Media and Broadcasting Industry - Publications - Faculty & Research

January 2011
Supplement

Interview with John Smith, CEO, BBC Worldwide

In an interview conducted by Professor John Quelch, Harvard Business School, October, 2007, BBC Worldwide CEO, John Smith, discusses formation of BBC Worldwide's Global Strategy Plans. View Details

Keywords: Brands and Branding; Global Strategy; Media and Broadcasting Industry

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05 Feb 2014
Research & Ideas

Can Putin Score Olympic Gold?

trouble if they don't go well. Perhaps the brand with the most to gain—or lose—is Mother Russia, which paid a record $51 billion to host the Games, and has a rare opportunity to show it has shaken off its economic View Details

Keywords: by Michael Blanding; Sports; Advertising

07 Sep 2020
Research & Ideas

How to Help Small Businesses Survive COVID's Next Phase

small-business owners can take now Mills offers three recommendations to cash-strapped business owners: Focus on social media and email to reach customers. The coronavirus pandemic forced many analog... View Details

Keywords: by Danielle Kost; Food & Beverage; Service

12 May 2003
Research & Ideas

How Hot is the “Hot Spot” Business?

hosted the event. Are Wireless "hot Spots" Potentially Hot Markets? Hot spots are pockets of wireless access points that increasingly populate airports, coffee shops, corporate campuses, public transportation, and even homes.... View Details

Keywords: by Sean Silverthorne & Martha Lagace; Technology; Communications; Telecommunications

18 Mar 2009
Research & Ideas

Marketing After the Recession

out under-performing distributors, shed unprofitable or unreliable customers, deleted poor-selling products from your portfolio, and concentrated your marketing dollars on media View Details

Keywords: by John Quelch; Retail

21 Jan 2009
First Look

First Look: January 21, 2009

how much to bid for the loans. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=209088 The Suzlon Edge Harvard Business School Case 708-051 With prices of oil, coal and gas at... View Details

Keywords: Martha Lagace

October 2023
Teaching Note

Metaverse Wars

By: Andy Wu and Matt Higgins

Teaching Note for HBS Case No. 723-431. Metaverse Wars recaps the development of the metaverse concept and the attendant hype, bringing the narrative up to the summer of 2023 when Meta’s big pivot looked more like a costly misstep than a stroke of strategic genius. In... View Details

Keywords: Metaverse; Strategy; Social Media; Internet and the Web; Technology Adoption; Technological Innovation; Technology Industry

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February 2006 (Revised January 2007)
Case

ABRY Partners, LLC: WideOpenWest

By: Josh Lerner and Smart Darren

ABRY, a Boston-based private equity group, is considering whether to terminate its investment in WideOpenWest or to try to salvage the transaction by acquiring a division of telecommunications unit Ameritech. View Details

Keywords: Private Equity; Investment Portfolio; Problems and Challenges; Financial Services Industry; Financial Services Industry; Boston

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May 2022
Supplement

Maestro Pizza (C): Taking the Fight Outside

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details

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12 Jun 2019
Research & Ideas

Investors Have More Than Money to Offer Entrepreneurs

website; putting their firm’s logo/board member on your website Invitations to marketing and sales events Tapping their social media presence for sharing news and events Beyond... View Details

Keywords: by Julia Austin

10 Oct 2007
First Look

First Look: First Look: October 10

spending associated with the redemption of such a coupon is focused on "marginal" grocery items, or grocery items that a customer does not typically buy. Download the paper: http://www.hbs.edu/research/pdf/08-024.pdf The Causes View Details

Keywords: Martha Lagace

October 1993 (Revised October 1996)
Case

Paragould City Cable

By: Willis M. Emmons III

Unhappy with the prices provided by the local, privately owned cable television operator, the city of Paragould, Arkansas constructs a competing municipally owned cable system. Once in operation, Paragould City Cable faces vigorous competition from the incumbent... View Details

Keywords: Business Strategy; Television Entertainment; Competitive Strategy; Distribution Channels; Media; Public Sector; Programs; Growth and Development Strategy; Cost; Performance Improvement; Entertainment and Recreation Industry; Arkansas

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04 May 2009
Research & Ideas

What’s Next for the Big Financial Brands

to advertise when media stories of trips and bonuses remind consumers of their extravagance and malfeasance? For consumers to change banks is burdensome but they can easily... View Details

Keywords: by John Quelch; Banking; Financial Services

July 2006 (Revised March 2008)
Case

Changan Automobile Co., Ltd.

By: Dennis Campbell and Donglin Xia

Chairman Yin Jiaxu must communicate that the company's extraordinary reported performance in 2002 reflects Changan's unique strategy within the competitive dynamics of China's automobile industry. Changan's 2002 annual report demonstrated an extraordinary level of... View Details

Keywords: Financial Reporting; Ethics; Corporate Disclosure; Media; Business and Shareholder Relations; Auto Industry; China

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March 2024
Case

Katharine Graham: Changing the World

By: Robert Simons and Shirley Sun

This case traces the life of Katharine Graham from housewife to publisher of the Washington Post. Born into a family of wealth, Graham described herself as a “doormat wife” after she married Phil Graham and stayed at home to raise their children. His unexpected death... View Details

Keywords: Mission and Purpose; Values and Beliefs; Power and Influence; Personal Characteristics; Leadership Style; Success; Work-Life Balance; News; Newspapers; Media; Gender; Publishing Industry

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Article

Marketing in the Age of Web 2.0

By: Jill Avery

Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details

Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Consumer Products Industry

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27 May 2014
First Look

First Look: May 27

Publications August 2013 Princeton University Press A Social Strategy: How We Profit from Social Media By: Piskorski, Mikołaj Jan Abstract—Almost no one had heard of social media a decade ago, but today... View Details

Keywords: Sean Silverthorne

29 Jun 2007
First Look

First Look: June 29, 2007

resource for executives and managers at all levels seeking to brush up on their knowledge of macroeconomic dynamics. Information or Opinion? Media Bias as Product Differentiation Authors:Bharat Anand, Rafael... View Details

Keywords: Martha Lagace