Publications

09 Jul 2024
Cold Call Podcast

Non-Fungible Tokens (NFTs) and Brand Building

Keywords: Re: Scott Duke Kominers; Technology

June 2018 (Revised October 2019)
Case

Back to the Roots

By: Elizabeth A. Keenan and Leslie K. John

Email mking@hbs.edu for a courtesy copy.

Back to the Roots (BTTR) is a start-up with a social mission to “undo food”—to reconnect people to where their food comes from. In late 2017, Back to the Roots cofounders... View Details

Keywords: Organic Food; Startup; Crowdfunding; Sustainability; Transparency; Entrepreneurship; Business Startups; Product Development; Product Marketing; Growth and Development Strategy; Decision Making; Food; Food and Beverage Industry

23 Sep 2014
First Look

First Look: September 23

hospital system in U.S. The hospital was inaugurated in February 2014, but there were open questions related to pricing of the procedures and the related target patient segment and volumes. Also, HCCI senior management realized the need to adapt the NH model View Details

Keywords: Sean Silverthorne

December 2008 (Revised October 2012)
Case

Special Economic Zones in India: Public Purpose and Private Property (A)

By: Laura Alfaro and Lakshmi Iyer

In 2005, the government of India enacted the Special Economic Zones (SEZ) Act in order to attract investment, generate export revenues, and create manufacturing jobs. However, several planned projects faced difficulties in acquiring land for setting up the SEZ. In... View Details

Keywords: Acquisition; Development Economics; Economic Growth; Policy; Government Legislation; Property; Business and Community Relations; Business and Government Relations; India

11 Dec 2018
Blog Post

Recap of the 4th Annual Women in Investing Summit

entrepreneurial spirit. After graduation, I entered strategy consulting to learn how companies run – from developing pricing strategies to winning customers – then joined a middle-market private equity firm, where I focused on the... View Details

2008
Working Paper

CPC/CPA Hybrid Bidding in a Second Price Auction

By: Benjamin Edelman and Hoan Lee

We develop a model of online advertising in which each advertiser chooses from multiple advertising measurement metrics—paying either for each click on its ads (CPC), or for each purchase that follows an ad-click (CPA). Our analysis extends classic auction results by... View Details

Keywords: Online Advertising; Auctions; Bids and Bidding; Measurement and Metrics; Quality; Mathematical Methods; Web Sites

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29 Aug 2018
What Do You Think?

What Should Harley-Davidson’s Management Do?

European market overseas, and (3) concentrate on designing and producing new products for new and existing markets. There were several minority opinions, however. ASGMark... View Details

Keywords: by James Heskett; Auto

16 May 2023
Blog Post

Celebrating Asian American and Pacific Islander Heritage Month at HBS (part 2)

to reject those attributes that we do not. For me, celebrating AAPI heritage means embracing the power that comes from charting a new path. Johnny Ho (MBA 2023) "You lived a life we are proud of, and had little regrets in life," my father... View Details

03 Jun 2020
Blog Post

How to Thrive as a Remote Manager and Employee

GitLab Best Practices on Getting Started with Remote Work How to Stay Focused While Working from Home Prepare for Remote Meetings Participating in and leading meetings remotely creates new challenges, and View Details

Web

Events - Private Capital Project

Capital Partners), Sabrina Howell (Assistant Professor of Finance, Stern School of Business, New York University), Eugenes Kandel (CEO, Start-Up Nation Central and Emil Spyer Professor of Economics, Hebrew University of Jerusalem), and... View Details

07 May 2024
Blog Post

Opportunity to Offset Travel Emissions with Carbon Credits that Meet HBS Criteria

Global, meaning they are more likely to deliver their expected GHG reductions (see FAQ for more detail). Calyx Global is a stringent carbon credit rating organization ranked as the best by Carbon Market Watch and recommended by Harvard’s... View Details

July 2002 (Revised October 2002)
Case

Taj Hotel Group

By: Thomas J. DeLong and Vineeta Vijayaraghavan

R.K. Krishna Kumar, managing director and head of Taj Hotel Group, has to decide whether to reexamine a promotion decision. In an attempt to deliver a level of service quality that met global standards at the Indian hotel chain, Kumar had introduced new personnel... View Details

Keywords: Decision Making; Human Resources; Leadership Development; Management Teams; Organizational Culture; Alignment; India

Web

ARD - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

in the development of new technologies and industries during the war, the US government had assumed significant risk," HBS Professor Tom Nicholas asserts. "The fact that several of these risks paid off–in... View Details

17 Jun 2017
Research & Ideas

Amazon, Whole Foods Deal a Big Win for Consumers

Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details

Keywords: by Jose Alvarez and Len Schlesinger; Retail

15 Jul 2019
Book

Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence

ecosystem to demystify what capital markets are doing. The key to understanding these varied players is to first understand that financial markets are trying to solve the deep underlying problem of modern... View Details

Keywords: by Dina Gerdeman

2010
Working Paper

The Unbundling of Advertising Agency Services: An Economic Analysis

By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk

We address a longstanding puzzle surrounding the unbundling of services occurring over several decades in the U.S. advertising agency industry: What accounts for the shift from bundling to unbundling of services and the slow pace of change? Using Evans and Salinger's... View Details

Keywords: Advertising; Change; Forecasting and Prediction; Cost; Price; Analytics and Data Science; Surveys; Marketing Strategy; Media; Service Operations; Agency Theory; Mathematical Methods; Advertising Industry; United States

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Web

Wyss House | About

faculties of this and other universities around the globe.” As chairman and CEO of Synthes, Inc., Wyss spearheaded the development of a $2.3 billion, 8,500-employee international company that revolutionized the orthopedic device View Details

March 2022 (Revised December 2022)
Case

Perch

By: Jeffrey F. Rayport, Stacy Straaberg and Julia Kelley

In May 2021, Perch CEO Chris Bell needed to decide whether his e-commerce aggregator company, which bought and scaled Amazon Marketplace brands, should acquire up to three acquisition targets. The prospective acquisitions, Web Deals Direct, HomeCo, and Future Brands,... View Details

December 2011 (Revised January 2015)
Background Note

The Product Manager

By: Jeffrey Bussgang, Thomas Eisenmann and Robert Go

Describes the role of product manager (PM) in technology companies, detailing 1) PMs' responsibilities; 2) different ways to organize the product management function; 3) how PMs interact with other functions within technology companies (e.g., engineering, product... View Details

Keywords: Product Marketing; Product Development; Product Design; Information Technology; Entrepreneurship