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  • All HBS Web  (3,617)
    • People  (15)
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    • Multimedia  (71)
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← Page 45 of 3,617 Results →
  • March 1993 (Revised January 1998)
  • Case

Gallo Rice

By: John A. Quelch
Describes a company marketing branded rice products to three different countries--Italy, Argentina, and Poland. Explores the differences and similarities between the countries in terms of consumers, competition, products, and margins. View Details
Keywords: Food; Brands and Branding; Food and Beverage Industry; Italy; Poland; Argentina
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Quelch, John A., and Nathalie Laidler. "Gallo Rice." Harvard Business School Case 593-018, March 1993. (Revised January 1998.)
  • November 1994
  • Case

Dow Corning and the Breast Implant Controversy (A)

By: Willis M. Emmons III, Monica Brand and Greg Keller
In early 1994, Dow Corning Corp. debates whether to participate in a proposed $4.2 billion product liability settlement. Specifically, the firm must decide whether to contribute $2 billion to end a class action suit filed by women suffering from connective tissue... View Details
Keywords: Safety; Ethics; Health Disorders; Government Legislation; Crime and Corruption; Legal Liability; Risk and Uncertainty; Business Strategy; Communication Strategy; Lawsuits and Litigation; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
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Emmons, Willis M., III, Monica Brand, and Greg Keller. "Dow Corning and the Breast Implant Controversy (A)." Harvard Business School Case 795-047, November 1994.
  • February 2006
  • Case

Bumble and bumble: Building a Successful Business in Beauty and Fashion

By: Nancy F. Koehn and Erica Helms
Explores the creation and subsequent rise of Bumble and bumble, a trend-setting hair-care company. Analyzes the vision and achievements of the founding entrepreneur, Michael Gordon, and charts the evolution of the company within the $230 billion global beauty industry.... View Details
Keywords: Corporate Entrepreneurship; Brands and Branding; Mergers and Acquisitions; Business Strategy; Financial Condition; Business Growth and Maturation; Success; Distribution; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
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Koehn, Nancy F., and Erica Helms. "Bumble and bumble: Building a Successful Business in Beauty and Fashion." Harvard Business School Case 806-084, February 2006.
  • August 2018
  • Case

Garanti Payment Systems: Digital Transformation Strategy (A)

By: Shelle M. Santana and Esel Çekin
Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage the bank’s already... View Details
Keywords: Loyalty Program; Campaign Management; Campaign Enrollment; Branding; Customer Acquisition; Regulations; Regulatory Changes; Bank; Retail Banks; Banking; Credit Card; Payment Systems; Installment; Mobile App; Call Center; Data Analytics; Digital Technology; Banks and Banking; Business Subsidiaries; Mobile and Wireless Technology; Credit Cards; Brands and Branding; Governing Rules, Regulations, and Reforms; Decision Choices and Conditions; Digital Transformation; Financial Services Industry
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Santana, Shelle M., and Esel Çekin. "Garanti Payment Systems: Digital Transformation Strategy (A)." Harvard Business School Case 519-014, August 2018.
  • July 2005 (Revised April 2009)
  • Case

Real Madrid Club de Futbol (Multimedia)

By: John A. Quelch
In June 2004, Florentino Perez, a well-known Spanish businessman, was elected president of Real Madrid, one of the world's top soccer clubs. In his campaign, Perez had promised to turn around the club's finances, bring in world-class talent, and extend the club's brand... View Details
Keywords: Risk Management; Brands and Branding; Marketing Strategy; Organizational Change and Adaptation; Sports; Expansion; Sports Industry; Spain
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Quelch, John A. "Real Madrid Club de Futbol (Multimedia)." Harvard Business School Multimedia/Video Case 505-081, July 2005. (Revised April 2009.)
  • 27 Jun 2014
  • News

The Value of Luxury Poseurs

  • August 2019 (Revised August 2020)
  • Case

Magrabi: Fulfilling the Vision for the Future

By: John Beshears, Alpana Thapar and Boris Tsimerinov
In 2018, Magrabi was the leading retailer of eyeglasses, sunglasses, and other optical products in the Middle East, and it was embarking on a major shift in strategy, transitioning from a brand focused on clinical expertise to a brand that combined technical excellence... View Details
Keywords: Brands and Branding; Transition; Luxury; Sales; Service Delivery; Strategy; Employees; Recruitment; Consumer Products Industry; Retail Industry; Middle East
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Beshears, John, Alpana Thapar, and Boris Tsimerinov. "Magrabi: Fulfilling the Vision for the Future." Harvard Business School Case 920-009, August 2019. (Revised August 2020.)
  • 15 Nov 2022
  • Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

no-barrier-to-entry open mic night. Message delivery. Brands and other organizations hire influencers to use the platform to distribute a message, particularly on fashion, cosmetics, View Details
Keywords: by John Deighton and Leora Kornfeld

