Publications
Publications
Show Results For
- All HBS Web
(2,211)
- Faculty Publications (940)
Web
→
- March 1998
- Case
Launch
Launch has developed an entertainment publication on CD-ROM with 240,000 subscribers and has recently introduced an on-line entertainment product (www.mylaunch.com) to complement the CD-ROM. Deals with multiple-channel delivery and platform selection and branding on... View Details
- March 1998 (Revised November 1999)
- Case
USA TODAY Online
By: John A. Deighton and Anthony St. George
How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details
- March 1998 (Revised June 1999)
- Case
DigitalThink: Building a Sales Force
By: Michael J. Roberts, Joseph B. Lassiter III and Christina L. Darwall
A broad set of issues faces a young company in the Internet-based training business as it begins to sell its product to corporate customers. Issues include: profile of attractive candidates, compensation, definition of territory, definition of quotas, and role of... View Details
- March 1998 (Revised February 2001)
- Case
PlanetAll
PlanetAll is a Web-based contact manager that automatically updates users' contact information. In early 1998, the young company must decide whether to compete with large Web sites and become a destination site or to become an enabling technology for other contact... View Details
- March 1998 (Revised March 1999)
- Case
Dell Online
By: V. Kasturi Rangan and Marie Bell
Dell started online commerce for its PCs in 1996, and by 1997 had achieved a sales rate of $3 million a day. The case describes the internal process that led to these dramatic results and poses the question of how the firm should leverage this activity to meet Michael... View Details
- February 1998 (Revised June 1999)
- Case
DigitalThink: Startup
By: William A. Sahlman, Michael J. Roberts and Christina L. Darwall
Describes a recent Berkeley MBA's attempts to start a business aimed at corporate training via the Internet. Describes the very early efforts at finding an attorney, accountant, and financing, and the interrelationships among these choices. View Details
- January 1998
- Case
Frontgate Catalog
Frontgate is a high-end, Lebanon, Ohio-based catalog business. The decision makers are trying to determine how much financial and personnel resources to invest in the development of a Web site. The decision is being made in light of branding issues and competitor's Web... View Details
- January 1998 (Revised June 1999)
- Case
Chemdex.com
By: William A. Sahlman, Michael J. Roberts and Laurence E. Katz
An Internet start-up company is developing an online marketplace for specialty chemicals and reagents. David Perry has been named a runner-up in the 1st annual HBS Business Plan contest and now faces seed-stage financing questions--how much money to raise, at what... View Details
- December 1997 (Revised February 1998)
- Case
Black Sun Interactive, Inc. (B)
By: Dorothy A. Leonard and Sylvia Sensiper
Keywords: Web Services Industry
- November 1997 (Revised May 2002)
- Case
MicroAge, Inc.: Orchestrating the Information Technology Value Chain
By: Lynda M. Applegate and Kirk A. Goldman
MicroAge, Inc. started as a storefront in Tempe, AZ in 1976 selling personal computer kits to hobbyists. During their first year of operation, founders Jeff McKeever and Alan Hald sold $1.5 million worth of computer kits, priced at under $1,000 each. Twenty years... View Details
- November 1997 (Revised October 2000)
- Case
Interactive Minds (A)
By: William A. Sahlman, Michael J. Roberts and Christina L. Darwall
The efforts of two recent Harvard Business School graduates to start a venture capital/consulting firm focused on opportunities related to the Internet are recounted. Raises the question of what the nature of this opportunity is, how well-positioned the protagonists... View Details
- September–October 1997
- Article
Developing Products on Internet Time
By: A. D. MacCormack and M. Iansiti
- August 1997
- Case
Industry.Net (A)
By: Das Narayandas and Christine Steinman
Keywords: Web Services Industry
- August 1997
- Case
Industry.Net (B-1)
By: Das Narayandas and Christine Steinman
Keywords: Web Services Industry
- August 1997
- Case
Industry.Net (B-2)
By: Das Narayandas and Christine Steinman
Keywords: Web Services Industry
- August 1997
- Case
Industry.Net (C)
By: Das Narayandas and Christine Steinman
Keywords: Web Services Industry
- August 1997
- Case
Industry.Net (D)
By: Das Narayandas and Christine Steinman
Keywords: Web Services Industry
- 1997
- Chapter
Frontiers of Online Financial Services
By: R. Kalakota and F. Frei