Publications

07 Jan 2011
News

Obama Retools Economic Team

January 2019 (Revised October 2020)
Technical Note

Marketers have long appreciated the value and power of storytelling. Stories fill brands with resonant and relevant meaning and empower brands to serve as critical elements in the lives of consumers. Mastering the art of brand storytelling is an increasingly important... View Details

Keywords: Brand Communication; Brand Management; Brand Storytelling; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Advertising; Consumer Behavior; Consumer Products Industry

November 1994 (Revised January 2006)
Background Note

An Introduction to Patents and Trade Secrets

By: Josh Lerner

Provides an overview of patent and trade secret protection. Also discusses the legal processes through which intellectual property is protected and litigated. View Details

Keywords: Patents; Intellectual Property

April 2010 (Revised May 2012)
Background Note

Note: Disclosure, Regulation, and Taxation of Hedge Funds versus Mutual Funds in the U.S.

By: Lena G. Goldberg, Robert C. Pozen and Melissa Anne Hammerle

This note provides students with an explanation of the regulatory and tax framework for hedge funds vs. mutual funds in the U.S. View Details

Keywords: Investment Funds; Corporate Disclosure; Governing Rules, Regulations, and Reforms; Taxation; Financial Services Industry; United States

August 2009 (Revised February 2011)
Background Note

Managing Individual Human Capital: Research Resources

By: Boris Groysberg and Emilie Codega

This technical note provides a list of library resources for researching executives and a bibliography of books on managing one's own career. View Details

Keywords: Human Resources; Human Capital; Leadership; Managerial Roles; Personal Development and Career; Research

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24 Sep 2014
News

The Business of Climate Change

25 Apr 2014
Video

Seema Aziz - Making A Difference

23 Sep 2019
Video

What Can Rohingya Refugees Teach Us About the Meaning of Work?

Seeing Both Sides

The purpose of this blog is to provide transparency into the venture capital process and to give entrepreneurs advice on company building. View Details

August 2013 (Revised September 2015)
Case

Coursera

By: Ramon Casadesus-Masanell and Hyunjin Kim

By providing free and open-access online courses at a large scale, Massive Open Online Course (MOOC) platforms seek to innovate the business models of the traditional higher education industry. In a little over a year, Coursera had grown at a rapid rate to emerge as a... View Details

Keywords: Business Models; Strategy; Competition; Business Model; Internet and the Web; Higher Education; Competitive Advantage; Education Industry

December 2014 (Revised May 2015)
Supplement

Growth Hacking at Bazaart (B)

By: Jeffrey Bussgang and Matthew G. Preble

"Growth Hacking at Bazaart (B)" provides a brief update of what has transpired at Bazaart since the timing of "Growth Hacking at Bazaart (A)". View Details

Keywords: Growth Hacking; Customer Acquisition; Startup Marketing; Startup Nation; Business Startups; Social Marketing; Marketing; Growth and Development; Customers; Fashion Industry; Technology Industry; Israel

15 Apr 2020
Video

smoodi: Finalist in 2020 New Venture Competition Alumni Track

23 Mar 2020
Research & Ideas

Product Disasters Can Be Fertile Ground for Innovation

all accidents will lead to sustained innovations, this case isn’t unique. Accidents could play a role in spurring innovation for incumbents, provided that they lead to substantially increased demand for safety and that these new safety... View Details

Keywords: by Michael Blanding; Health; Medical Devices & Supplies

May 2022 (Revised June 2024)
Case

LOOP: Driving Change in Auto Insurance Pricing

By: Elie Ofek and Alicia Dadlani

John Henry and Carey Anne Nadeau, co-founders and co-CEOs of LOOP, an insurtech startup based in Austin, Texas, were on a mission to modernize the archaic $250 billion automobile insurance market. They sought to create equitably priced insurance by eliminating pricing... View Details

Keywords: AI and Machine Learning; Technological Innovation; Equality and Inequality; Prejudice and Bias; Growth and Development Strategy; Customer Relationship Management; Price; Insurance Industry; Financial Services Industry

December 2019
Case

The Business of Pain: Johnson & Johnson and the Promise of Opioids

By: Erik Snowberg, Trevor Fetter and Amy W. Schulman

This case is designed to provide an engrossing overview of stakeholder capitalism through a vigorous discussion of the conflicts that can arise when trying to serve multiple stakeholders. In 2007, Johnson & Johnson’s (J&J) subsidiary Janssen has to decide whether or... View Details

Keywords: Opioids; Addiction; Stakeholder Capitalism; Business and Stakeholder Relations; Product Launch; Decision Making; Ethics; Social Issues; Pharmaceutical Industry

Program

Driving Digital Strategy

diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions Who Should Attend Senior executives who are responsible for shaping overall corporate strategy and driving digital strategy... View Details

27 Mar 2017
Blog Post

How to Partner With a Club: Host a Club Trek

Hosting an HBS Club Trek provides organizations with the opportunity to bring students on site to their offices and present career opportunities, company culture, and a day-in-life at the organization. This is a great way for... View Details

Keywords: Technology

November 2021
Article

The Effects of Retirement on Sense of Purpose in Life: Crisis or Opportunity?

By: Ayse Yemiscigil, Nattavudh Powdthavee and Ashley V. Whillans

Does retirement lead to an existential crisis or present an opportunity to experience a renewed sense of purpose in life? Prior research has documented a negative association between retirement and sense of purpose in life, suggesting that retirement could lead people... View Details

Keywords: Aging; Meaning; Socioeconomic Status; Life Experiences; Retirement; Well-being

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May 2002 (Revised February 2004)
Case

Innovation at Progressive (A): Pay-As-You-Go Insurance

By: Frances X. Frei and Hanna Rodriguez-Farrar

Consumer auto insurance is a price-sensitive industry in which customers rarely pay a premium to a provider even for additional service features. Progressive spends more on additional service features than its competitors do; consumers don't pay extra for these... View Details