Publications

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

Purchase this case:https://hbsp.harvard.edu/product/819024-PDF-ENG Harvard Business School Case 318-158 John Chambers, Cisco and China: Upgrading a Golden Shield This case examines the role of Cisco led by... View Details

Keywords: Dina Gerdeman

17 Jul 2012
First Look

First Look: July 17

Business School Case 912-408 The case depicts a mission and values driven firm, how it was turned around, and its unique strategy of enabling others to succeed. Purchase this case:http://hbr.org/search/912408-PDF-ENG The Agnellis and Fiat: Family Business Governance in... View Details

Keywords: Sean Silverthorne

25 Jul 2017
First Look

First Look at New Research and Ideas: July 25, 2017

forthcoming Journal of Political Economy Reserve Design: Unintended Consequences and the Demise of Boston's Walk Zones By: Dur, Umut, Scott Duke Kominers, Parag A. Pathak, and Tayfun Sönmez Abstract—Admissions policies often use reserves... View Details

Keywords: Carmen Nobel

01 Sep 2016
News

Advancing the Vision for HBS

people — provides us with the unique opportunity to leverage our collective impact and effect positive change in the world. —John B. Hess Campaign Chair John B. Hess (MBA 1977), Campaign Cochairs Mark E. Nunnelly (MBA 1984) and Mark View Details

01 Dec 2004
News

Ideas: Books

might have on others. The Global Market edited by John Quelch and Rohit Deshpandé (Jossey-Bass) The twin forces of ideological change and the technology revolution make... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

04 Sep 2018
First Look

New Research and Ideas, September 4, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54036 August 23, 2018 NEJM Catalyst Using a New EHR System to Increase Patient Engagement, Improve Efficiency, and Decrease Cost By: French, Katy, Barbra Bryce Speer, Alexis B. Guzman, Tayab Andrabi, Iris Recinos, Keith... View Details

Keywords: Dina Gerdeman

01 Dec 2000
News

Faculty News

by Rufus W. Lumry III (MBA 1974) to further research in the field of information technology. Others receiving chairs for the first time are Max Bazerman (Jesse Isidor Straus Professor of Business Administration); View Details

Keywords: H. Naylor Fitzhugh (MBA '33); Business Schools & Computer & Management Training; Educational Services

01 Sep 2015
News

Harvard’s Next Frontier

John A. Paulson (MBA 1980), founder and president of the investment management firm Paulson & Co., has made the largest gift in the University’s history—a $400 million endowment to support the School of... View Details

Keywords: Drew Faust

December 1978 (Revised March 1992)
Case

Archdiocese of New York

By: Stephen A. Greyser and John A. Quelch

A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details

Keywords: Advertising Campaigns; Measurement and Metrics; Media; Public Opinion; Valuation; Media and Broadcasting Industry; New York (state, US)

October 1976 (Revised June 1993)
Case

Sunkist Growers, Inc.

By: Stephen A. Greyser and John A. Quelch

A new media strategy for lemon advertising involving the concentration of the entire budget in a single-print vehicle, is under consideration. View Details

Keywords: Marketing Strategy; Marketing Communications; Advertising

December 1975
Case

St. Joseph Bank & Trust Co.

By: Stephen A. Greyser and John A. Quelch

Keywords: Banks and Banking; Banking Industry

Find at Harvard

01 Jun 2009
News

Faculty Research Online

fundamental ways. In his blog on marketing issues, Professor John Quelch discusses why marketers must start planning today to reach consumers after the recession. See http://hbswk.hbs.edu/item/6139.html.... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

June 2018
Teaching Note

Forta Furniture: International Expansion (Brief Case)

By: John A. Quelch and Karthik Easwar

Teaching Note for HBS No. 918-547. View Details

May 2018
Teaching Note

Sagacity Tea: What Direction for Growth? (Brief Case)

By: John A. Quelch and Amy Handlin

Teaching Note for HBS No. 918-527. View Details

June 2017
Case

Wells Fargo & Co.: Respect Your Customers (A)

By: John A. Quelch and Irene Lu