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  • March 2017 (Revised February 2018)
  • Case

Tequila Patrón

By: Rohit Deshpandé, Carlos Castellanos Rodríguez, Silvia Cacho-Elizondo, Samantha Rullán and Fernanda Miguel
Tequila Patrón was one of the most successful tequila marketers in the United States. Patrón needed to grow, and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patrón to... View Details
Keywords: Marketing Strategy; Product Positioning; Growth and Development Strategy; Mexico
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    Christina R. Wing

    Christina Wing is a Senior Lecturer in the Technology and Operations Management Unit at the Harvard Business School. Her research focuses primarily on topics surrounding families in business, and the course she created, titled Demystifying the Family... View Details

      Learning to Successfully Hire in Online Labor Markets

      Hiring in online labor markets involves considerable uncertainty: which hiring choices are more likely to yield successful outcomes and how do employers adjust their hiring behaviors to make such choices? We argue that employers will initially explore the value... View Details
      • April 2007
      • Case

      Schibsted

      By: Bharat N. Anand and Sophie Hood
      In 2006, newspaper firms in developed markets were severely threatened on three fronts: the growth of online news, online classified advertising, and free newspapers. Schibsted, however, had managed to cope with these challenges successfully, and had become something... View Details
      Keywords: Transition; Product Launch; Organizational Change and Adaptation; Adaptation; Competitive Advantage; Media and Broadcasting Industry; Scandinavia
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      • 2007
      • Working Paper

      Evidence from Goodwill Non-impairments on the Effects of Unverifiable Fair-Value Accounting

      By: Karthik Ramanna and Ross L. Watts
      SFAS 142 requires firms to use unverifiable fair-value estimates to determine goodwill impairments. Standard setters suggest managers will use the discretion given by such estimates to convey private information on future cash flows, while agency theory predicts... View Details
      Keywords: Fair Value Accounting; Goodwill Accounting; Standards; Agency Theory
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      • October 2007
      • Article

      Opinion: Place Your Bets on the Future You Want

      By: Forest Reinhardt
      This piece posits that success in a carbon-constrained world will be determined by innovation and acumen, requiring companies to make bold moves. View Details
      Keywords: Governing Rules, Regulations, and Reforms; Innovation and Invention; Knowledge Use and Leverage; Leadership; Success; Environmental Sustainability; Climate Change; Competitive Advantage
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      • 20 Nov 2017
      • Research & Ideas

      How Independent Bookstores Have Thrived in Spite of Amazon.com

      line of research “technology reemergence.” It began with his study of the Swiss watch industry, which collectively reinvented itself (and thus survived) in the wake of digital watches. Five years ago, he set out to discover how independent bookstores View Details
      Keywords: by Carmen Nobel (with video by Amelia Kunhardt); Retail
      • September 2015
      • Case

      Eco7: Launching a New Motor Oil

      By: John Quelch and Sunru Yong
      Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and... View Details
      Keywords: Distribution Channels; Environmental Sustainability; Product Launch; Transportation; Energy Sources; Auto Industry
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      • Research Summary

      Helping at Work

      By: Teresa M. Amabile

      This research focuses on collaboration and helping in creative project teams. Colin Fisher (UCL), Julianna Pillemer (NYU Stern School), and I developed a multi-year research program examining help received and given, including successful and unsuccessful helping... View Details

      Keywords: Collaboration; Helping; Creativity; Creative Industries
      • 2011
      • Teaching Note

      UFIDA (B) (TN)

      By: F. Warren McFarlan, Bin Yang and E. Chen
      This case highlights the leadership, cultural and organizational structure dimensions of UFIDA. The case begins with Founder/Chairman Wang Wenjing's rags-to-riches story. Then UFIDA's senior and middle management of different backgrounds talk about their leader,... View Details
      Keywords: Computer Software; Corporate Vision; Emerging Markets; Leadership; Organizational Structure; China; Applications and Software; China
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      • 19 Apr 2004
      • Research & Ideas

