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December 2018 (Revised March 2019)
Case

iyzico: Fundraising in Emerging Markets (A)

By: Marco Di Maggio and Gamze Yucaoglu

The case opens in 2016 as Barbaros Ozbugutu, co-founder and CEO of the Istanbul-based payment technology start-up iyzico, contemplates the offers the company received for its Series C round. The case then describes iyzico’s origins and provides a detailed overview of... View Details

Keywords: Iyzico; Fundraising; Business Startups; Venture Capital; Emerging Markets; Private Sector; For-Profit Firms; Management; Information Technology; Growth Management; Corporate Entrepreneurship; Negotiation Offer; Decision Making; Turkey

August 2020
Case

Zoom Video Communications: Eric Yuan's Leadership During COVID-19

By: Scott Duke Kominers, Christopher Stanton, Andy Wu and George Gonzalez

In the first half of 2020, worldwide lockdowns caused by the COVID-19 pandemic brought explosive growth to the Zoom Video Communications platform, as people replaced in-person work and social events with videoconferencing. Months into the pandemic, CEO Eric Yuan... View Details

Keywords: Transformation; Communication Technology; Customer Value and Value Chain; Values and Beliefs; Technological Innovation; Leadership; Crisis Management; Organizational Culture; Working Conditions; Strategy; Information Technology; Applications and Software; Technology Adoption; Health Pandemics; Technology Industry; United States; California

Jan 30 2013
Testimonial

Why OPM?

January 1999 (Revised March 2000)
Case

ZEFER: November 1998

By: Paul A. Gompers

ZEFER, a young Internet professional service firm, is considering its expansion options. Organic growth versus growth by acquisition is a central theme. The firm's financing strategy will be determined by its business strategy. View Details

Keywords: Acquisition; Financial Strategy; Service Operations; Business Strategy; Expansion; Internet; Service Industry

2012
Discussion Paper

Labor Productivity and Quality Change in Singapore: Achievements in 1974-2011 and Prospects for the Next Two Decades

By: Koji Nomura and Tomomichi Amano

Labor productivity growth in Singapore that has grown at a rate of over 3.0 percent per year since 1970s considerably slowed down to 0.5 percent on average per annum in the latter half of the 2000s. The purpose of this paper is to ask, first, to what extent Singapore’s... View Details

Keywords: Labor; Performance Productivity; Quality; Economic Growth; Singapore

May 2009 (Revised January 2011)
Case

HubSpot: Inbound Marketing and Web 2.0

By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod

This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details

Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web

December 1989 (Revised December 1996)
Case

Manufactured Homes, Inc.

By: Krishna G. Palepu

Focuses on analyzing the growth potential of the company using the company's financial statements. View Details

Keywords: Accounting; Financial Statements; Growth and Development

August 2006 (Revised February 2021)
Case

Anthem, Inc.

By: Regina E. Herzlinger

Describes the U.S. Health Care industry and WellPoint's background, market growth strategies, and potential as an investment option. View Details

Keywords: Investment; Growth and Development Strategy; Health; Industry Structures; Organizational Design; Health Industry; United States

Ranjay Gulati

Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor of Business Administration and the former Unit Head of the Organizational Behavior Unit at Harvard Business School. His pathbreaking research, which focuses on unlocking organizational and unleashing... View Details

Keywords: biotechnology; computer; financial services; industrial goods; information technology industry; pharmaceuticals; professional services; retailing

Apr 12 2017
Testimonial

Looking Critically at Yourself and Your Business

August 2019 (Revised April 2020)
Case

Transforming Hindustan Unilever

By: Krishna G. Palepu and Rachna Tahilyani

In October 2013, when Sanjiv Mehta had taken over the reins of Unilever’s business in India and the larger South Asia region, Hindustan Unilever (HUL) had been going through a difficult time. Caught in the midst of a weakening economy, falling consumer spending, and... View Details

Keywords: Change Management; Transformation; Leading Change; Performance Improvement; Consumer Products Industry; India

June 2015 (Revised July 2016)
Case

Gilbert Lumber Company

By: Steven Rogers and Kenneth Cooper

The Gilbert Lumber Co. is faced with a need for increased bank financing due to its rapid sales growth and low profitability. Students must determine the reasons for the rising bank borrowing, estimate the amount of borrowing needed, and assess the attractiveness of... View Details

