Internet Marketing - Publications - Faculty & Research

March 2020 (Revised May 2020)
Case

Redefining Mogul

Tiffany Pham taught herself to code and created a technology platform, Mogul, with the goal of providing girls and women around the world with information and opportunities. After several years Mogul had reached more than 146 million women around the world and had... View Details

Keywords: Women; Inclusion; Technology; Branding; Social Impact; Entrepreneurship; Internet and the Web; Information; Knowledge Dissemination; Gender; Diversity; Brands and Branding; Expansion; Strategy; Media; Personal Development and Career; Technology Industry; Media and Broadcasting Industry; United States

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02 Jan 2018
First Look

First Look at New Research and Ideas, January 3, 2018

as environmental challenges evolved, Swedish universities assumed leadership in creating environmental knowledge, while conventional management consultancies entered the market of environmental management. Download working paper:... View Details

Keywords: Sean Silverthorne

12 Oct 2011
First Look

First Look: October 12

enterprising companies, the current threats to market capitalism present vital opportunities. Drawing on discussions with business leaders around the world, the authors argue that companies must stop seeing themselves as bystanders and... View Details

Keywords: Sean Silverthorne

13 Jul 2010
First Look

First Look: July 13

Review 88, nos. 7-8 (July-August 2010) An abstract is unavailable at this time. Read the Article: http://hbr.org/2010/07/are-you-ignoring-trends-that-could-shake-up-your-business/ar/1 Vision Statement: Mapping the Social Internet... View Details

Keywords: Martha Lagace

08 Jan 2014
What Do You Think?

Do Productivity Increases Contribute to Social Inequality?

term cultural changes (she cited reduced education, greater dependence on drugs, and entitlement programs) are the basis for many of the disparities in employment. Productivity is necessary where not enough skills are available at the level required within a specific... View Details

Keywords: by James Heskett

05 Jul 2006
Research & Ideas

Reinventing the Dowdy Savings Bond

months. Marketing for the program was also eliminated. While all banks sell bonds, the $.50 to $.85 they earn for each transaction gives them little financial incentive to make the process easy for consumers. Finally, the Treasury's... View Details

Keywords: by Julia Hanna; Banking; Financial Services

July 2018
Case

Financing Anghami's Growth

By: Ramana Nanda and Eren Kuzucu

In December 2012, less than two years into the founding of their music-streaming platform Anghami, cofounders Elie Habib and Eddy Maroun found themselves evaluating an unorthodox term sheet. Habib and Maroun needed to make a decision vis-à-vis the proposal put forth by... View Details

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02 Jan 2001
Research & Ideas

Gurus in the Garage

interviewed share one habit: they refuse to make decisions for the entrepreneurs. Otherwise, their teaching methods vary tremendously. Learning by Doing When Michael Chiarello, founder and CEO of NapaStyle, was developing the idea for his "media-driven View Details

Keywords: by Dorothy Leonard & Walter Swap

08 Dec 2015
First Look

December 8, 2015

market failures that may arise. We explore these challenges and suggest an updated regulatory framework that is sufficiently flexible to allow software platforms to operate and deliver their benefits, while ensuring that service... View Details

Keywords: Sean Silverthorne

30 Nov 2016
Op-Ed

Where Could More Regulation Help Small Businesses? Online Lending.

charter permitting preemption of state law. The Internet is not bound by any one state, and the market for loans online is no exception—regulation must reflect this new reality. However, regulators should... View Details

Keywords: by Karen Mills and Brayden McCarthy; Financial Services

30 Jan 2007
First Look

First Look: January 30, 2007

actually contrary to previous research. Readings in Modern Marketing Author:John A. Quelch Publication:Hong Kong: Chinese University Press, 2006 Abstract Readings in Modern Marketing is a collection of... View Details

Keywords: Martha Lagace

27 Jul 2019
Op-Ed

Does Facebook's Business Model Threaten Our Elections?

investing billions of dollars and tens of thousands of employees and contractors to implement it. The market capitalization of the company dropped over $100 billion in one day, now roughly back to the pre-crisis level. At the same time,... View Details

Keywords: by George Riedel

December 2018
Case

Choosy

By: Jeffrey J. Bussgang and Julia Kelley

Founded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar items using a China-based supply chain, Choosy sells them to consumers through its website and social media pages.... View Details

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16 Dec 2008
First Look

First Look: December 16, 2008

PC, the organization faced challenges in doing things outside of its established processes. Though many of the team members had worked together for years, they had to find new ways of working as they tried to launch the new mobile View Details

Keywords: Sean Silverthorne

30 Jan 2018
First Look

January 30, 2018

Abstract—The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven... View Details

Keywords: Sean Silverthorne

03 Mar 2009
First Look

First Look: March 3, 2009

Strategic Interactions in Two-Sided Market Oligopolies (revised) Authors:Emmanuel Farhi and Andrei Hagiu Abstract Strategic interactions between two-sided platforms depend not only on whether their decision variables are strategic... View Details

Keywords: Martha Lagace

30 Oct 2018
First Look

New Research and Ideas, October 30, 2018

traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer into Windows, and Apple set Apple Maps as the iOS default. Policymakers have... View Details

Keywords: Dina Gerdeman

08 Dec 2009
First Look

First Look: Dec. 8

to be coupled with very low life satisfaction. Thus, people may work hard to maintain or increase their income in part because they overestimate the hedonic costs of earning low levels of income. Capital Market Driven Corporate Finance... View Details

Keywords: Martha Lagace

01 Feb 2011
First Look

First Look: Feb. 1

and where the host does not punish symbiont misbehavior. Coordinating Marketing and Sales in B2B Organizations Authors:Frank V. Cespedes Publication:In Business to Business Marketing Handbook. Edward Elgar... View Details

09 Feb 2016
First Look

February 9, 2016

entrepreneurship in organizational sectors. Prior research suggests that firm foundings are driven by collective patterns of activity—that is, by patterns of prior foundings—including support from related markets as well as institutional... View Details

Keywords: Sean Silverthorne

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Redefining Mogul

First Look at New Research and Ideas, January 3, 2018

First Look: October 12

First Look: July 13

Do Productivity Increases Contribute to Social Inequality?

Reinventing the Dowdy Savings Bond

Financing Anghami's Growth

Gurus in the Garage

December 8, 2015

Where Could More Regulation Help Small Businesses? Online Lending.

First Look: January 30, 2007

Does Facebook's Business Model Threaten Our Elections?

Choosy

First Look: December 16, 2008

January 30, 2018

First Look: March 3, 2009

New Research and Ideas, October 30, 2018

First Look: Dec. 8

First Look: Feb. 1

February 9, 2016

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