Publications

April 2005 (Revised July 2005)
Case

Ilene Lang and the Catalyst Search (A)

By: Myra M. Hart and Laura L. Nash

Catalyst, the nonprofit organization dedicated to championing women in professional ranks, is searching for a new president--only the third in its 42-year history. Ilene Lang, a corporate executive and entrepreneur with over 25 years of experience in high-tech... View Details

Keywords: Strategy; Nonprofit Organizations; Work-Life Balance; Job Search; Gender; Service Industry

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Program

Leading in the Digital Era

and in the larger classroom, driven by the renowned HBS case method. Review Our Campus Health & Safety Protocols Admissions Criteria and Process We admit candidates to specific sessions on a rolling, space-available basis, and encourage... View Details

02 Apr 2018
Blog Post

Event Planning for Recruiting Success – Part 2

The last post, Event Planning for Recruiting Success – Part 1, reviewed the two main recruiting events at HBS, Company Presentations and public Company Conversations. In Part 2 we will cover hosting virtual events, meeting with targeted... View Details

Keywords: All Industries

12 PM – 1 PM EDT, 03 Nov 2016
Webinars: Trending@HBS

Reading Reconsidered: Making Students Better Readers In and Out of School (Grades 3-12)

Of the topics taught in school, reading is the first among equals: the most singular in importance because all other subjects rely on it. But it is also among the most complex topics to teachfor educators and for parents. In this session, Doug Lemov (MBA 2004)... View Details

14 Jun 2017
Working Paper Summaries

Minimizing Justified Envy in School Choice: The Design of New Orleans' OneApp

Keywords: by Atila Abdulkadiroglu, Yeon-Koo Che, Parag A. Pathak, Alvin E. Roth, and Oliver Tercieux; Education

March 1994 (Revised February 2001)
Background Note

Why Manage Risk?

By: Peter Tufano

Conventional finance theory demonstrates that, under simplistic assumptions, firms cannot add to shareholder value through the use of risk management activities. Modern finance theory has begun to carefully consider and examine those circumstances under which firms can... View Details

Keywords: Risk Management

May 2018
Exercise

Data Visualization & Communication Exercise

By: Srikant M. Datar and Caitlin N. Bowler

This exercise uses the 1986 Challenger shuttle disaster to explore the relationship between data visualization, effective communication, and decision-making. Students review and analyze excerpts from the 13 charts engineers presented to NASA executives the night before... View Details

Keywords: Visualization; Data; Analytics and Data Science; Communication; Performance Effectiveness; Decision Making; Analysis

2011
Other Teaching and Training Material

The Fund Industry: How Your Money Is Managed

By: Robert C. Pozen

This is the teaching manual for the third edition of the fund industry: how your money is managed. It contains review and discussion questions and answers for every chapter. It also contains business-school quality cases for most chapters, including assignment... View Details

Keywords: Financial Management; Investment Funds; Money; Financial Services Industry

September 2000 (Revised September 2005)
Case

New Beetle, The

By: Rajiv Lal and Nilanjana R. Pal

Volkswagen of America introduced the New Beetle at the Detroit auto show in January 1998 to rave reviews from the automobile press and industry gurus. Elisabeth Vanzura, marketing director of Volkswagen American had the challenging task of converting this enthusiasm to... View Details

Keywords: Decisions; Leadership; Marketing; Marketing Communications; Product Positioning; Market Entry and Exit; Sales; Auto Industry; United States

August 1989 (Revised November 1994)
Case

Nissan Motor Co. Ltd.: Marketing Strategy for the European Market

By: John A. Quelch

Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details

Keywords: Marketing Strategy; Resource Allocation; Market Entry and Exit; Trade; Auto Industry; Japan; United Kingdom; Europe

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December 1987
Case

John Hancock Financial Services: Sports Sponsorship

By: Stephen A. Greyser

Senior corporate communications executives of a major financial services firm are reviewing the company's sports sponsorship program and are considering expanding it. Hancock already is the corporate sponsor of the Boston Marathon and has the opportunity to sponsor the... View Details

Keywords: Communication Strategy; Brands and Branding; Marketing Strategy; Performance Evaluation

January 1995 (Revised November 1996)
Case

Avalon Information Services, Inc.

By: Lynn S. Paine and Wilda White

The Privacy Review Committee of Avalon Information Services must decide how to deal with concerns voiced by its retail supermarket customers about the privacy of consumer data collected through Avalon's point-of-sale data collection program. One customer is proposing... View Details

Keywords: Mission and Purpose; Safety; Demand and Consumers; Rights; Analytics and Data Science; Information Technology; Ethics; Information Industry

2021
Article

Consumer Disclosure

By: Tami Kim, Kate Barasz and Leslie John

As technological advances enable consumers to share more information in unprecedented ways, today’s disclosure takes on a variety of new forms, triggering a paradigm shift in what “disclosure” entails. This review introduces two factors to conceptualize consumer... View Details

Keywords: Disclosure; Passive Disclosure; Information; Internet and the Web; Consumer Behavior; Situation or Environment

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March 2000 (Revised February 2005)
Case

Hewlett Packard--Computer Systems Organization: Selling to Enterprise Customers

By: Das Narayandas and Robert C. Dudley

In late 1996, Manuel Diaz, head of Worldwide Sales for Hewlett-Packard's (HP) Computer Systems Organization (CSO), is reviewing the results of an audit of HP's enterprise customer management approach with the objective of identifying market and organizational... View Details

Keywords: Accounting Audits; Transformation; Customer Relationship Management; Cost vs Benefits; Marketing Strategy; Sales; Computer Industry

Article

Innovations in Retail Operations: Thirty Years of Lessons from Production and Operations Management

By: Marshall Fisher and Ananth Raman

We review papers published in Production and Operations Management (POM) during its thirty-year history that deal with retail operations issues with an empirical approach. The papers span a range of issues, from traditional ones like forecasting and inventory... View Details

Keywords: RFID; Innovation and Invention; Technology Adoption; Operations; E-commerce; Strategy; Retail Industry

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March 2019
Supplement

KITEA (D): Further Changes

By: Ramon Casadesus-Masanell and Gamze Yucaoglu

The case opens in February 2016, when the official date of IKEA’s store opening (March 16, 2016) is announced after a five-month delay. It reviews the changes that Amine and Othman Benkirane had made to KITEA’s workforce in the extra five months afforded by the delay... View Details

Keywords: Private Sector; For-Profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Corporate Strategy; Organizational Change and Adaptation; Retail Industry; Africa; North Africa; Morocco