Publications

February 2004
Case

The Making of Verizon

By: Rosabeth M. Kanter, Douglas A Raymond and Ryan Raffaelli

Through a series of mergers, Ivan Seidenberg, Verizon chairman and CEO, successfully shared the co-CEO title twice while building the largest telecom company in the United States. The strong and complementary cultures of the companies that Seidenberg and a key group of... View Details

Keywords: Mergers and Acquisitions; Change Management; Transition; Leading Change; Organizational Culture; Risk Management; Telecommunications Industry; United States

Web

Finding Job Opportunities - Alumni

away from your next executive role. Researching Your Options Baker Library Services The Baker Library team partners with alumni throughout their learning journey. We strive to provide comprehensive services View Details

October 2014 (Revised December 2016)
Case

NBCUniversal

By: Anita Elberse

In September 2014, Stephen Burke, chief executive officer at media and entertainment company NBCUniversal, has to decide between possible priorities for the company's 'Project Symphony,' guaranteeing the winners a high level of visibility and support across the media... View Details

Keywords: Business Conglomerates; Film Entertainment; Product Marketing; Entertainment and Recreation Industry; Entertainment and Recreation Industry

July 2003 (Revised October 2018)
Case

Starbucks: Delivering Customer Service

By: Youngme Moon and John Quelch

Starbucks, the dominant specialty-coffee brand in North America, must respond to recent market research indicating that the company is not meeting customer expectations in terms of service. To increase customer satisfaction, the company is debating a plan that would... View Details

Keywords: Customer Focus and Relationships; Customer Satisfaction; Profit; Recruitment; Marketing Strategy; Service Operations; Performance Improvement; Planning; Food and Beverage Industry

Web

Podcast - Business & Environment

technology, and sustainability. In this conversation, Joel will share insights into his journey, the business strategy of a niche climate-focused digital media and event... View Details

16 Nov 2010
Lessons from the Classroom

Data.gov: Matching Government Data with Rapid Innovation

and other top executives representing fields as diverse as telecommunications, financial services, and pharmaceuticals, as well as government entities in the US View Details

Keywords: by Martha Lagace; Technology

April 2017
Case

China Hospitals Inc.: The Growth of Private Hospitals in China

By: Kevin Schulman, Xiao Yu and Ariel Hwang

This case examines the privatization of hospitals in China. China Hospitals, Inc. has become the largest for-profit hospital company in China, purchasing government owned hospitals in Tier 2 cities. The case profiles CEO Frank Hu. To build his company, he has to... View Details

Keywords: Privatization; For-Profit Firms; Growth and Development Strategy; Business Model; Health Industry; China

07 Jul 2019
HBS Case

Walmart's Workforce of the Future

detailing the scope of Walmart’s operations and current strategies in the case “Walmart’s Workforce of the Future.” Published in April, it offers an overview of the considerable investments the retail giant... View Details

Keywords: by Julia Hanna; Retail

05 Jul 2006
Working Paper Summaries

The Power of Stars: Do Stars Drive Success in Creative Industries?

Keywords: by Anita Elberse; Entertainment & Recreation; Motion Pictures & Video; Financial Services

March 2024
Supplement

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Peter Fader, Bruce G.S. Hardie and Michael Ross

This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details

Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Retail Industry; United States

October 2022
Case

Beam Dental (A)

By: Rembrand Koning and Alicia Dadlani

In May 2014, Alex Frommeyer, cofounder and CEO of Kentucky-based Beam Dental, a seed-stage startup that developed connected toothbrushes that tracked brushing habits, needed to decide which strategy to pitch to a venture capital firm. The first pitch deck played to the... View Details

Keywords: Business Startups; Business Strategy; Entrepreneurship; Financing and Loans; Presentations; Product Development; Insurance Industry; United States; Kentucky; Ohio

12 Oct 2016
News

Undermining Value-Based Purchasing — Lessons from the Pharmaceutical Industry

22 Mar 2024
Research & Ideas

Open Source Software: The $9 Trillion Resource Companies Take for Granted

figure. Without open source software and their ubiquitous code-creation networks, firms would pay an estimated 3.5 times more to build the software and platforms that run their businesses, or roughly $8.8... View Details

Keywords: by Rachel Layne; Computer; Information Technology; Technology

10 Sep 2013
News

Ferguson’s Formula

September 2020 (Revised July 2022)
Exercise

Artea (B): Including Customer-Level Demographic Data

By: Eva Ascarza and Ayelet Israeli

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Demographics; Prejudice and Bias; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

19 Jul 2021
News

Opinion: ESG Funds Are Lagging the S&P 500 — Why That’s Good News If You Own Them

June 2001 (Revised July 2001)
Case

Boston Lyric Opera

By: Robert S. Kaplan and Dennis Campbell

The Boston Lyric Opera was the fastest growing opera company in North America during the 1990s. Having successfully completed a move to a larger facility in 1999, the board and general director recognize the need to develop a formal strategic planning and governance... View Details

Keywords: Balanced Scorecard; Strategic Planning; Arts; Growth and Development Strategy; Governing and Advisory Boards; Fine Arts Industry; Massachusetts