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  • December 2015 (Revised February 2016)
  • Case

Ocado

By: José Alvarez, David E. Bell and Damien McLoughlin
In 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated... View Details
Keywords: Ocado; Grocery; Retail; Online Grocery; Supermarket; Delivery Models; Service Models; United Kingdom; Technology; Operations Management; Digital Platforms; Competition; Internet and the Web; Service Operations; Service Delivery; Supply Chain; Marketing; Food and Beverage Industry; Food and Beverage Industry; United Kingdom
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  • Article

Culture Is Not the Culprit: When Organizations Are in Crisis, It's Usually Because the Business Is Broken

By: Jay W. Lorsch and Emily McTague
When organizations get into big trouble, fixing the culture is usually the prescription. That's what most everyone said GM needed to do after its recall crisis in 2014—and ever since, CEO Mary Barra has been focusing on creating "the right environment" to promote... View Details
Keywords: Culture; Cultural Reform; Organizational Culture; Crisis Management; Business Processes
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  • Research Summary

Creating Corporate Value Added

By: Joseph L. Bower
In response to dramatic changes in the business environment--hypercompetition in many traditional industries, short product life cycles, and new competitors based in emerging nations--successful companies have responded by repositioning themselves in the global markets... View Details
  • 06 Aug 2014
  • News

Boards can get better at expecting the unexpected

  • 18 Jun 2013
  • News

Why Girls Get Better Discounts On Car Repairs

    Ryann Noe

    Ryann Noe is a doctoral candidate in the Organizational Behavior program jointly offered by Harvard Business School and the Department of Sociology at Harvard University.

    Her research examines how industries and technologies emerge and evolve, with a focus... View Details
    • 16 Oct 2017
    • Research & Ideas

    The Most Successful Startups Have Hands-On Founders

    getting the feedback they need, and they’re happy in the firm so they’re less likely to quit,” says Rembrand Koning, an assistant professor in Harvard Business School’s Strategy Unit who was a coauthor of... View Details
    Keywords: by Dina Gerdeman
    • March 2022 (Revised November 2023)
    • Case

    Doubling Down: Elon Musk's Big Bets in 2022

    By: David Yoffie and Daniel Fisher
    2021 was a banner year for Elon Musk. CEO of the electric vehicle manufacturer Tesla, the aerospace manufacturer SpaceX, and a few smaller startups, Musk became the richest person on Earth after Tesla reached a market capitalization of $1 trillion and SpaceX a private... View Details
    Keywords: Innovation and Management; Competitive Advantage; Competitive Strategy; Information Infrastructure; Applications and Software; Transportation; Strategic Planning; Leadership Style; Leading Change; Goals and Objectives; Aerospace Industry; Auto Industry; Battery Industry; United States; Europe; China
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    • June 2015 (Revised November 2015)
    • Case

    Akbank: Options in Digital Banking

    By: Rajiv Lal and Esel Çekin
    This case discusses the digitalization strategies of a leading bank in Turkey, Akbank, and how to position its digital banking products going forward. The Turkish banking industry was undergoing a transformation prompted by the demands of the country's digitally savvy,... View Details
    Keywords: Marketing; Banking; Emerging Market; Regulations; Channels; Digitization; Information Technology; Competition; Brands and Branding; Organizational Change and Adaptation; Emerging Markets; Distribution Channels; Banks and Banking; Digital Transformation; Banking Industry; Financial Services Industry; Turkey
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    • December 1987 (Revised August 1990)
    • Case

    Florida Power & Light's Quality Improvement Program

    Describes a major electric utility's highly successful effort to institute a comprehensive quality improvement program throughout the organization. Designed to be used in a comparative analysis of the quality improvement effort described in Paul Revere Insurance Co.... View Details
    Keywords: Organizational Change and Adaptation; Quality; Performance Productivity; Utilities Industry; Florida
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    • August 2020 (Revised November 2024)
    • Case