Keywords: Commercial Banking; Financial Crisis; Borrowing and Debt; Financial Strategy; Financing and Loans; Capital Structure; Forecasting and Prediction

July 2023
Supplement

Schuberg Philis: From Success to Significance (B)

By: Thomas J. DeLong and Daniela Beyersdorfer

Three years into their “Ambition” growth plan, in 2022, the management team of Dutch professional service firm Schuberg Philis is taking stock. The global COVID-19 pandemic and other headwinds required adjustments to their growth targets, but they believe that their... View Details

Keywords: Management Succession; Growth Management; Change Management; Transformation; Mission and Purpose; Leadership; Leading Change; Information Technology Industry; Consulting Industry; Europe; Netherlands

August 2010 (Revised October 2010)
Case

Patagonia

By: Ramon Casadesus-Masanell, Hyunjin Kim and Forest L. Reinhardt

Patagonia was deeply committed to the environment. This commitment, at times, conflicted with the company's goal to create the most innovative products in its industry. Patagonia's founder and executives welcomed imitation of both its environmental commitment and its... View Details

Keywords: Business History; Environmental Sustainability; Business Model; Business Strategy; Expansion; Consumer Products Industry

January 2025
Supplement

Go Mobile: Aligning District Managers and Store Teams (B)

By: Tatiana Sandino and Samuel Grad

In January 2025, Modi reflects on the past decade of Go Mobile and looks ahead to new growth strategies. View Details

Keywords: Employee Relationship Management; Mobile and Wireless Technology; Growth Management; Organizational Design; Organizational Structure; Salesforce Management; Motivation and Incentives; Management Practices and Processes; Growth and Development Strategy; Telecommunications Industry; India

February 2001 (Revised September 2005)
Case

Howard Schultz and Starbucks Coffee Company

By: Nancy F. Koehn

Investigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments... View Details

Keywords: Entrepreneurship; Groups and Teams; Brands and Branding; Growth Management; Employee Relationship Management; Consumer Behavior; Organizational Design; Leadership Style; Customer Relationship Management; Competitive Advantage; Vertical Integration; Food and Beverage Industry

February 2005 (Revised August 2008)
Case

Arcelik Home Appliances: International Expansion Strategy

The Turkish home appliances firm Arcelik is revisiting its growth strategy. Options for growth include continuing to promote currently owned brands in international markets, acquiring new brands, expanding OEM or private-label contracts, and/or diversifying into other... View Details

Keywords: Global Strategy; Growth and Development Strategy; Diversification; Expansion; Consumer Products Industry; Turkey

February 1993 (Revised June 2011)
Case

David Fletcher

By: Linda A. Hill and Melinda B. Conrad

David Fletcher, manager of the Emerging Growth Fund at a New York investment management firm, decides to assemble a team of analysts to which he can delegate part of his workload. The case explores the challenges of being a producing manager and Fletcher's efforts to... View Details

Keywords: Problems and Challenges; Groups and Teams; Management Teams; Investment Funds; Management Style; Selection and Staffing; Financial Services Industry; New York (city, NY)

February 1997 (Revised May 1998)
Case

Tire City, Inc.

By: W. Carl Kester

A small, rapidly growing retail distributor of automotive tires must present a set of forecasted financial statements to a bank in order to obtain a five-year loan. Expected growth rates given in the case and historical financial ratios derived from recent financial... View Details

Keywords: Financial Statements; Forecasting and Prediction; Financing and Loans; Price; Supply Chain; Distribution Industry; Retail Industry

February 1992 (Revised September 2019)
Case

The House of Tata

By: James E. Austin and Ashish Nanda

The case traces the evolution of the Tata group, one of the largest and highly respected Indian business houses, from its 19th century founding and early growth in diverse industries, to its response to changes in government regulation in independent India, up to its... View Details

Keywords: Indian Economy; International Business; Government And Business; Government Regulation; Synergy; Conglomerates; Business Conglomerates; Developing Countries and Economies; Business and Government Relations; Business History; Steel Industry; Electronics Industry; Chemical Industry; Insurance Industry; Air Transportation Industry; India

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