Publications

Article

Selling to Many Countries Within the U.S.

By: Frank V. Cespedes and Michael Wong

In pursuing growth, many companies have plans to sell to emerging markets like the so-called B-R-I-C nations (Brazil, Russia, India, China), but they overlook significant ethnic markets within the United States. For example, the combined African-American and Hispanic... View Details

Keywords: Management Style; Ethnicity; Sales; Business Growth and Maturation; Marketing Communications; Business Plan; Emerging Markets; Debates; Business Strategy; Growth and Development; Growth and Development Strategy; United States

March 2010
Case

Federal Bureau of Investigation, 2007

By: Jan W. Rivkin, Michael Roberto and Ranjay Gulati

In the wake of the 9/11 terrorist attacks, Robert Mueller, the Director of the Federal Bureau of Investigation (FBI), sought to transform the storied Bureau. The FBI had long served as both the chief law enforcement agency and the main domestic intelligence wing of the... View Details

Keywords: Transformation; Organizational Structure; Organizational Change and Adaptation; Government Administration; National Security; Corporate Strategy; Knowledge Acquisition; Law Enforcement; Public Administration Industry; United States

March 2010 (Revised January 2012)
Case

Bank of America-Merrill Lynch

By: Guhan Subramanian and Nithyasri Sharma

In September 2008, as Lehman Brothers struggled to survive, John Thain, CEO of Merrill Lynch, realized that his bank was also on the brink of failure. Throughout the weekend of September 13–14, 2008, Thain successfully negotiated a deal with Ken Lewis, CEO of Bank of... View Details

Keywords: Mergers and Acquisitions; Financial Crisis; Financing and Loans; Negotiation Deal; Business and Government Relations; Banking Industry; United States

March 2010
Background Note

Airline Travel in the U.S.

By: Sunil Gupta and Kavita Shukla

How should airlines respond to the rising share of Online Travel Agencies (OTAs) as consumers increasingly search the web to buy tickets? View Details

Keywords: Management; Marketing Channels; Consumer Behavior; Market Participation; Agency Theory; Online Technology; Aerospace Industry; United States

January 2011
Article

Does Intellectual Property Rights Reform Spur Industrial Development?

By: Lee G. Branstetter, Ray Fisman, C. Fritz Foley and Kamal Saggi

An extensive theoretical literature generates ambiguous predictions concerning the effects of intellectual property rights (IPR) reform on industrial development. The impact depends on whether multinational enterprises (MNEs) expand production in reforming countries... View Details

Keywords: Development Economics; Foreign Direct Investment; Multinational Firms and Management; Governing Rules, Regulations, and Reforms; Intellectual Property; Rights; Production; Expansion; United States

December 2009 (Revised October 2015)
Case

Diamond Foods

By: David E. Bell and Mary Louise Shelman

CEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built... View Details

Keywords: Agribusiness; Business Model; Customer Focus and Relationships; Leadership; Marketing Strategy; Consumer Behavior; Organizational Change and Adaptation; Cooperative Ownership; Agriculture and Agribusiness Industry; Retail Industry; United States

December 2009 (Revised April 2012)
Case

Neoprene

By: Tom Nicholas and Felipe Tamega Fernandes

In 1931, during one of the worst economic crises in U.S. history, Du Pont announced the discovery of an innovative rubber synthetic product—neoprene. Yet at the time of the announcement, Du Pont did not have any neoprene to sell. Manufacturing facilities were still... View Details

Keywords: Financial Crisis; Business History; Innovation and Invention; Product Development; Risk and Uncertainty; Science-Based Business; Commercialization; Chemical Industry; United States

2009
Foreword

American Soft Drink Industry

By: Shon R. Hiatt

Keywords: Food and Beverage Industry; United States

November 2009 (Revised December 2009)
Case

GTC Biotherapeutics: Developing Medicines in the Milk of Goats

By: Ray A. Goldberg and Sarah Morton

GTC is the first company in the animal world to receive FDA approval of a transgenic pharmaceutical. What are the implications for other firms in plants and animals and their opportunities to produce new medicines in an economical and safe fashion? View Details

