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  • All HBS Web  (2,273)
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    • Research  (1,391)
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  • March 2016 (Revised May 2018)
  • Case

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth
On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales. These results were in marked contrast... View Details
Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Information Technology; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Internet and the Web; Mobile and Wireless Technology; Resource Allocation; Computer Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Retail Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul
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Wells, John R., and Gabriel Ellsworth. "Reinventing Best Buy." Harvard Business School Case 716-455, March 2016. (Revised May 2018.)
  • 20 Dec 2016
  • First Look

December 20, 2016

forthcoming Research in Organizational Behavior The Dynamic Componential Model of Creativity and Innovation in Organizations: Making Progress, Making Meaning By: Amabile, Teresa M., and Michael G. Pratt Abstract—Leveraging insights gained... View Details
Keywords: Carmen Nobel
  • Web

Our Curriculum - Business History

increasingly industrial, urban, and technologically advanced. The course covers changes in the strategy and structure of institutions, especially corporations, and shifts in the nature of competition between businesses. The development of... View Details
  • Web

Online Leadership Principles Course | HBS Online

reports to rate you on dimensions of emotional and social intelligence. 7-9 hrs Module 1 Taking Charge Appreciate how a leader’s self-perception and mindset must change to bring out the best in others and the importance of emotional... View Details
  • January 2019 (Revised February 2024)
  • Teaching Note

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
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Israeli, Ayelet. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Teaching Note 519-056, January 2019. (Revised February 2024.)
  • Web

General Management Curriculum - Faculty & Research

Entrepreneurial Management) Michael S. Kaufman , Andy Pforzheimer Spring 2026 Q3Q4 3.0 Changing the World: Life Choices of Influential Leaders (also listed under Accounting & Management) Robert Simons Fall 2025 Q1Q2 3.0 Corporate... View Details
  • 24 Oct 2011
  • Research & Ideas

The Yelp Factor: Are Consumer Reviews Good for Business?

displayed to consumers. By applying a regression discontinuity analysis, Luca could study how revenues jumped when star thresholds were crossed and compare these with the more steady changes over time. The result: Luca could directly... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 17 Jul 2023
  • Blog Post

Sustainability Career Advice from the Career & Professional Development Office

about energy storage or carbon dioxide removal? Or perhaps the circular economy or changing consumer behavior is better aligned with your interests. Get to know the space, get to know yourself, and enjoy the... View Details
  • 14 Jul 2014
  • Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

products. Often, she saw a big disconnect between what people said they did and what they actually did. In focus groups, for example, women would say they changed their razor blades regularly. Only when researchers visited consumers in... View Details
Keywords: by Michael Blanding
  • 27 Nov 2006
  • Research & Ideas

Manly Men, Oil Platforms, and Breaking Stereotypes

dangerous, and male-dominated—because these settings have undergone radical operational and cultural changes designed to increase safety and effectiveness. In the particular company we studied, these changes... View Details
Keywords: by Sarah Jane Gilbert; Energy; Utilities
  • 07 Jul 2003
  • Research & Ideas

4+2 = Sustained Business Success

The dot-com boom of the 1990s had changed the rules of business forever, it seemed; all you needed was a sexy IPO, cold nerve, and the magic carpet of momentum trading. But even as entrepreneurs and venture capitalists were dismissing... View Details
Keywords: by Nitin Nohria, William Joyce & Bruce Roberson
  • 25 Apr 2024
  • News

Origin Stories

of numerous organizations including One Mind, a nonprofit focused on catalyzing change in how mental health is treated and perceived, and 10 Million Names, a collaborative project dedicated to recovering the names of the estimated 10... View Details
  • July 2015
  • Article

BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment

By: Uma R. Karmarkar and Bryan Bollinger
As concerns about pollution and climate change have become more central in public discourse, shopping with reusable grocery bags has been strongly promoted as environmentally and socially conscious. In parallel, firms have joined policy makers in using a variety of... View Details
Keywords: Grocery Shopping; Reusable Bags; Licensing; Priming; Goals; Hedonic; Marketing Strategy; Consumer Behavior; Environmental Sustainability; Retail Industry
Citation
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Related
Karmarkar, Uma R., and Bryan Bollinger. "BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment." Journal of Marketing 79, no. 4 (July 2015): 1–15.
  • 17 Feb 2022
  • Book

When Employees Feel a Sense of Purpose, Companies Succeed

of subduing individuality and ensuring conformity. Culture offers an inexpensive and informal way of regulating behavior that is all the more effective because it occurs inside the minds of employees and relies on peer pressure as a... View Details
Keywords: by Ranjay Gulati
  • 06 Jan 2014
  • Research & Ideas

Technology Re-Emergence: Creating New Value for Old Innovations

Behavior unit at Harvard Business School. "Successful companies may be able to reposition a 'dying' technology by redefining its identity and value for the customer." Raffaelli details his research in the paper Technology... View Details
Keywords: by Carmen Nobel; Apparel & Accessories; Technology; Consumer Products
  • 08 Oct 2008
  • Research & Ideas

Book Excerpt: A Sense of Urgency

strongly connected to real business problems, they may suspect sabotage or lunacy, both of which can create anger and not a steely determination to act fast and win. The crisis-creating strategy not only fails but makes matters worse. Because his managers and employees... View Details
Keywords: by John P. Kotter
  • 06 Jan 2016
  • What Do You Think?

Why Do Leaders Get Their Timing Wrong?

Summing Up Is Good Timing in Management Primarily a Function of Strategy or Culture? Timing in executing change is an important responsibility of leadership. Responses to this month’s column suggest that if timing is the result of one... View Details
Keywords: by James Heskett; Auto; Fashion
  • 29 Aug 2022
  • Op-Ed

Income Inequality Is Rising. Are We Even Measuring It Correctly?

understanding of how we measure inequality, we can both uncover its impact and intervene to more effectively correct it. One size doesn’t fit all In the plainest terms, inequality refers to the degree to which some have more than others. To help compare different... View Details
Keywords: by Jon M. Jachimowicz, Kristin Blesch, and Oliver P. Hauser
  • 13 Nov 2013
  • Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

change the identity meanings associated with their brands in general, especially for a brand that has a long history of narrative and storytelling and suddenly wants to shift that narrative in a way that may not be comfortable to current... View Details
Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto
  • 12 Nov 2013
  • First Look

First Look: November 12

observers. We identify boundary conditions and demonstrate that the positive inferences disappear when the observer is unfamiliar with the environment, when the nonconforming behavior is depicted as unintentional, and in the absence of... View Details
Keywords: Sean Silverthorne
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