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  • October 2009
  • Case

Low-k Dielectrics at IBM

By: Willy C. Shih and Giovanni Carraro
Innovations at the frontiers of technology carry enormous risk of making wrong choices. This case examines a decision made by IBM in its semiconductor process technology strategy: a material to use as a dielectric insulator in its leading edge silicon chip technology.... View Details
Keywords: Competency and Skills; Decision Choices and Conditions; Technological Innovation; Product Development; Science; Creativity; Semiconductor Industry; United States
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  • May 1996 (Revised May 1997)
  • Case

Colliers International Property Consultants, Inc.: Managing a Virtual Organization

By: Lynda M. Applegate and Carin-Isabel Knoop
In less than 20 years, the real estate firm Colliers International expanded into a federation of 180 offices with close to 4,500 professionals in over 30 countries. Because Colliers expanded by signing up existing firms strong in their local markets, its leaders had to... View Details
Keywords: Demand and Consumers; Globalized Firms and Management; Management Practices and Processes; Service Operations; Information Technology; Organizational Structure; Mergers and Acquisitions; Business Strategy; Budgets and Budgeting; Real Estate Industry
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  • 04 Jan 2022
  • Research & Ideas

Scrap the Big New Year's Resolutions. Make 6 Simple Changes Instead.

been forced to accept uncertainty during the pandemic, Takeuchi and Ikujiro Nonaka, coauthors of the 2019 book The Wise Company, recently developed “six practices to make a better future” to help leaders focus on the most important... View Details
Keywords: by Kristen Senz
  • June 2019 (Revised May 2022)
  • Case

Roger Federer's TEAM8: Launching the Laver Cup

By: Anita Elberse
Roger Federer, widely regarded as the best tennis player in the history of the sport, walked onto the court to thunderous applause during in the second edition of the Laver Cup in September 2018. Named after tennis legend Rod Laver, the Cup pitted many of the greatest... View Details
Keywords: Superstars; Tennis; Tournaments; Entrepreneurship; Sports; Competitive Strategy; Value Creation; Sports Industry
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    Walter A. Friedman

    Walter A. Friedman is Director of the Business History Initiative and Lecturer.  He edits Business History Review with Geoff Jones. He specializes in business, labor, and economic history. He is author of Fortune Tellers: The Story of America's First... View Details

    Keywords: advertising; automobiles; automotive; electrical equipment; electronics; information technology industry; marketing industry; railroad; retailing; soft drink
    • 14 May 2014
    • Working Paper Summaries

    Morality Rebooted: Exploring Simple Fixes to Our Moral Bugs

    Keywords: by Ting Zhang, Francesca Gino & Max H. Bazerman
    • May 2016 (Revised January 2018)
    • Case

    Airbnb, Etsy, Uber: Acquiring the First Thousand Customers

    By: Thales S. Teixeira and Morgan Brown
    By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details
    Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-sided Market; Internet and the Web; Marketing Strategy; Digital Platforms; Digital Marketing; Business Startups; Transportation Industry; Accommodations Industry
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    • Web

    Research - Managing the Future of Work

    Hidden Workers: Untapped Talent By: Joseph B. Fuller, Manjari Raman, Eva Sage-Gavin, & Kristen Hines Building From the Bottom Up By: Joseph B. Fuller & Manjari Raman NOV 2024 Report The British Opportunity Index By: Matt Sigelman, Joseph Fuller, Mariano Mamertino,... View Details
    • October 2013 (Revised January 2017)
    • Case

    Walmart around the World

    By: Juan Alcácer, Abhishek Agrawal and Harshit Vaish
    After reaching the limits of its successful expansion in the United States in the early 1990s, Walmart sought growth opportunities in markets abroad. This case describes Walmart's attempts to replicate its successful U.S. business model in Mexico, Canada, Brazil,... View Details
    Keywords: Multinational Firms and Management; Success; Globalized Markets and Industries; Expansion; Market Entry and Exit; Failure; Retail Industry; Germany; China; Argentina; South Korea; Canada; Japan; Brazil; Africa; United Kingdom; United States; Mexico
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    • March 2020 (Revised March 2024)
    • Case