    When Discounts Raise Costs: The Effect of Copay Coupons on Generic Utilization

    Branded pharmaceutical manufacturers frequently offer “copay coupons” that insulate consumers from cost-sharing, thereby undermining insurers’ ability to influence drug utilization. We study the impact of copay coupons on branded drugs first facing generic entry... View Details
    • 06 Mar 2006
    • Research & Ideas

    Winners and Losers at the Olympics

    Miller. Here was the number one male skier in the world making it clear to one and all that he just didn't care or worse, was doing his best to do badly. That really hurts. He went from anointed to disjointed. Q: What do you think of the... View Details
    Keywords: Re: Stephen A. Greyser; Consumer Products; Entertainment & Recreation; Sports
    • 17 Aug 2020
    • Research & Ideas

    What the Stockdale Paradox Tells Us About Crisis Leadership

    each person introduce themselves by their name, job title, mission, and their immediate tasks (e.g, “I’m Sarah, I’m a creative, I’m creating a brand for Client X, I’m in this meeting to present findings... View Details
    Keywords: by Boris Groysberg and Robin Abrahams
    • November 2024
    • Case

    Demond Martin and WellWithAll

    By: Hise Gibson, Archie L. Jones and Ai-Ling Jamila Malone
    This case study chronicles the transformative entrepreneurial path of Demond Martin, co-founder and CEO of WellWithAll, a health and wellness startup. Motivated by a pivotal life experience and deep concern for racial health inequities, Martin transitions from a... View Details
    Keywords: Customers; Diversity; Ethnicity; Race; Health; Recruitment; Leadership Style; Management Style; Brands and Branding; Marketing Strategy; Product Launch; Product Positioning; Organizational Culture; Mission and Purpose; Relationships; Trust; Business Strategy; Competitive Strategy; Competitive Advantage; Investment; Business Startups; Transition; Entrepreneurship; Equality and Inequality; Consumer Products Industry; Retail Industry; Health Industry; United States; Chicago; Boston; Atlanta; North Carolina; District of Columbia
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    Gibson, Hise, Archie L. Jones, and Ai-Ling Jamila Malone. "Demond Martin and WellWithAll." Harvard Business School Case 625-041, November 2024.
    • Career Coach

    Michele Biamonte

    Michele (HGSE, Adult Development '05) combines her professional experience in finance, talent management and higher ed admin to help students and alumni optimize their self-assessment, career exploration... View Details
    Keywords: Education; Commercial Banking; Financial Services (All); Investment Banking; Financial Services (All); Investment Management; Financial Services (All)
    • Article

    Why, When, and How Much to Entertain Consumers in Advertisements?: A Web-based Facial Tracking Field Study

    By: Thales Teixeira, Rosalind Picard and Rana el Kaliouby
    The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in TV advertisements can make them more attractive and persuasive. However, little is known about the downsides of using too much entertainment. This research focuses on why, when, and... View Details
    Keywords: Face-tracking; Entertainment; Television; Purchase Intent; Commercials; Facial Expressions; Marketing Communication; Advertising; Television Entertainment; Marketing; Advertising Industry
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    Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby. "Why, When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study." Marketing Science 33, no. 6 (November–December 2014): 809–827.
    • 24 Dec 2010
    • News

    Selling Candy With a Conscience

    • 19 Jul 2017
    • News

    Is Gwyneth Paltrow’s pseudoscience winning?

    • 03 Feb 2013
    • News

    Ad firms break down formula for success on Super stage

    • 03 Mar 2017
    • News

    Do Search Ads Really Work?

    • 05 Jan 2022
    • News

    New Balance Lawsuit Shows How Flimsy the ‘Made in USA’ Label Actually Is

    • 11 Aug 2008
    • Research & Ideas

    Strategy Execution and the Balanced Scorecard

    financial strategy. If the company does not have a distinctive brand or market presence, a focus on identifying an attractive customer segment, such as through Harvard University professor Michael Porter's positioning framework, W. Chan... View Details
    Keywords: by Martha Lagace
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