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- All HBS Web (1,313)
- Faculty Publications (829)
- July 1997
- Case
Ford Motor Company: Maximizing the Business Value of Web Technologies
One of the largest companies in the world decides to aggressively deploy Web technology and must manage and support the new technology. A discussion of infrastructure renewal, application development, extranets, and content management is included. View Details
Keywords: Organizational Change and Adaptation; Value Creation; Information Technology; Infrastructure; Internet and the Web; Manufacturing Industry; Manufacturing Industry
Austin, Robert D., and Mark J. Cotteleer. "Ford Motor Company: Maximizing the Business Value of Web Technologies." Harvard Business School Case 198-006, July 1997.
- February 2015 (Revised September 2016)
- Teaching Note
Making stickK Stick: The Business of Behavioral Economics
By: Leslie K. John and Michael Norton
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health & Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States
John, Leslie K., and Michael Norton. "Making stickK Stick: The Business of Behavioral Economics." Harvard Business School Teaching Note 515-088, February 2015. (Revised September 2016.) (Email mking@hbs.edu for a courtesy copy.)
- 04 May 2017
- News
Going the Distance
developed a clutch system and mounted our lawnmower engine onto my 3-speed bike. My top speed was 53 mph!” he says. With an engineering degree earned at Brigham Young University, Frey worked in the defense industry during the 1980s. When... View Details
Keywords: Jill Radsken
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
industry entirely. Instead, the Miami native went home after graduation to join an upstart agency that seemed interested in doing things a little differently. At the time, Crispin Porter + Bogusky (CP+B) had a regional focus, with 55... View Details
- 2021
- Working Paper
The Value of Descriptive Analytics: Evidence from Online Retailers
By: Ron Berman and Ayelet Israeli
Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we find an... View Details
Keywords: Descriptive Analytics; Big Data; Synthetic Control; E-commerce; Online Retail; Difference-in-differences; Martech; Internet and the Web; Analytics and Data Science; Performance; Retail Industry
Berman, Ron, and Ayelet Israeli. "The Value of Descriptive Analytics: Evidence from Online Retailers." Harvard Business School Working Paper, No. 21-067, November 2020. (Revised December 2021. Accepted at Marketing Science.)
- September 2014
- Case
Google Inc. in 2014 (Abridged)
By: Benjamin Edelman and Thomas R. Eisenmann
Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next. View Details
Keywords: Search Engines; Google; Online Advertising; Internet and the Web; Network Effects; Business Model; Competition; Information Technology Industry; Information Technology Industry
Edelman, Benjamin, and Thomas R. Eisenmann. "Google Inc. in 2014 (Abridged)." Harvard Business School Case 915-005, September 2014.
- January 2017
- Supplement
Hello Alfred: Come Home Happy — Operating the Business Model Exercise
By: Joseph B. Fuller and Christopher Payton
On a mission to "automate the on-demand economy," Harvard Business School classmates Marcela Sapone and Jessica Beck launched Hello Alfred in 2013 to provide subscribers with an "Alfred" to complete various chores for a monthly fee. In early 2016, the company has built... View Details
- December 2011 (Revised March 2012)
- Case
Recorded Future: Searching the Web for Alpha
By: Christopher Malloy
Malloy, Christopher. "Recorded Future: Searching the Web for Alpha." Harvard Business School Case 212-057, December 2011. (Revised March 2012.)
