Publications

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May 1986 (Revised February 1989)
Case

Gillette Co.: Dry Idea Advertising (B), The Bake-Off

Presents the second of two cases describing the struggle to find "the right advertising" for the Dry Idea antiperspirant brand introduced in 1978 by the Gillette Co. and its advertising agency, Batten, Barton, Durstine & Osborne (BBDO). The case begins with Gillette's... View Details

Keywords: Advertising; Product Marketing; Consumer Products Industry; United States

28 Oct 2015
Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

They are eager to go to a global market by buying a global brand because they have the cash sitting on their balance sheet. So it was interesting to hear that Ranjan Kapur was... View Details

Keywords: by Sean Silverthorne; Advertising

April 2008 (Revised December 2008)
Case

North Goes East

By: Nicolas P. Retsinas, Daniela Beyersdorfer and Elena Corsi

In August 2006, Magnus Lofgren and Robert Provine, managing directors and co-founders of the "North Real Estate Opportunities Fund," need to decide which real estate investment the Fund should pursue as its first project. The Fund's target region, Central and Eastern... View Details

Keywords: Developing Countries and Economies; Investment Funds; Risk Management; Emerging Markets; Opportunities; Real Estate Industry; Europe

02 Nov 2010
First Look

First Look: November 2, 2010

a commercial entity (images captured and uploaded from personal cell phone cameras), the news industry landscape became freewheeling and individualistic. The straight-line... View Details

Keywords: Sean Silverthorne

August 2012 (Revised August 2024)
Case

ABC Pharmaceuticals

By: Regina E. Herzlinger and Erik R. Sparks

This case asks students to price a new drug that is in Stage II of its clinical trials. It contains detailed estimates of the time required and costs for all the steps needed to commercialize a drug in the U.S. Students will learn virtually all the steps required to... View Details

Keywords: Drug Development; Price; Product; Product Launch; Health Industry; Health Industry; Health Industry

06 Oct 2009
First Look

First Look: October 6

PublicationsDoes Foreign Direct Investment Promote Growth? Exploring the Role of Financial Markets on Linkages Authors:Laura Alfaro, Sebnem Kalemli-Ozcan, Areendam Chanda, and Selin Sayek... View Details

Keywords: Martha Lagace

09 Oct 2017
Research & Ideas

Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements

Fox News has influenced how companies disclose financial news. Legal analyst Gregg Jarrett on the set in 2016. Source: Wikipedia Commons, CC 3.0) The United States presidential election of 2000 took place in a simpler time. The internet was not yet a major news source,... View Details

Keywords: by Jen Deaderick; Media & Broadcasting

May 2014
Case

Goldman Sachs: Anchoring Standards After the Financial Crisis

By: Rajiv Lal and Lisa Mazzanti

Goldman Sachs, a longtime venerable financial institution headquartered in New York City, had a partnership culture that was known to value its clients. But when the financial crisis hit in 2008 and Goldman Sachs emerged relatively unscathed, its public image took a... View Details

Keywords: Brand Management; Public Image; Corporate Accountability; Reputation; Standards; Financial Crisis; Brands and Branding; Banking Industry; Banking Industry

2012
Article

Antitrust Scrutiny of Google

By: Benjamin Edelman

I evaluate antitrust claims against Google and propose possible remedies. While Google's specific tactics are often novel, I show connections to practices deemed unlawful over a period of decades, and I identify remedies well grounded in antitrust precedent. View Details

Keywords: Competition; Antitrust; Google; Search; Non-price Terms; Digital Marketing; Lawsuits and Litigation; Advertising Industry; Advertising Industry

Read Now

06 Aug 2013
First Look

First Look: August 6

industry around carbon capture and sequestration (CCS). "You change the world by building a market, and you build a market by building a... View Details

Keywords: Anna Secino

January 2008 (Revised March 2008)
Case

Uría Menéndez (A)

By: Robert G. Eccles

Uria Menendez, the pre-eminent law firm in Iberia, is at a critical point in its long and distinguished history. Its newly appointed second generation co-managing Partners are facing some critical strategic decisions concerning how the firm should position itself in... View Details

Keywords: Global Strategy; Networks; Selection and Staffing; Work-Life Balance; Compensation and Benefits; Decision Making; Expansion; Legal Services Industry; Iberian Peninsula

17 Nov 2016
News

Wrestler, Actor, Producer, Case Study Protagonist? Dwayne ‘The Rock’ Johnson Stars In His Very Own Harvard Case

22 Feb 2016
Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

policy. “You have to acknowledge that [Gleason] was trying to fix prices. This is antithetical to how most Americans think of the US market operating” “I thought, who is this plucky woman amongst men?” Sawyer recalls after seeing... View Details

Keywords: by Dina Gerdeman; Retail; Health; Legal Services

08 Jan 2018
Research & Ideas

The Startling Percentage of Financial Advisors with Misconduct Records

missteps, an advisor with a record should raise a red flag. “It certainly warrants having a conversation.” (The researchers have also created a website around their findings: The Market for Financial Advisor Misconduct. See chart below.)... View Details

Keywords: by Michael Blanding; Financial Services

January 2009 (Revised July 2015)
Case

Restaurant Promotions in 2015

By: Benjamin Edelman

A variety of services offer consumers discounts when dining at participating restaurants. This case examines four such services: Entertainment Book, Restaurant.com, Rewards Network, and Groupon. Despite key functional similarities, each of the services chooses an... View Details

Keywords: Marketing Strategy; Two-Sided Platforms; Service Delivery; Service Operations; Internet; Food and Beverage Industry; Food and Beverage Industry

20 May 2014
First Look

First Look: May 20

314-087 Jurlique: Globalizing Beauty from Nature and Science Considers the marketing and strategic challenges faced by natural beauty brands... View Details

Keywords: Sean Silverthorne

April 1995 (Revised December 1997)
Case

Silicon Graphics, Inc. (A)

By: Marco Iansiti and Ellen Stein

Based on a Silicon Valley company that has developed the capability to compete in a rapidly growing, highly turbulent environment. This capability hinges on its flexible and rapid development process, which the case characterizes in detail. Focuses on the development... View Details

Keywords: Product Development; Information Infrastructure; Product Launch; Managerial Roles; Expansion; Design; Applications and Software; Computer Industry; Computer Industry; California