardian: A Perfect Fit?" Harvard Business School Brief Case 104-217, June 2010. (Revised July 2011.)