Publications
Publications
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- All HBS Web
(5,837)
- Faculty Publications (989)
- July 1993 (Revised November 1993)
- Case
European Bank for Reconstruction and Development: Marketing Strategy for the Debut Bond Offering
The European Bank for Reconstruction and Development, the first supranational financial institution of the post-Cold War era, is planning its debut in the international capital markets through a bond issuance of $500 million. The bank must determine its marketing... View Details
- May 1993 (Revised June 1993)
- Case
ABC Company
- May 1993
- Teaching Note
WJAC (A)—The Birth of a Radio Station TN
- March 1993
- Background Note
Stages Theory, The: A Framework for IT Adoption and Organizational Learning
By: Richard L. Nolan, David Croson and Katherine Seger
Describes Professor Richard Nolan's Stages Theory of Information Technology adoption by organizations. View Details
- 1993
- Comment
What Does a Theory of Creativity Require?
By: T. M. Amabile
Comments on Hans J. Eysenck's claims about the close alliance between creativity and psychosis in an article published in the periodical 'Psychological Inquiry.' Distinct senses of Eysenck's use of the term creativity; Failure of Eysenck to present an actual theory of... View Details
- December 1992 (Revised October 1995)
- Background Note
Note on Public Policy and the Media Industry
- March 1992 (Revised December 1992)
- Case
Harley-Davidson, Inc.--1987
By: W. Carl Kester and Julia Morley
After an LBO and near bankruptcy in the early 1980s, Harley-Davidson makes an astonishing recovery, going public in 1986. Its listing on the New York Stock Exchange in 1987 provides the occasion of an equity analyst to publish a research report in which she must issue... View Details
- January 1992
- Case
Metreke Cards
Used to introduce the assembly line process to first-year MBA students. Three different variations of an assembly line process for packing greeting cards are presented for analysis. To choose among the three, the students must address issues of time standards,... View Details
- November 1991 (Revised October 1993)
- Supplement
British Airways: ""Go for It, America!"" Promotion (B)
Provides details on the results of the campaign for British Airways (BA) in terms of expenditure by BA, press coverage, effect on bookings, and effect on overall market share. View Details
- August 1991 (Revised February 1992)
- Case
Gain Sharing at Star Cablevision Group
By: Leonard A. Schlesinger and Sarah Ann Greene
Describes Star's experiment with gain sharing over a three-year period. Background on the industry and company's history are provided to establish the context for the shift to pay-for-performance. Describes the three different gain sharing programs, the resulting... View Details
- May 1991 (Revised March 1992)
- Teaching Note
USA Today, Teaching Note
By: Robert L. Simons
Teaching Note for (9-191-004). View Details
Keywords: Media and Broadcasting Industry
- January 1991
- Teaching Note
Capital Cities/ABC, Inc: Spot Sales, Teaching Note
Keywords: Media and Broadcasting Industry
- November 1990 (Revised November 1991)
- Case
Time Inc. and New Magazine Development
By: David J. Collis and Nancy Donohue
Looks at the magazine development at Time Inc. in light of the growing dominance of the video group and the modern management of the 1980s. Highlights the firm's magazine development during 1989. View Details
- October 1990
- Case
Parenting Magazine
Describes a set of decisions confronting Robin Wolaner, who is negotiating with representatives of Time Inc. about investing in a project to launch a new magazine called Parenting. The negotiations have reached an impasse. Among the issues to be considered are the... View Details
- October 1990 (Revised March 1993)
- Background Note
Note on Cable Television Regulation
Examines the evolution of the U.S. cable television industry since its inception in the early 1950s. Particular emphasis is given to the roles played by technology, consumer demand, and regulation at both the local and federal level. Designed to facilitate a conceptual... View Details
- August 1990
- Case