Publications

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February 2015 (Revised September 2016)
Teaching Note

Making stickK Stick: The Business of Behavioral Economics

By: Leslie K. John and Michael Norton

Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details

Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States

04 May 2017
News

Going the Distance

developed a clutch system and mounted our lawnmower engine onto my 3-speed bike. My top speed was 53 mph!” he says. With an engineering degree earned at Brigham Young University, Frey worked in the defense industry during the 1980s. When... View Details

Keywords: Jill Radsken

01 Dec 2006
News

One-on-One with Jeff Hicks

industry entirely. Instead, the Miami native went home after graduation to join an upstart agency that seemed interested in doing things a little differently. At the time, Crispin Porter + Bogusky (CP+B) had a regional focus, with 55... View Details

Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services

2021
Working Paper

The Value of Descriptive Analytics: Evidence from Online Retailers

By: Ron Berman and Ayelet Israeli

Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we find an... View Details

Keywords: Descriptive Analytics; Big Data; Synthetic Control; E-commerce; Online Retail; Difference-in-differences; Martech; Internet and the Web; Analytics and Data Science; Performance; Retail Industry

SSRN

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September 2014
Case

Google Inc. in 2014 (Abridged)

By: Benjamin Edelman and Thomas R. Eisenmann

Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next. View Details

Keywords: Search Engines; Google; Online Advertising; Internet and the Web; Network Effects; Business Model; Competition; Information Technology Industry; Information Technology Industry

January 2017
Supplement

Hello Alfred: Come Home Happy — Operating the Business Model Exercise

By: Joseph B. Fuller and Christopher Payton

On a mission to "automate the on-demand economy," Harvard Business School classmates Marcela Sapone and Jessica Beck launched Hello Alfred in 2013 to provide subscribers with an "Alfred" to complete various chores for a monthly fee. In early 2016, the company has built... View Details

Keywords: Growth and Development Strategy; Internet and the Web; Business Startups; Service Operations; Service Industry; New York (city, NY); Boston

December 2011 (Revised March 2012)
Case

Recorded Future: Searching the Web for Alpha

By: Christopher Malloy

Keywords: Internet and the Web; Investment; Decision Making; Web Services Industry

01 Jun 2003
News

Books

turn, moving ideas on new paths to market and perhaps even publishing research to enhance industry knowledge will provide new and important ways for companies to realize the value of their discoveries. — Laura Singleton (MBA ’88) Artful... View Details

Keywords: Deborah Blagg; Laura Singleton; Donald; Sull; Henry; Chesbrough; Rob; Austin; Leslie; Perlow; Publishing Industries (except Internet); Publishing Industries (except Internet)

01 Feb 2000
News

Executives Convene to Discuss Consumer-Driven Health Care

available to their workers. The conference's agenda alternated between small breakout sessions that brought together participants from different industry areas and large group discussions where all attendees could compare notes. The... View Details

Web

Doing Business with China 2035: Navigating Uncertainty - Course Catalog

many of the enterprises we study, in industries such as telecommunications, healthcare, consumer products, agribusiness, semiconductors, education, and automobiles. Course Overview This course prepares Harvard Business School students for... View Details

01 Sep 2014
News

Alumni Achievement Awards 2014

in Cambridge “I believe that after achieving financial success, most people want to have an impact on society. That’s what brings meaning and purpose to my life.” Having built and sold an Internet company in the 1990s, Chertavian launched... View Details

October 2006 (Revised February 2007)
Background Note

How Media Choices are Changing Online Advertising

By: Stephen P. Bradley and Nancy Bartlett

What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options. View Details

Keywords: Digital Marketing; News; Media; Emerging Markets; Internet and the Web; Perspective; Disruption; Journalism and News Industry

08 Mar 2013
News

The Accidental Innovator

where is the Internet taking Khan Academy? Via the Internet, today and even more so in the near future, we get a direct channel to the students of the world, which frankly is everybody regardless of age. Our goal is that with Khan Academy... View Details

May 2018 (Revised February 2019)
Case

The Powers That Be (Internet Edition): Google, Apple, Facebook, Amazon, and Microsoft

By: Jeffrey F. Rayport, Julia Kelley and Nathaniel Schwalb

As of early 2018, five U.S. technology companies—Google, Apple, Facebook, Amazon, and Microsoft—were among the largest companies in the world. Similarly, three Chinese technology firms—Baidu, Alibaba, and Tencent, or BAT—had emerged as global players due in part to the... View Details

Keywords: Internet and the Web; Business Ventures; Customers; Analytics and Data Science; Safety; Corporate Strategy; Competitive Strategy; Technology Industry

01 Mar 2004
News

Toy Story

kid-pleasing category of electronic toy. The LeapPad took the dusty, flash-card connotations out of the term “educational toy” and launched a new, highly successful product line of “smart toys.” LeapFrog did what no other new player in the toy View Details

Keywords: Susan Young; toys; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries

14 Apr 2003
Research & Ideas

Andy Grove on the Confident Leader

its trek through that? Grove: Our last-generation growth has been fueled by a fairly major structural transformation of the computing industry from mainframe, centralized computing to distributed computing, PCs. And that defined the... View Details

Keywords: by Walter Kiechel; Technology

01 Jun 2001
News

Q&A: Donna Dubinsky

the high-tech industry? Growth. I had learned as a banker [at Philadelphia National Bank] that most career opportunities are presented by areas that are growing quickly, and the personal computer industry fit that description. I was also... View Details

Keywords: Julia Hanna; PalmPilot; Apple; Telecommunications; Information

05 Aug 2014
News

A Diversified Portfolio

extensive strategic and financial experience included consulting at McKinsey, investment banking at Salomon Brothers, and leading business development at several Internet and media companies. The pair started investigating and found a lot... View Details

Keywords: Constantine von Hoffman

April 2005 (Revised February 2006)
Case

Monster Networking

By: Thomas R. Eisenmann and David Andrew Vivero

The management at Monster.com, the leading U.S. provider of online recruitment services, must decide how to proceed with Monster Networking (MN), a new business launched in late 2003. MN helps users identify other individuals who can offer career advice. Monster.com... View Details

Keywords: Digital Platforms; Internet and the Web; Social and Collaborative Networks; Recruitment; Service Industry; Service Industry; United States