Publications

February 2010 (Revised March 2012)
Case

Harvard Business School Executive Education: Balancing Online and Offline Marketing

By: John A. Deighton and Leora Kornfeld

How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details

Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry

July 2008 (Revised December 2011)
Supplement

ghSMART(-er) & Co., 2008: Pioneering in Professional Services

By: Noam T. Wasserman and Ashraf Haque

Geoff Smart, founder and CEO of ghSMART & Co., wanted to build ghSMART into the #1 management-assessment firm for CEOs and investors. However, he had just received two pieces of very bad news: the demise of an existing project and the loss of a $1 million engagement he... View Details

Keywords: Business Ventures; Managerial Roles; Organizational Structure; Problems and Challenges; Loss; Motivation and Incentives; Service Industry

January–February 2015
Article

Heroic Villains: Are Foreign Investors Problems or Solutions in the Ebola Crisis?

By: Debora L. Spar

For months, the news out of West Africa has been unrelentingly grim. As of early December, the devastating Ebola epidemic had infected a reported 17,942 people and killed 6,388, according to the World Health Organization (WHO); the actual toll, which would also account... View Details

Keywords: Ebola; Multinational Corporation; Epidemics; Foreign Investment; Extractive Industries; Multinational Firms and Management; Health Pandemics; Developing Countries and Economies; Government and Politics; Africa

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24 Mar 2015
First Look

First Look: March 24

keep its product pipeline on the cutting edge. The company also worked to integrate vertically-to own or control every viable piece of the supply chain-in an effort to manage the flower and produce... View Details

Keywords: Sean Silverthorne

17 May 2010
Research & Ideas

What Brazil Teaches About Investor Protection

of votes a single shareholder could have to restrictions on the number of family members who could act as directors simultaneously," Musacchio says. We interviewed Musacchio about the research findings that underpin his new book,... View Details

Keywords: by Sean Silverthorne; Banking; Financial Services

01 Dec 1997
News

Multimedia Martha: Sharon Patrick Cooks Up A Winner

really great for brand building, because we all think brand. We don't think piece, we think whole. MSLO has $130 million in revenues, a daily television show, a magazine with 2.3 million subscribers, and a new presence on the Web. What is... View Details

March 2003 (Revised September 2004)
Case

Worker Rights and Global Trade: The U.S.-Cambodia Bilateral Textile Trade Agreement

Examines the political and economic dimensions of the campaign to improve workers' rights around the world through the inclusion of labor standards in international trade agreements. The U.S.-Cambodia Textile Trade Agreement was the first agreement of its kind to link... View Details

Keywords: Trade; Agreements and Arrangements; Rights; Working Conditions; Globalization; Consumer Products Industry; Cambodia; United States

09 Oct 2015
Blog Post

Students, Alumni, and Colleagues Gather to Discuss Leadership in the Energy Industry

global market share and geopolitical relevance. This volatility in oil prices comes at the same time that the world is shifting from a dependence on fossil fuels to cleaner, more sustainable alternatives through regulations, new... View Details

June 2003
Case

In-N-Out Burger

By: Youngme E. Moon, Lucy Cummings, Sonali Sampat, Sam Thakarar and Kerry Herman

In-N-Out Burger is a fast-food chain with 171 company-owned locations in three states--California, Nevada, and Arizona. It has an extremely hardcore customer base and the company appears to be in good financial health. The primary issue in this case concerns expansion:... View Details

Keywords: Customer Relationship Management; Profit; Leadership Development; Brands and Branding; Product Marketing; Distribution; Expansion; Food and Beverage Industry; Arizona; California; Nevada

Web

Participating Institutions - Institute For Strategy And Competitiveness

HBS ISC Resources Resources Video Courses Data Events & Presentations Frameworks News Publications Courses Participating Institutions Participating Institutions Legend New MOC Affiliate Universities in... View Details

24 Apr 2012
First Look

First Look: April 24

offering. Explains how the research objectives of entrepreneurs might differ from those relevant to managers evaluating product or service offerings to established markets. For each of several research... View Details

Keywords: Carmen Nobel

04 Aug 2009
First Look

First Look: August 4

aggressively managing their own tax liabilities and those of their portfolio firms. We investigate the latter assertion based on a sample of private firms for which there is financial statement data available. We first document that firms... View Details

Keywords: Martha Lagace

2007
Chapter

Postcards from the Edge: A Review of the Business and Environment Literature

By: Andrew A. King and Luca Berchicci

Environmental issues, while of growing interest, have been outside the main focus of business scholarship. This position on the periphery may have been a good thing. It allowed scholars of business and the environment to consider unusual theories and evaluate... View Details

Keywords: Corporate Governance; Governing Rules, Regulations, and Reforms; Research; Environmental Sustainability; Competitive Advantage

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01 Jan 2013
News

Thai Lee, MBA 1985

grown into a top-ranked provider of IT products and services. With an industry-high of 99 percent in customer retention, SHI is one of the largest privately held firms in its field. The company employs more than 2,300 people at its... View Details

Keywords: Susan Young

July 2010 (Revised August 2021)
Supplement

Vereinigung Hamburger Schiffsmakler und Schiffsagenten e.V. (VHSS): Valuing Ships (CW)

By: Benjamin C. Esty and Albert W. Sheen

After booming for more than five years, the global shipping (maritime) industry experienced a dramatic crash in late 2008 as the global financial system froze and the global economy slid into recession. Ship charter rates (revenue) fell by as much as 90% causing prices... View Details

Keywords: Fair Value Accounting; Economic Slowdown and Stagnation; Capital Markets; Cash Flow; Financial Liquidity; Banks and Banking; Price; Price Bubble; Contracts; Crisis Management; Market Transactions; Valuation; Shipping Industry