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  • 1985
  • Article

The Impact of Organizational Culture on the Adoption of Industrial Innovations

By: Joseph Cherian and Rohit Deshpandé
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  • December 1984
  • Teaching Note

New Technology and Job Design in a Phone Company (A) and (B), Teaching Note

By: Michael Beer
Keywords: Technology Adoption; Job Design and Levels; Telecommunications Industry
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  • January 1984
  • Article

A Simulation Analysis of Alternative Pricing Strategies for Dynamic Environments

By: Robert J. Dolan
Researchers of the strategic implications of the well-known demand (e.g., adoption and diffusion) and supply (e.g., experience effects) dynamics have typically sought analytical solutions. Their success in this has been achieved partly by limiting the richness of the... View Details
Keywords: Demand and Consumers; Price; Mathematical Methods; Supply and Industry
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  • September 1981 (Revised August 1987)
  • Case

CIBA-GEIGY Agricultural Division

By: Benson P. Shapiro and Roy H. Schoeman
In 1979 Leo Bontempo, marketing vice president of Ciba-Geigy Agricultural Division was deciding whether to purchase an $840,000 program for TeleSession. This was a marketing service designed to accelerate the adoption of new products among large innovative growers by... View Details
Keywords: Marketing Strategy; Innovation Strategy; Communication; Agriculture and Agribusiness Industry
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  • 1981
  • Chapter

Diffusion of Energy Conservation Technologies

By: D. A. Leonard
Keywords: Technology Adoption; Energy Conservation; Energy Industry
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  • 1981
  • Chapter

The Diffusion of Residential Solar Equipment in California

By: D. A. Leonard
Keywords: Technology Adoption; Renewable Energy; Energy Industry; California
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  • Forthcoming
  • Article

Achieving Epilepsy Care for All: Ecosystem-Based Transformation

By: Susanna Gallani, Bernice Martin Lee and Lidia M. V. R. Moura
Epilepsy exemplifies many of the systemic challenges of modern health care— fragmented care delivery, inequitable access, financial strain, and so on. The current “system of systems” (SoS) structure of U.S. health care fosters siloed operations among its member systems... View Details
Keywords: Healthcare Delivery; Epilepsy; Seizures; Health Care and Treatment; Health Disorders; Equality and Inequality; Framework; Service Delivery
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  • Research Summary

Adoption of Machine Learning Models in Real World Decision Making

By: Himabindu Lakkaraju
The goal of this research is to assess the impact of deploying machine learning models in real world decision making in domains such as health care. View Details
  • Forthcoming
  • Article

Antitrust Platform Regulation and Entrepreneurship: Evidence from China

By: Ke Rong, D. Daniel Sokol, Di Zhou and Feng Zhu
Many jurisdictions have launched antitrust enforcement and brought in regulation of large tech platforms. The swift and strict implementation of China’s Anti-Monopoly Guidelines for the Platform Economy (Platform Guidelines) provides a quasi-natural experiment... View Details
Keywords: Platform; Antitrust; Regulation; Entrepreneurship; Venture Capital; Governing Rules, Regulations, and Reforms; Competition; Market Entry and Exit; Supply and Industry; China
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  • Forthcoming
  • Book

Blockchain Forensics and Crypto-Related Cybercrimes

By: Lin William Cong, Kim Grauer, Daniel Rabetti and Henry Updegrave
This handbook provides an overview of various criminal activities related to cryptocurrencies, including investment scams, Ponzi schemes, rug pulls, ransomware attacks, money laundering, and darknet markets. We discuss the need for user protection and education,... View Details
Keywords: Cyberattacks; Blockchain; Network; Cryptocurrency; Crime and Corruption; Cybersecurity; Governing Rules, Regulations, and Reforms; Law Enforcement; Technology Adoption
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  • Research Summary

Consumer Decision Making and Behavioral Research

By: John T. Gourville

John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details

  • Research Summary

Corporate Governance

By: Charles C.Y. Wang

The characteristics and structure of boards of directors have important implications for firm performance. Professor Wang has found that firms with well-connected boards whose members have strong network connections provide economic benefits that are not immediately... View Details

  • Research Summary

Current Research

By: Leslie K. John

Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.

Professor John’s work has been published in leading... View Details

  • Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

  • Research Summary

Dynamics of Network Formation

By: Ranjay Gulati
An ongoing research project with my doctoral students extends my previous line of inquiry by examining some of the evolutionary dynamics of small-world networks. Diverging from recent research that has analyzed static small worlds, we have adopted a dynamic view of the... View Details
  • Research Summary

Executive Compensation

By: Tatiana Sandino

Professor Sandino’s other stream of research examines players that influence the design of an executive’s compensation. She has examined the role shareholder activists can play in influencing CEO pay and found that a compensation-related shareholder proposal could... View Details

  • Forthcoming
  • Article

From Bupkis to Sechel in Health Care

By: Regina E. Herzlinger and Richard Boxer
Fifty years ago, famed economist Milton Friedman declared that “The social responsibility of business is to increase its profits.” This free market manifesto was adopted by the healthcare industry as well. But transactional has evolved into transformational with the... View Details
Keywords: Corporate Accountability; Customer Focus and Relationships; Corporate Social Responsibility and Impact; Health Industry
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  • Forthcoming
  • Book

How to Be Bold: The Surprising Science of Everyday Courage

By: Ranjay Gulati
What leads people to speak truth to power, share bold new ideas, or put their lives on the line? Most of us chalk it up to personality, presuming that our heroes are naturally fearless. But what if courage isn’t simply a matter of personality? What if it’s something... View Details
Keywords: Personal Characteristics; Personal Development and Career
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  • Research Summary

Managing Marketspace Service Interfaces

By: Jeffrey F. Rayport

Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details

  • Research Summary

Managing sustainability in supply chains

By: Michael W. Toffel
I am examining codes of conduct, management process standards, and government voluntary programs that address environmental and labor issues, seeking to understand what enables some of these programs to actually deliver on their promise of distinguishing organizations... View Details
Keywords: Environment; Environmental Performance; Environmental Regulation; Environmental Strategy; Regulation; Supply Chain; Supply Chain Management; Manufacturing Industry; Auto Industry; Service Industry; Construction Industry; United States; California

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