    NextView Ventures

    By: Jo Tango and Nori Gerardo Lietz
    David Beisel, Rob Go, and Lee Hower are non-partners at different-and-established venture capital (VC) firms. They decide to leave their positions to start a new seed-stage VC firm. The case covers the genesis of the firm, the formulation of its strategy and... View Details
    Keywords: Entrepreneurship; Venture Capital; Business Startups; Strategy
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    • June 2019 (Revised May 2022)
    • Case

    Roger Federer's TEAM8: Launching the Laver Cup

    By: Anita Elberse
    Roger Federer, widely regarded as the best tennis player in the history of the sport, walked onto the court to thunderous applause during in the second edition of the Laver Cup in September 2018. Named after tennis legend Rod Laver, the Cup pitted many of the greatest... View Details
    Keywords: Superstars; Tennis; Tournaments; Entrepreneurship; Sports; Competitive Strategy; Value Creation; Sports Industry
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    • Research Summary

    Environmental Management

    By: Forest L. Reinhardt
    Forest L. Reinhardt is exploring the strategic and operational problems of firms in environmentally significant industries. His book, Down to Earth: Applying Business Principles to Environmental Management (published in 2000 by Harvard Business School Press),... View Details
    • May 2023
    • Case

    Natural Gas in New England

    By: Robin Greenwood, Richard S. Ruback and Gil Highet
    Participants in the New England power market are exploring several strategies to meet the region's renewable power goals while also providing its residents with inexpensive and reliable electricity and heating fuel. New England was a first-mover into natural gas power... View Details
    Keywords: Natural Gas; Energy; Energy Industry; United States; Massachusetts
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    • January 2006 (Revised October 2007)
    • Background Note

    Managing Networked Businesses: Course Overview for Students

    By: Thomas R. Eisenmann
    Provides an overview for students of the MBA elective course Managing Networked Businesses (MNB). MNB focuses on management challenges in businesses that exhibit network effects. The first section of the note explains that such businesses comprise a large and growing... View Details
    Keywords: Business Model; Capital Structure; Business or Company Management; Network Effects; Organizational Design; Business and Government Relations; Social and Collaborative Networks; Competitive Strategy
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    • August 2023
    • Case

    Ripple 2023

    By: David B. Yoffie, Andy Wu and Sarah von Bargen
    This case covers Ripple’s events from 2020–2023. The focus of this case is Ripple’s 2023 victory over the SEC, which sued Ripple in 2020 claiming that they did not register their XRP coins as securities. After Ripple’s victory, CEO Garlinghouse faced numerous... View Details
    Keywords: Cryptocurrency; Currency; Lawsuits and Litigation; Business Strategy
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    • October 2021
    • Article

    Fintech Borrowers: Lax Screening or Cream-Skimming?

    By: Marco Di Maggio and Vincent Yao
    Personal credit is the fastest-growing segment of the consumer credit market, mainly driven by fintech lenders' staggering expansion. We study this market using a unique individual-level data, which covers most of the top fintech and traditional lenders, and provides... View Details
    Keywords: Fintech; Lending; Consumer Finance; Credit History; Self-control; Present Bias; Financing and Loans; Personal Finance; Credit; Behavior
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    • June 2025
    • Exercise

    Full-Funnel Advertising on TikTok: An Experiment (Solution)

    By: Jeremy Yang and Ayelet Israeli
    TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details
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    • June 2025
    • Supplement

    Full-Funnel Advertising on TikTok: An Experiment

    By: Jeremy Yang and Ayelet Israeli
    TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details
    Related
    • June 16, 2014
    • Article

    Working With Your In-Laws Isn't Always a Terrible Idea

    By: Josh Baron and Rob Lachenauer
    This article delves into the complex dynamics involving in-laws within family-owned enterprises. In-laws often face a challenging dual role as they must conform to the same professional standards as non-family employees while concurrently grappling with perceptions of... View Details
    Keywords: Family and Family Relationships; Family Ownership; Employees
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