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Show Results For
- All HBS Web
(1,080)
- News (112)
- Research (831)
- Events (1)
- Multimedia (2)
- Faculty Publications (590)
- 09 Sep 2008
- First Look
First Look: September 9, 2008
http://www.hbs.edu/research/pdf/08-025.pdf Deterring Online Advertising Fraud Through Optimal Payment in Arrears Authors:Benjamin G. Edelman Abstract I develop a screening model with delayed payments and probabilistic delayed observation... View Details
Keywords: Sean Silverthorne
- 24 Mar 2015
- First Look
First Look: March 24
investigating the workings of both the sell and buy sides of financial analysis, tackles how the U.S. securities industry research adds value in financial markets, and evaluates the business model problems that the View Details
Keywords: Sean Silverthorne
- August 1986 (Revised February 1991)
- Supplement
Population Services International: The Social Marketing Project in Bangladesh, Video
Population Services International, a not-for-profit agency founded to promote family planning information and to market birth control products, had an agreement with the government of Bangladesh to conduct a social marketing program using modern marketing techniques to... View Details
Keywords: Social Marketing; Health; Advertising; Marketing; Nonprofit Organizations; Government and Politics; Agreements and Arrangements; Health Industry; Bangladesh
Rangan, V. Kasturi. "Population Services International: The Social Marketing Project in Bangladesh, Video." Harvard Business School Video Supplement 887-506, August 1986. (Revised February 1991.)
- Web
Smaller Collections - Photography Collections - Historical Collections
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Photography Collections Introduction Large Collections Automobile Industry Caterpillar... View Details
- 25 Apr 2012
- What Do You Think?
How Will the “Age of Big Data” Affect Management?
organized. Other facts are generated by so-called digital sensors operating worldwide in industrial equipment, autos, and the like. By linking the sensors, an "industrial Internet" can be created. These trends appear to have "opportunity"... View Details
Keywords: Re: James L. Heskett
- 01 Dec 1999
- News
Pearson Hunt
Industrial Administrator Program, the Army Quartermaster Corps School, the Navy Supply Corps School, and the Army Air Forces Statistical School (where I did my teaching), as well as the Navy's Contract Termination course in the ending... View Details
Keywords: Pearson Hunt
- 13 Feb 2020
- Blog Post
Know Your Audience – Recruiting HBS Students for Manufacturing
highly diversified manufacturing, a tailored approach to recruiting also makes sense for aerospace and defense, airlines, and transportation. To connect with students who are deeply passionate about these manufacturing sectors, you can utilize View Details
Keywords: Manufacturing
- 20 Sep 2016
- First Look
September 20, 2016
communicated and received information, and as the broader advertising industry changed. New and more aggressive competitors were emerging, and the industry was quickly... View Details
Keywords: Sean Silverthorne
- 15 Apr 2014
- First Look
First Look: April 15
weighing options for growth. CTCA was entirely cancer focused and specialized in treating patients with complex and advanced-stage cancers, who were reached through advertising its integrative, team-based approach to care. CEO Stephen... View Details
Keywords: Sean Silverthorne
- Web
Polaroid Films - Edwin H. Land & Polaroid | Harvard Business School
Running a Healthy Company Excerpt from audio recording of Edwin Land's 1946 message to employees of Polaroid. Featured Spots, 1954–1975 An early advertiser on television, Polaroid featured spots on the late-night talk shows of Steve... View Details
- 01 Mar 2006
- News
The Producers
United States’ most visible, influential export. But given its uncertainties, what would drive HBS alumni to enter an industry characterized in the best of times as “the business of rejection”? * * * * * In Hollywood, the spotlight... View Details
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
2018 Columbia Studies in the History of U.S. Capitalism American Capitalism: New Histories By: Beckert, Sven, and Christine Desan, eds. Abstract—The United States has long epitomized capitalism. From its enterprising shopkeepers, wildcat banks, violent slave... View Details
- May 2024
- Teaching Note
The Meteoric Rise of Skims
Teaching Note for HBS Case No. 524-023, "The Meteoric Rise of Skims." View Details
Keywords: Brand; Branding; Direct-to-consumer; DTC; Influencers; Influencer Marketing; Fashion; Growth; Direct Marketing; Influence; Reputation; Social Influence; Consumer Goods; Consumer Products; Female Entrepreneur; Female Protagonist; Entrepreneurship And Strategy; Brand ＆ Product Management; Competitive Advantage; Online Followers; Retail; Retail Formats; Retailing; Online Retail; Celebrities; Celebrity; Celebrity Endorsement; Go To Market Strategy; Apparel; Startup Marketing; Startups; Brands and Branding; Growth and Development Strategy; Growth Management; Distribution Channels; Digital Marketing; Advertising; Power and Influence; Social Media; Fashion Industry; Fashion Industry; Fashion Industry; United States
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
Review] Global Business over Time By: Jones, G. Abstract—This article explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 and the present day. It also shows how global firms, emerging out of View Details
Keywords: Dina Gerdeman
- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
- June 2020
- Case
In-housing Digital Marketing at Sprint Corp.
By: David E. Bell, Rajiv Lal and Olivia Hull
In the fall of 2019, Sprint’s Chief Digital Officer Rob Roy reflected on the telecom’s efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions... View Details
Keywords: Advertising; Digital Marketing; Transformation; Talent and Talent Management; Marketing Strategy; Social Marketing; Telecommunications Industry; Telecommunications Industry; Telecommunications Industry; United States
Bell, David E., Rajiv Lal, and Olivia Hull. "In-housing Digital Marketing at Sprint Corp." Harvard Business School Case 520-026, June 2020.
- 01 Dec 2011
- News
Knowing the Score
always wind up being the best operators of a new business. I have been fascinated with ways companies brand themselves ever since my first-year Marketing class. That exposure informed many of my interview questions aimed at exploring ESPN’s near-legendary “This Is... View Details
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
Over the past two decades, entire industries have been disrupted by Internet competitors who "unbundled" their content and delivered it to consumers in new ways. Newspapers lost out to Google and Craigslist, record companies to iTunes and... View Details
Keywords: by Michael Blanding
- 15 Mar 2016
- First Look
March 15, 2016
transparency and weak governance in resource rich countries. However, we document that industry self-regulation has generated information to substitute for the gap in voluntary company disclosure. We also find some evidence that these... View Details
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
Tarun Abstract—New technologies can be unsettling for industry incumbents, regulators, and consumers, because norms and institutions for dealing with them don’t yet exist. Interestingly, businesspeople in emerging economies face similar... View Details
Keywords: Dina Gerdeman