    CIAM: Home-Grown Shareholder Activism in France

    By: Charles C.Y. Wang, Tonia Labruyere and Vincent Dessain
    The case discusses the strategy of CIAM, a French activist investment firm, involved in a case of a buy-out of minority shareholders in the telecommunications sector. Altice NV, an international telecommunications company based in the Netherlands that owned more than... View Details
    Keywords: Corporate Governance; Private Equity; Strategy; Valuation; Investment Activism; Financial Services Industry; France
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    • January 2003 (Revised May 2005)
    • Case

    Zipcar: Refining the Business Model

    By: Myra M. Hart, Michael J. Roberts and Julia Stevens
    Zipcar is a start-up organized around the idea of "sharing" car usage via a membership organization. This case describes several iterations of the Zipcar business model and financial plan. These iterations include a very early version and a version developed just prior... View Details
    Keywords: Service Operations; Renting or Rental; Business Model; Business Plan; Entrepreneurship; Economic Growth; Management Skills; Transportation; Business Startups; Financial Strategy; Corporate Finance; Growth and Development Strategy; Transportation Industry; Service Industry
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    • December 2009
    • Case

    TruEarth Healthy Foods: Market Research for a New Product Introduction

    By: V. Kasturi Rangan and Sunru Yong
    Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by... View Details
    Keywords: Market Research; Consumer Marketing; Brands; Food; Marketing Strategy; Consumer Behavior; Forecasting and Prediction; Product Launch; Brands and Branding; Food and Beverage Industry; Food and Beverage Industry
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    • 25 Jul 2023
    • Blog Post

    Malcolm McClain (MBA/MPP 2023) Named First RISE Career Fellow

    historically distressed communities nationwide. He later served as an HBS Rock Center for Entrepreneurship Summer Fellow, working to address the labor shortage within the restaurant industry, developing service models to protect View Details
    • April 1990 (Revised November 1992)
    • Case

    Population Services International: The Social Marketing Project in Bangladesh (Abridged)

    By: James E. Austin
    Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details
    Keywords: Conferences; Developing Countries and Economies; Information Publishing; Growth and Development Strategy; Marketing Strategy; Social Marketing; Agreements and Arrangements; Product; Nonprofit Organizations; Pharmaceutical Industry; Bangladesh; Washington (state, US)
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    • July 2003 (Revised December 2004)
    • Case

    Sustainable Conservation--Where Next?

    Sustainable Conservation (SusCon) is an environmental nonprofit in San Francisco that works collaboratively with the private and public sectors to achieve positive environmental change. The organization forms partnerships with industry and government agencies to devise... View Details
    Keywords: Nonprofit Organizations; Cost vs Benefits; Expansion; Environmental Sustainability; San Francisco
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    • March 2010 (Revised May 2010)
    • Case

    Design Creates Fortune: 2000 Tower Oaks Boulevard

    By: John D. Macomber and Griffin James
    A real estate developer assesses its ability to capture the benefits of investing in LEED Platinum, Vedic Design, and EnergyStar components in new buildings. The building at 2000 Tower Oaks Boulevard in Rockville, Maryland is said to be the healthiest building in the... View Details
    Keywords: Buildings and Facilities; Cost vs Benefits; Energy Conservation; Construction; Investment; Knowledge Use and Leverage; Leasing; Renting or Rental; Value Creation; Real Estate Industry; Maryland
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    • January–February 2017
    • Article

    Africa's New Generation of Innovators

    By: Clayton M. Christensen, Efosa Ojomo and Derek van Bever
    With a young, urbanizing population, abundant natural resources, and a growing middle class, Africa seems to have all the ingredients necessary for huge growth. Nevertheless, a number of multinationals have recently left the continent, discouraged by widespread... View Details
    Keywords: Innovation Strategy; Multinational Firms and Management; Economic Growth; Africa
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    • 05 Jul 2006
    • Working Paper Summaries

    Improving Corporate Governance with the Balanced Scorecard

    Keywords: by Robert S. Kaplan & Michael E. Nagel
    • 18 Nov 2016
    • Working Paper Summaries

    Standardized Color in the Food Industry: The Co-Creation of the Food Coloring Business in the United States, 1870–1940

    Keywords: by Ai Hisano; Food & Beverage
    • January 2011 (Revised October 2014)
    • Case

    Dropbox: 'It Just Works'

    By: Thomas R. Eisenmann, Michael Pao and Lauren Barley
    Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox's history from conception through... View Details
    Keywords: Business Model; Growth and Development Strategy; Management Practices and Processes; Distribution; Product Design; Product Development; Internet; Service Industry; California
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