Publications

March 2011
Teaching Note

Hollywood in India: Protecting Intellectual Property (A) and (B) (TN)

By: Lakshmi Iyer

Teaching Note for 711017 and 711018. View Details

Keywords: Markets; Strategy; Intellectual Property; Crime and Corruption; Film Entertainment; Motion Pictures and Video Industry; India

November 2010 (Revised February 2011)
Case

Hollywood in India: Protecting Intellectual Property (A)

By: Lakshmi Iyer and Namrata Arora

In January 2010, Fox Star Studios is preparing to release the Bollywood film My Name is Khan in Indian and international markets. What strategies should the company adopt to protect their intellectual property? How much should the company invest in anti-piracy... View Details

Keywords: Crime and Corruption; Copyright; Lawsuits and Litigation; Emerging Markets; Business Strategy; Motion Pictures and Video Industry; India

September 2010 (Revised March 2011)
Teaching Note

The Passion of the Christ (A) & (B)

By: Anita Elberse

Teaching Note for 505025 and 505026. View Details

Keywords: Motion Pictures and Video Industry

November 2007 (Revised March 2010)
Case

Metro-Goldwyn-Mayer (MGM) and Tom Cruise

By: Anita Elberse and Peter Stone

In November 2006, Harry Sloan, chairman and CEO of Metro-Goldwyn-Mayer Inc. (MGM) offers movie star Tom Cruise and his business partner Paula Wagner a chance to run United Artists (UA), a dormant studio within MGM's portfolio. Just over two months earlier, Viacom... View Details

Keywords: Business Units; Talent and Talent Management; Film Entertainment; Brands and Branding; Partners and Partnerships; Value Creation; Motion Pictures and Video Industry

September 2007 (Revised October 2017)
Case

Still Leading (B6): Sherry Lansing—Producing Social Change

By: Rosabeth Moss Kanter and Lance Pierce

Sherry Lansing, head of a Hollywood studio, left to start a foundation. Describes the issues in her transition. View Details

Keywords: Transition; Problems and Challenges; Personal Development and Career; Nonprofit Organizations; Motion Pictures and Video Industry

September 2006 (Revised August 2007)
Case

Warner Bros. and BitTorrent

Involves the copyright issues associated with Bram Cohen's revolutionary program BitTorrent, which makes it possible to transfer very large files, such as movies, at a high speed over the Internet. The program, which is available for free over the Internet, is used for... View Details

Keywords: Technological Innovation; Copyright; Lawfulness; Distribution; Internet and the Web; Motion Pictures and Video Industry

June 2006
Supplement

Jack Valenti Negotiating for the Motion Picture Association

By: James K. Sebenius, Michael Kull PHD and Ellen Knebel

Keywords: Negotiation; Motion Pictures and Video Industry

Jun 2004 - 2004
Conference Presentation

The Effectiveness of Pre-Release Advertising for Motion Pictures

By: Anita Elberse

Keywords: Marketing; Performance Effectiveness; Advertising; Motion Pictures and Video Industry

15 Feb 2000
Lessons from the Classroom

Delivering Information Services: A 30-Year Perspective

participants are really interested in getting a snapshot of where information technology is headed over the next few years. It moves so fast, and new entrants come in so quickly they can turn an industry upside-down in a matter of months.... View Details

Keywords: by Staff

14 Feb 2005
Research & Ideas

The World in Your Palm?

As makers of everything engage in an all-out features war to cram the most services, accessories, and functions into a single product, the real question for many is this: Does the consumer really want an all-in-one digital device? A panel of View Details

Keywords: by Sean Silverthorne

21 Oct 2024
Research & Ideas

What Happens in Vegas Could Shape the Metaverse

focusing on the desert oasis of Las Vegas. Two researchers turn to Fortnite to quell pandemic boredom Wu and Clough share a few passions outside of scholarship, including the mass-multiplayer game Fortnite, which they began playing... View Details

Keywords: by Scott Nover; Computer; Information Technology

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

Elephants By: Okada, Isao, and Stephen A. Greyser Abstract—In recent years, the total spending on hosting the Olympic Games has snowballed. The 2008 Beijing Olympic Games spent $40 billion on infrastructure... View Details

Keywords: Dina Gerdeman

22 Mar 2011
First Look

First Look: March 22

management, specialization of financial intermediation, and marketing methods. The contributors—leaders in business, government, academia, and the nonprofit sector—discuss new research and ideas about the future of credit markets, including how improvements might be... View Details

Keywords: Sean Silverthorne

May 2017 (Revised November 2019)
Case

The Dubai International Film Festival

By: Rohit Deshpandé and Alpana Thapar

This case follows the conception and emergence of the Dubai International Film Festival (DIFF). In an already crowded and highly competitive industry, Abdulhamid Juma was attempting to define and establish a unique brand positioning for DIFF. Committed to its vision,... View Details

Keywords: Brand Positioning; Underdog Brand Building; Business Models; Non-profit; Managing Multiple Stakeholders; Film Entertainment; Brands and Branding; Business Model; Competitive Strategy; Decision Making; Growth and Development Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry