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Publications - Faculty & Research

Keywords: Retail ; Place Making ; Bookstores ; Industry Evolution ; Digital ; Commoditization ; Organizational Change and Adaptation ; Adaptation ; Business Strategy ; Digital Transformation ; E-commerce ;... View Details

2020
Working Paper

Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?

By: Alvin J. Silk and Ernst R. Berndt

The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details

Keywords: Economy; Advertising; Spending; Media

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Faculty & Research

HBS Book Space to Grow: Unlocking the Final Economic Frontier By: Matthew Weinzierl and Brendan Rosseau Your guide--using the compelling stories of changemakers and the tools of economics--to the View Details

July 2001 (Revised August 2002)
Case

Jamcracker

Jamcracker, a well-financed, young company is attempting to transform how IT services are delivered during a period of high-tech pessimism. Jamcracker is trying to popularize an "application service provider" (ASP) model of service delivery that will, if successful,... View Details

Keywords: Service Delivery; Information Technology; Business Startups; Information Technology Industry; Information Technology Industry

14 May 2001
Research & Ideas

Are You Managing To a ‘T’? Time To Break With Tradition

Many companies have tried, with mixed success, to leverage this underused asset by centralizing knowledge management functions or by investing heavily in knowledge management technology. We suggest another approach, one that requires... View Details

Keywords: by Morten T. Hansen & Bolko Von Oetinger

Lynda M. Applegate

Lynda M. Applegate is a Baker Foundation Professor at HBS and is Chair of the Advisory Committee for Harvard University’s Masters Degree of Liberal Arts in Finance and Management at the Harvard University Extension School. She has also played a... View Details

25 Sep 2006
Research & Ideas

How Software Platforms Revolutionize Business

independent developers to build new features. The cell phone has become a lucrative platform for more than handset makers—also in on the party are makers of digital cameras, music services, and organizer software. Not only are existing... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

21 Mar 2011
Research & Ideas

Are We Thinking Too Little, or Too Much?

they were the fresh popcorn, strictly out of habit. Lately, Norton has been studying the brain chemistry of decision makers, using functional magnetic resonance imaging (fMRI) in order to determine the neural signatures of decisions based... View Details

Keywords: by Carmen Nobel

21 Aug 2018
News

The Business Shelf: Driving Digital Strategy

October 2013 (Revised December 2013)
Case

Intuit QuickBooks: From Product to Platform

By: Andrei Hagiu and Elizabeth J. Altman

This case focuses on the challenges and opportunities faced by a successful incumbent organization attempting to transform a large portion of its business from a traditionally product-centric operating mode to a platform-based one that leverages network effects to... View Details

Keywords: Business Model; Organizational Change and Adaptation; Digital Platforms; Competitive Advantage; Network Effects; Consumer Products Industry

August 2024 (Revised March 2025)
Case

DBS' AI Journey

By: Feng Zhu, Harold Zhu and Adina Wong

Headquartered in Singapore, DBS Bank, one of Asia's leading financial services groups, embarked on a multi-year digital transformation under CEO Piyush Gupta in 2014. It was then that DBS also began experimenting with AI to drive value for the business and customers.... View Details

Keywords: Corporate Governance; AI and Machine Learning; Digital Transformation; Risk Management; Value Creation; Banking Industry; Financial Services Industry; Asia; Singapore

January 2022 (Revised September 2023)
Case

Simplifyy

By: Paul A. Gompers and Alicia Dadlani

Jake Lisby, co-founder and CEO of Simplifyy, a property technology startup in Kansas City, Missouri, was both exhausted and exhilarated by the flurry of activity surrounding the pivot of the business model in late 2021. Simplifyy, a venture-backed PropTech company, was... View Details

Keywords: SaaS; SaaS Business Models; Business Model; Business Startups; Small Business; Geographic Location; Technological Innovation; Information Technology; Transformation; Problems and Challenges; Information Technology Industry; Information Technology Industry; United States; Missouri

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Course Development

General Management: Processes and Action (GMPA) focuses on implementation and the way that general managers get things done. Typically, they work through processes—sequences of tasks and activities that unfold over time, like strategic planning,... View Details

September 2017 (Revised December 2017)
Case

Hulu: Redefining the Way People Experience TV

By: Henry W. McGee and Christine Snively

In May 2017, Hulu CEO Mike Hopkins announced the launch of Hulu Live TV, a new offering that would "change the way people experience TV." The new service would allow consumers to bypass traditional cable and satellite delivery and use the Internet to access live... View Details

Keywords: Television Industry; Internet; Television Entertainment; Internet and the Web; Disruptive Innovation; Competitive Strategy; Price; Media and Broadcasting Industry; Media and Broadcasting Industry

April 2001 (Revised March 2003)
Case

XUMA

By: Andrew P. McAfee and Kerry Herman

XUMA is a Silicon Valley start-up that builds customized eBusiness software suites for its corporate clients. This market is crowded with large players, including the major consulting and systems integration companies. To date, building these suites has been a very... View Details

Keywords: Production; Software; Business Startups; Innovation and Invention; Information Technology Industry; California

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Article

Beyond Statistics: The Economic Content of Risk Scores

By: Liran Einav, Amy Finkelstein, Raymond Kluender and Paul Schrimpf

"Big data" and statistical techniques to score potential transactions have transformed insurance and credit markets. In this paper, we observe that these widely-used statistical scores summarize a much richer heterogeneity, and may be endogenous to the context in which... View Details

Keywords: Analytics and Data Science; Risk and Uncertainty; Insurance Industry