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  • 27 Oct 2002
  • Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

The sales force can no longer passively accept and execute plans from marketing. Account managers, product managers, and advertising managers need to work together to protect profits and enhance volume in the harsh world of View Details
Keywords: by Benson Shapiro
  • 13 Mar 2023
  • Research & Ideas

The Power of Personal Connections: How Shared Experiences Boost Performance

Do relationships between colleagues raise the bar? A new analysis of how physicians who know each other provide better patient care could impart wide-ranging lessons for the business world. Specialists who received referrals from primary... View Details
Keywords: by Rachel Layne; Health
  • 29 Jan 2013
  • First Look

First Look: Jan. 29

dimension with particular relevance in outsourcing-is the end customer for whom it is produced. The performance benefits of such customer experience remain largely unexamined. We explore this dimension of... View Details
Keywords: Sean Silverthorne
  • 20 Nov 2012
  • First Look

First Look: November 20

  PublicationsThe Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Publication:Review of Marketing Science (forthcoming) Abstract We address a... View Details
Keywords: Sean Silverthorne
  • 30 Aug 2018
  • Blog Post

My Difficult Decision to Leave Google for HBS

class. Ninety students were debating a case about a recently purchased window-washing business. We skillfully dissected the immediate priorities for the new owner: customer retention and employee recruiting. Though some debate ensued... View Details
  • 17 Feb 2022
  • Book

When Employees Feel a Sense of Purpose, Companies Succeed

What’s a company’s purpose? Too often it has been hijacked by one extreme or the other claiming it’s either the unbridled pursuit of profit on behalf of shareholders or it’s anything but profit. I also take issue with the idea that... View Details
Keywords: by Ranjay Gulati
  • 15 Mar 2016
  • First Look

March 15, 2016

intelligent software for efficient order delivery, and a customer friendly online interface. Ocado's customer base had expanded beyond the wealthy to include middle-income consumers; even with a delivery... View Details
  • 06 Mar 2006
  • Research & Ideas

Four Strategies for Making Concessions

Richard E. Walton and Robert B. McKersie's book A Behavioral Theory of Labor Negotiations: An Analysis of a Social Interaction System (ILR Press, 1991). The head of a manufacturing firm was preparing to initiate talks with the leadership... View Details
Keywords: by Deepak Malhotra
  • 19 Mar 2013
  • First Look

First Look: March 19

report higher future sales growth and show a negative relation between profitability change and sales growth in high corruption geographic segments compared to firms with high anticorruption efforts. The net effect on valuation from sales... View Details
Keywords: Sean Silverthorne
  • Web

CSV in Practice - Institute For Strategy And Competitiveness

HBS ISC Creating Shared Value CSV Creating Shared Value CSV Explained Emerging Topics CSV in Practice Published CSV Cases CSV in Practice Creating Shared Value in Practice Not all profit is equal—an idea that has been lost in the narrow,... View Details
  • October 2016
  • Supplement

24 Hour Fitness (B): Ownership Changes, 2005–2016

By: John R. Wells and Gabriel Ellsworth
In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become... View Details
Keywords: Advertising; Advertising Campaigns; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Age; Training; Private Equity; Financing and Loans; Price; Profit; Revenue; Geographic Location; Geographic Scope; Health; Nutrition; Business History; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Teams; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Social Marketing; Demand and Consumers; Market Entry and Exit; Media; Organizational Design; Private Ownership; Problems and Challenges; Groups and Teams; Sales; Salesforce Management; Situation or Environment; Welfare or Wellbeing; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Web Sites; Value; Valuation; Health Industry; Media and Broadcasting Industry; United States; California; San Francisco
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  • Web

Globalization - Faculty & Research

Globalization Globalization December 2014 Article Market Competition, Earnings Management, and Persistence in Accounting Profitability Around the World By: Paul M. Healy , George Serafeim , Suraj Srinivasan and Gwen Yu We examine how... View Details
  • 25 Oct 2011
  • First Look

First Look: October 25

simulation tools and data as the U.S. policymakers use. Other case studies perform a sensitivity analysis (for instance, demonstrating that the increase in extra life year gains by relaxing certain fairness constraints can be as high as... View Details
Keywords: Sean Silverthorne
  • Web

Alternative Investments Course | HBS Online

Syllabus Enrollment Stories FAQs Enroll Now Key Concepts Speak the language of alternative investments so that you can better communicate and collaborate with your colleagues and customers Evaluate alternative investments—including... View Details
  • 07 Jul 2003
  • Research & Ideas

4+2 = Sustained Business Success

compared to Kmart. (The other companies in their quad were Target and the Limited.) Both companies were in roughly the same financial shape in 1986, but Dollar General grew steadily, showing healthy profits year after year. Meanwhile,... View Details
Keywords: by Nitin Nohria, William Joyce & Bruce Roberson
  • 12 Mar 2021
  • News

My Favorite Case

entrepreneurial culture relative to its Wall Street counterparts, but competition in the investment banking industry is intensifying in 1997 due to a wave of mega-mergers. The new combined banking entities are able to offer customers a... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 06 Oct 2020
  • Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

(virtually) talked with more than 50 “resilient” businesses across a variety of countries and sectors. The results of this exploration show that managers are trying to ensure safety and maintain profitability with tremendous energy and... View Details
Keywords: by Sean Silverthorne
  • Web

Design Thinking Course | HBS Online

innovations to market by discovering customer jobs to be done and aligning your business’s resources, processes, and profit formula. 6 weeks, 5 hrs/week Enroll by March 27 $1,850 Certificate View Details
  • 30 Apr 2013
  • First Look

First Look: April 30

an 85% increase in click-through rates for paid advertising and a 65% decrease in click-through rates for non-paid algorithmic search links to competing online travel agencies. As search engines increase monetization of clicks by integrating specialized services into... View Details
Keywords: Sean Silverthorne
  • Web

Disruptive Innovation Online Course | HBS Online

disruptive innovation theory Assess new opportunities and potential threats Discover jobs to be done and develop frameworks to better understand customer needs Acquire techniques for executive-level strategy development Organize for... View Details