Publications

November 1989
Supplement

Jan Carlzon, SAS, Video

By: John P. Kotter

Presents Jan Carlzon, Scandinavian Airline's (SAS) CEO, answering questions from executives in February of 1989. View Details

Keywords: Management Teams; Air Transportation Industry

June 1994 (Revised March 1995)
Supplement

Swissair's Alliances (B)--1991-94

By: David B. Yoffie

Updates the company's progress in increasing cooperation with its partners in the European Quality Alliance and Global Excellence Alliance. A rewritten version of an earlier supplement. View Details

Keywords: Partners and Partnerships; Alliances; Globalization; Air Transportation Industry

June 1994
Supplement

Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (B)

By: David B. Yoffie

Updates the (A) case. View Details

Keywords: Commercialization; Competition; Air Transportation Industry

December 1979 (Revised July 1982)
Case

Trans World Airlines (A) (Condensed)

By: Wickham Skinner and Robert Rodat

Keywords: Air Transportation Industry

November 1991
Case

British Airways: ""The World's Biggest Offer""

By: Stephen A. Greyser

Keywords: Air Transportation Industry

November 1990
Case

Eastern Airlines: The ""Fight Back"" Campaign

By: Stephen A. Greyser and Norman Klein

Keywords: Advertising Campaigns; Air Transportation Industry

April 1981 (Revised January 1987)
Case

Atlantic Aviation Corp.: Westwind Division

Raises issues on monitoring and controlling flight demonstration costs for the Westwind business jet. Atlantic's marketing vice president is concerned about rising demonstration costs, but doesn't wish to deny solid prospects an evaluation ride. He asks the general... View Details

Keywords: Cost Management; Product Marketing; Air Transportation Industry

December 1974
Case

Southwest Airlines (B)

Describes Southwest's response to a competitive fare cut and the results, bringing the action up to late March 1973, when management must make additional decisions on marketing strategy with both short- and long-range implications. Southwest Airlines (C) should not be... View Details

Keywords: Competition; Marketing Strategy; Air Transportation Industry

May 1992 (Revised May 1993)
Supplement

Jan Carlzon: CEO at SAS (B)

By: Christopher A. Bartlett

Summarizes Carlzon's new focus externally on building alliances and acquiring travel service companies. Describes the financial problems resulting from the recession and the Gulf War crisis. Designed as an in-class handout to highlight the long-term management... View Details

Keywords: Acquisition; Financial Crisis; Problems and Challenges; Planning; Leadership; Alliances; Strategy; Air Transportation Industry

01 Mar 2011
News

James McNerney Jr.

McNerney: It’s all about being globally competitive and creating U.S. jobs. Illustration by Andy Friedman Related Links The Path to Economic Revival Making Their Way Squawk Box at HBS - Jim McNerney, Dean Nitin Nohria, and University Professor Michael Porter discuss... View Details

Keywords: Julia Hanna; interview; Transportation Equipment Manufacturing; Transportation Equipment Manufacturing; Transportation Equipment Manufacturing; Transportation Equipment Manufacturing

September 2016 (Revised October 2018)
Case

LabCDMX: Experiment 50

By: Mitchell Weiss and Maria Fernanda Miguel

There were probably 30,000 public buses, minibuses, and vans in Mexico City. Though, in 2015, no one knew for certain since no comprehensive schedule existed. This was why el Laboratorio para la Ciudad (or LabCDMX) had spawned an effort to generate a map of the... View Details

Keywords: Public Entrepreneurship; Experimentation; Lean Startup; Government; Innovation; Crowdsourcing; Open Data; Entrepreneurship; Social Entrepreneurship; Innovation and Invention; Innovation Leadership; Government Administration; Transportation; Transportation Industry; Mexico City; Mexico

Web

Smaller Collections - Photography Collections - Historical Collections

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Photography Collections Introduction Large Collections Automobile Industry Caterpillar... View Details

June 21, 2017
Article

Uber Can't Be Fixed—It's Time for Regulators to Shut It Down

By: Benjamin G. Edelman

I argue that Uber's intentional malfeasance is its comparative advantage. But having grown through intentional illegality, Uber should face strict enforcement of applicable preexisting laws—penalties that would probably bankrupt the company. View Details

Keywords: Lawfulness; Laws and Statutes; Legal Liability; Law; Transportation; Transportation Industry; Transportation Industry

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April 2016
Supplement

Preparing a Concession Bid at TAV Airports Holding

By: C. Fritz Foley and Çiğdem Çelik

In 2013, TAV Airports Holding prepared a bid for the concession to build and operate the third Istanbul airport. This process involved input from various parts of the firm with operating and financial expertise. Burcu Geriş, the CFO of TAV Airports Holding, and her... View Details

Keywords: Project Finance; Infrastructure Development; Equity Cash Flows; Capital Budgeting; Valuation; Financial Management; Financing and Loans; Air Transportation Industry; Air Transportation Industry; Turkey

June 1977 (Revised May 1995)
Case

Railroads and the Beginnings of Modern Management

Consists of three selections by the most innovative of the early American railroad managers which describe the organizational structures and control systems they created. Questions to be asked are: why and how such managerial techniques were created, how well they... View Details

Keywords: Rail Transportation; Organizational Structure; Management Systems; Rail Industry; United States