      Birth of the American Salesman

      Walter A. Friedman's new book Birth of a Salesman chronicles the rise and development of modern sales management from the 18th century to the present day. Its fascinating cast of dynamic business figures and academic leaders includes John... View Details
      Keywords: by Laura Linard
      • November 1988
      • Case

      Honeywell Residential Division: New Product Development

      By: Steven C. Wheelwright
      Describes three different product development efforts at the Residential Controls division of Honeywell, Inc. Each of the three projects was for a different market and competitive environment. Each was tackled in a somewhat different way within the Honeywell... View Details
      Keywords: Product Development; Construction; Outcome or Result; Situation or Environment; Business Divisions; Product Design; Change Management; Construction Industry
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      • March 2013 (Revised July 2014)
      • Case

      Bay Partners (A)

      By: Josh Lerner and Lauren Barley
      In April 2010, Salil Deshpande has recently resigned from Palo Alto, California-based Bay Partners (Bay) where he had been a general partner. Although Deshpande had built a successful track record at the venture firm, he resigned with two other Bay general partners as... View Details
      Keywords: Risk and Uncertainty; Risk Management; Venture Capital; Conflict Management; Partners and Partnerships; Resignation and Termination; Policy; Management Teams; Financial Services Industry; California
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      • October 1991 (Revised November 1996)
      • Case

      Gordon Cain and the Sterling Group (A)

      By: Michael C. Jensen
      A Houston-based LBO firm makes two petrochemical acquisitions that benefit from improved industry conditions and improved organizational performance. The LBOs generate huge increases in value, creating problems for managers, who have large, undiversified equity... View Details
      Keywords: Organizational Change and Adaptation; Value Creation; Business Exit or Shutdown; Leveraged Buyouts; Chemical Industry; Houston
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        The Unintended Consequences of the Zero Lower Bound Policy

        Our novel evidence suggests that in the times of unusually low interest rates money market fund managers increased, on average, their portfolios’ risk. We also show... View Details

        • January 2019 (Revised October 2019)
        • Case

        Commercial Sales Transformation at Microsoft

        By: Doug J. Chung
        Industry leaders should adapt to changes in the business context and consider different ways to grow. Advances in technology had shifted software demand to the cloud. As a result, Microsoft announced a strategic shift in direction from its existing ‘Windows first’... View Details
        Keywords: Sales; Strategy; Transformation
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        • February 2004 (Revised March 2006)
        • Case

        Pratt & Whitney: Engineering Standard Work

        By: H. Kent Bowen and Courtney Purrington
        As the engineering of state-of-the-art jet engines becomes more and more complex, Pratt & Whitney leaders face major competitive problems. Product development projects are not meeting the cost, quality, and lead-time targets. The leadership develops a design,... View Details
        Keywords: Design; Engineering; Cost; Knowledge Management; Time Management; Product Launch; Standards; Product Development; Problems and Challenges; Quality; Creativity; Competitive Strategy; Manufacturing Industry
        Related
        • 18 Apr 2011
        • Research & Ideas

        It’s Not Nagging: Why Persistent, Redundant Communication Works

        moved the team faster, she says. Managers with power spent more time on damage control after assuming an employee had finished the work. That said, the results didn't show that either group was more View Details
        Keywords: by Kim Girard
        • 2012
        • Chapter

        Sustainable Cities: Oxymoron or the Shape of the Future?

        By: Robert G. Eccles, Annissa Alusi, Amy C. Edmondson and Tiona Zuzul
        Two trends are likely to define the 21st century: threats to the sustainability of the natural environment and dramatic increases in urbanization. This paper reviews the goals, business models, and partnerships involved in eight early "ecocity" projects to begin to... View Details
        Keywords: Environmental Sustainability; City; Urban Development; Infrastructure; Housing; Urban Scope; Business Ventures; Business Model; Green Technology Industry
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        • 11 Jan 2011
        • First Look

        First Look: Jan. 11

        supervisor, peers, and customers. You're constantly fighting fires. You're mired in office politics. You end each day exhausted and discouraged, wondering what, if anything, you've accomplished. You're not alone. As Linda Hill and Kent Lineback reveal in Being the... View Details
        Keywords: Sean Silverthorne