Startup Marketing - Publications - Faculty & Research

Profile

Rachel Silverstein

the timing never felt right." At the same time, her career was progressing. After five years with two corporate giants, Dell and American Express, she tested the startup waters. "I had an itch to do something entrepreneurial,... View Details

Keywords: Financial Services; Retail/Hospitality; CPG

01 Jun 2022
News

'Rooted' In Innovation

to make fufu, a thick paste used in various recipes—was originally produced for the African market and is now available at 50 supermarkets around the world. STUDENTS READY TO MAKE AN IMPACT READ MORE STORIES STUDENTS READY TO MAKE AN... View Details

Keywords: Deborah Blagg

01 Dec 2022
News

Flying High

idea that there is an enormous opportunity to make air travel better.” The startup saw space in the market between premium commercial airline options that were increasingly inconvenient and the ever-more... View Details

Keywords: April White; aviation; airlines; entrepreneurship; leadership; innovation; Air Transportation; Transportation

25 Apr 2016
News

Trail Blazer

Photography by Alexander Rubin Chuck McMinn (MBA 1978) has worked at enough in startups to know that the only guarantee in technology is that today’s hot product will eventually be replaced by more innovative technology. That’s why... View Details

Keywords: Jill Radsken; Food and Beverage Stores; Retail Trade; Scenic and Sightseeing Transportation; Transportation

01 Dec 1997
News

A Conversation with John Doerr (MBA '76)

L. John Doerr (MBA '76) is widely recognized as one of the country's preeminent venture capitalists. A partner in the California VC firm Kleiner Perkins Caulfield & Byers (KPCB), he is known for backing startups that presaged entire... View Details

30 Oct 2018
News

Paths of Victory

and Alumni Clubs & Associations, the competition has awarded $2,655,000 in prize money to the winners since its inception in 1997. The competition also gives these startups a head start, providing invaluable exposure and access to... View Details

Keywords: Alumni New Venture Contest; Support Activities for Transportation; Transportation; Machinery Manufacturing; Manufacturing; Administration of Human Resource Programs; Government

01 Apr 2002
News

Siebel Addresses HBS Northern California Club

building great products," Siebel told the audience. "We make as many mistakes as anyone else, but this is our vision: Build a high-quality business. Do whatever it takes to make our customers satisfied. Be a market leader, a great place... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

Profile

Blake Landro

Making a dramatic shift in both industry and location, Blake decided to make a difference at Google, in Mountain View, CA, where he worked on Google Checkout, an online payment platform for small- to medium-sized businesses. “It had just launched,” Blake says, “so it... View Details

August 2001 (Revised April 2005)
Case

Surface Logix

By: Joseph B. Lassiter III, Michael J. Roberts and Kim Slack

Describes a start-up in the field of nano technology--very small physical structures measured in the billionths of a meter. The company, Surface Logix, has assembled a portfolio of intellectual property and completed some of the R&D work required to develop actual... View Details

Keywords: Business Startups; Research and Development; Marketing Strategy; Product Marketing; Product Development; Intellectual Property; Investment Portfolio

Citation

Educators

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30 May 2018
News

HBS Fellowship Program Puts an MBA Within Reach

Richardson, proudly noting that her mother later became a teacher. A native of Arlington, Texas, Richardson received a track scholarship at Baylor University, where she majored in business administration and journalism. After graduation, she merged her analytical and... View Details

01 Mar 2025
News

Forward Thinking

There was a time when human activity in outer space was a highly centralized, government-led endeavor, says Professor and Senior Associate Dean Matthew Weinzierl. But that era has passed: Over the past two decades, a calcified space bureaucracy has given way to a... View Details

Keywords: Alexander Gelfand; Illustrations by Franziska Barczyk; Space Research and Technology; Government

June 2015
Case

Silicon Fen

By: Tom Nicholas, David Chambers and Matthew G. Preble

Keywords: Information Technology; Industry Clusters; Entrepreneurship; Business Startups; Technology Industry; England; California

Citation

Educators

Purchase

15 Dec 2024
News

Kelp Is on the Way

fuels, all those petroleum products will be replaced with bio-based alternatives. And Macro Oceans, the startup Perkins founded three years ago, is positioning seaweed to be the ideal successor. Early in his journey, as he started to... View Details

Keywords: Jen McFarland Flint; Illustration by Melinda Beck; Water, Sewage and Supply Systems; Utilities

Web

Systems for Scaling Ventures (SSV) - Course Catalog

actively apply tools. This course is for founders, joiners, investors, and consultants aspiring to create value by designing (or helping design) the management systems necessary to bring new ventures from early-stage startups to... View Details

29 Dec 2019
Research & Ideas

Read Our Most Popular Research Stories of 2019

buyouts on target firms and their workers vary greatly by deal type and market conditions. Experimentation and Startup Performance: Evidence from A/B Testing An analysis of the adoption of A/B testing... View Details

Keywords: by Sean Silverthorne

22 Feb 2022
News

Launch Codes

I’ve had to really think hard about what it means to balance. Not only the most common interpretations, like work-life balance, but also the short view of being first to market to make sure you capture an opportunity versus the long view... View Details

Keywords: Dan Morrell; illustrations by Alvaro Dominguez

01 Mar 2017
News

Nurturing Emerging Scholars and Leaders

Mary Sauer and Bob Doris (MBA 1977/JD 1978) HBS’s focus on innovation connected Bob Doris (MBA 1977/JD 1978) and Mary Sauer more deeply with the School. “We are very impressed with the work HBS is doing to foster a startup culture at the... View Details

31 Jan 2016
News

Studios Back App, Hoping to Fill Cinema Seats

Backed by $50 million in capital from three movie studios, startup Atom Tickets is planning a nationwide launch this summer, reports the Wall Street Journal. Cofounded by Matthew Bakal (MBA 2004), Atom is entering a View Details

09 Apr 2014
Research & Ideas

A Playbook for Small-Business Job Creation

small-dollar loans, which are important to startups and businesses in underserved communities. These businesses often need $150,000 or less to get started and keep running, but in today's market they... View Details

Keywords: by Carmen Nobel; Banking; Financial Services

27 Mar 2020
News

CPD Taps Alumni Network to Help Students Navigate Crisis

Kristen Fitzpatrick (MBA 2003) Kristen Fitzpatrick (MBA 2003) HBS Career and Professional Development (CPD) has pivoted quickly in recent weeks to help first- and second-year students who are still in need of internships and employment—and facing an uncertain View Details

Publications