Keywords: Health Care and Treatment; Animal-Based Agribusiness; Plant-Based Agribusiness; Science-Based Business; Medical Specialties; Product; Technological Innovation; Health Industry; Pharmaceutical Industry; United States

30 Nov 2007
Conference Presentation

The Ethnic Composition of US Inventors: Evidence Building from Ethnic Names in US Patents

By: William R. Kerr

Keywords: Ethnicity; Innovation and Invention; Patents; United States

2012
Working Paper

Do Market Leaders Lead in Business Process Innovation? The Case(s) of E-Business Adoption

By: Kristina S. McElheran

This paper explores the relationship between market position and business process innovation. Prior research has focused on the alignment between new technologies and the internal capabilities of firms to pursue them. I extend the investigation to include external... View Details

Keywords: Investment; Technological Innovation; Leadership; Business Processes; Behavior; Motivation and Incentives; Technology Adoption; Manufacturing Industry; United States

SSRN

7 May 1993
Lecture

The United States Experience

By: W. Carl Kester

Keywords: United States

August 2009 (Revised February 2013)
Case

Eddie Bauer (A)

By: Paul Healy, Sharon Katz and Aldo Sesia

In June 2005, Eddie Bauer, the specialty apparel retailer, emerged from bankruptcy. Under the plan of reorganization former creditors converted their debt into common shares, taking 100% ownership in the reconstituted company. Large banks-including Bank of America and... View Details

Keywords: Financial Statements; Mergers and Acquisitions; Restructuring; Insolvency and Bankruptcy; Stock Shares; Valuation; Apparel and Accessories Industry; Retail Industry; United States

August 2009
Case

Meeting the Diversity Challenge at PepsiCo: The Steve Reinemund Era

By: David A. Thomas and Stephanie Creary

This case profiles PepsiCo's diversity journey under the leadership of former chairman and CEO Steve Reinemund who instituted diversity as one of the company's strategic imperatives. It demonstrates the ways in which Reinemund partnered with his leadership team and... View Details

Keywords: Diversity; Leadership; Growth and Development Strategy; Organizational Culture; Performance Effectiveness; Business and Stakeholder Relations; Food and Beverage Industry; United States

July 2009 (Revised June 2010)
Supplement

Kim Park (B): Liabilities

By: David F. Hawkins, Gregory Miller and V.G. Narayanan

A series of caselets exploring the accounting for liabilities. View Details

Keywords: Accounting; Financial Reporting; International Accounting; Standards; United States

July 2009 (Revised June 2011)
Case

RiskMetrics Group

By: Jay W. Lorsch and Kaitlyn Simpson

RiskMetrics Group, a risk and governance consultancy, had a great deal of influence on U.S. companies. This case examines the history and growth of the company, the governance services it offers, the extent of its impact on shareholders, the controversy surrounding its... View Details

Keywords: Conflict of Interests; Risk Management; Governing and Advisory Boards; Corporate Governance; Power and Influence; Consulting Industry; United States

June 2009
Teaching Note

The Rise of President Barack Hussein Obama (TN)

By: David A. Thomas, Laura Morgan Roberts and Stephanie Creary

Teaching Note for [409115]. View Details

Keywords: Value; Political Elections; Personal Development and Career; Power and Influence; United States

2011
Other Unpublished Work

Do Public and Private Firms Behave Differently? An Examination of Investment in the Chemical Industry

By: Albert W. Sheen

I compare the capacity expansion decisions of U.S. public and private producers of seven commodity chemicals from 1989-2006. I find that private firms invest differently, and more efficiently, than public firms. Specifically, private firms are more likely than public... View Details

Keywords: Private Ownership; Chemicals; Investment; Public Ownership; Chemical Industry; United States