- 01 Jun 2003
- News
Books
turn, moving ideas on new paths to market and perhaps even publishing research to enhance industry knowledge will provide new and important ways for companies to realize the value of their discoveries. — Laura Singleton (MBA ’88) Artful... View Details
- 01 Feb 2000
- News
Executives Convene to Discuss Consumer-Driven Health Care
available to their workers. The conference's agenda alternated between small breakout sessions that brought together participants from different industry areas and large group discussions where all attendees could compare notes. The... View Details
- Web
Doing Business with China 2035: Navigating Uncertainty - Course Catalog
many of the enterprises we study, in industries such as telecommunications, healthcare, consumer products, agribusiness, semiconductors, education, and automobiles. Course Overview This course prepares Harvard Business School students for... View Details
- 01 Sep 2014
- News
Alumni Achievement Awards 2014
in Cambridge “I believe that after achieving financial success, most people want to have an impact on society. That’s what brings meaning and purpose to my life.” Having built and sold an Internet company in the 1990s, Chertavian launched... View Details
- October 2006 (Revised February 2007)
- Background Note
How Media Choices are Changing Online Advertising
By: Stephen P. Bradley and Nancy Bartlett
What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options. View Details
Keywords: Digital Marketing; News; Media; Emerging Markets; Internet and the Web; Perspective; Disruption; Journalism and News Industry
Bradley, Stephen P., and Nancy Bartlett. "How Media Choices are Changing Online Advertising." Harvard Business School Background Note 707-458, October 2006. (Revised February 2007.)
- 08 Mar 2013
- News
The Accidental Innovator
where is the Internet taking Khan Academy? Via the Internet, today and even more so in the near future, we get a direct channel to the students of the world, which frankly is everybody regardless of age. Our goal is that with Khan Academy... View Details
- May 2018 (Revised February 2019)
- Case
The Powers That Be (Internet Edition): Google, Apple, Facebook, Amazon, and Microsoft
By: Jeffrey F. Rayport, Julia Kelley and Nathaniel Schwalb
As of early 2018, five U.S. technology companies—Google, Apple, Facebook, Amazon, and Microsoft—were among the largest companies in the world. Similarly, three Chinese technology firms—Baidu, Alibaba, and Tencent, or BAT—had emerged as global players due in part to the... View Details
Keywords: Internet and the Web; Business Ventures; Customers; Analytics and Data Science; Safety; Corporate Strategy; Competitive Strategy; Technology Industry
Rayport, Jeffrey F., Julia Kelley, and Nathaniel Schwalb. "The Powers That Be (Internet Edition): Google, Apple, Facebook, Amazon, and Microsoft." Harvard Business School Case 818-111, May 2018. (Revised February 2019.)
- 01 Mar 2004
- News
Toy Story
kid-pleasing category of electronic toy. The LeapPad took the dusty, flash-card connotations out of the term “educational toy” and launched a new, highly successful product line of “smart toys.” LeapFrog did what no other new player in the toy View Details
- 14 Apr 2003
- Research & Ideas
Andy Grove on the Confident Leader
its trek through that? Grove: Our last-generation growth has been fueled by a fairly major structural transformation of the computing industry from mainframe, centralized computing to distributed computing, PCs. And that defined the... View Details
- 01 Jun 2001
- News
Q&A: Donna Dubinsky
the high-tech industry? Growth. I had learned as a banker [at Philadelphia National Bank] that most career opportunities are presented by areas that are growing quickly, and the personal computer industry fit that description. I was also... View Details
- 05 Aug 2014
- News
A Diversified Portfolio
extensive strategic and financial experience included consulting at McKinsey, investment banking at Salomon Brothers, and leading business development at several Internet and media companies. The pair started investigating and found a lot... View Details
Keywords: Constantine von Hoffman
- April 2005 (Revised February 2006)
- Case
Monster Networking
By: Thomas R. Eisenmann and David Andrew Vivero
The management at Monster.com, the leading U.S. provider of online recruitment services, must decide how to proceed with Monster Networking (MN), a new business launched in late 2003. MN helps users identify other individuals who can offer career advice. Monster.com... View Details
Keywords: Digital Platforms; Internet and the Web; Social and Collaborative Networks; Recruitment; Service Industry; Service Industry; United States
Eisenmann, Thomas R., and David Andrew Vivero. "Monster Networking." Harvard Business School Case 805-145, April 2005. (Revised February 2006.)