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  • All HBS Web  (12,516)
    • People  (20)
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  • January 2003 (Revised July 2006)
  • Exercise

Travelexis.com Role for Jackie Hoff from Travelexis.com

By: Kathleen L. McGinn and Nicole Nasser
Two fictional travel companies, SCOUT and TravelPlanner, engage in competitive bidding to acquire a third party, Travelexis. This exercise consists of three roles, one representative from each of the three companies. It is based on the actual negotiations between... View Details
Keywords: Negotiation; Bids and Bidding; Acquisition; Travel Industry
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McGinn, Kathleen L., and Nicole Nasser. "Travelexis.com Role for Jackie Hoff from Travelexis.com." Harvard Business School Exercise 903-061, January 2003. (Revised July 2006.)
  • January 2003 (Revised July 2006)
  • Exercise

Travelexis.com Role for Pat Young from SCOUT

By: Kathleen L. McGinn and Nicole Nasser
Two fictional travel companies, SCOUT and TravelPlanner, engage in competitive bidding to acquire a third party, Travelexis. This exercise is consists of three roles, one representative from each of the three companies. It is based on the actual negotiations between... View Details
Keywords: Negotiation; Bids and Bidding; Acquisition; Travel Industry
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McGinn, Kathleen L., and Nicole Nasser. "Travelexis.com Role for Pat Young from SCOUT." Harvard Business School Exercise 903-060, January 2003. (Revised July 2006.)
  • July 2006 (Revised May 2007)
  • Case

Dubailand: Destination Dubai

Under the leadership of the al-Maktoum family, Dubai, a member of the United Arab Emirates, invested heavily in its infrastructure to reduce national dependence on oil and gas reserves. As an established international destination for shipping, business initiatives, and... View Details
Keywords: Geographic Location; Entertainment; Forecasting and Prediction; Projects; Cross-Cultural and Cross-Border Issues; Entertainment and Recreation Industry; Dubai
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Goetzmann, William N., and Irina Tarsis. "Dubailand: Destination Dubai." Harvard Business School Case 207-005, July 2006. (Revised May 2007.)
  • 08 Apr 2014
  • First Look

First Look: April 8

examples such as TripAdvisor, Wikipedia, and the New York Times, the authors offer strategies for competing in markets with network effects. New entrants should focus on customer groups that they are... View Details
Keywords: Sean Silverthorne
  • May 2011
  • Teaching Note

The Dutch Flower Cluster (TN)

By: Jorge Ramirez-Vallejo and Michael E. Porter
Teaching Note for 711507. View Details
Keywords: Customer Value and Value Chain; Auctions; Industry Clusters; Competition; Plant-Based Agribusiness; Netherlands; China; Colombia; Ecuador; Kenya
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Ramirez-Vallejo, Jorge, and Michael E. Porter. "The Dutch Flower Cluster (TN)." Harvard Business School Teaching Note 711-534, May 2011.
  • September 2016
  • Case

Generali: Paving the Way for CEE Expansion

By: Dante Roscini and Emer Maloney
Generali was one of Italy’s largest companies and one of Europe’s largest insurers and had for decades been at the center of the web of cross-shareholding that has characterized the opaque brand of old Italian capitalism. This bred sub-par returns while serving to... View Details
Keywords: Joint Ventures; Transformation; Insurance; Emerging Markets; Negotiation Deal; Business and Shareholder Relations; Expansion; Business Strategy; Insurance Industry; Italy; Europe
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Roscini, Dante, and Emer Maloney. "Generali: Paving the Way for CEE Expansion." Harvard Business School Case 717-016, September 2016.
  • February 2009
  • Case

HP: The Computer is Personal Again

By: Rajiv Lal and Cathy Ross
In September 2008, Todd Bradley, executive vice president of Hewlett-Packard Company's Personal Systems Group (PSG), gathered his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was a discussion of... View Details
Keywords: Revenue; Product Positioning; Corporate Strategy; Computer Industry; Computer Industry
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Lal, Rajiv, and Cathy Ross. "HP: The Computer is Personal Again." Harvard Business School Case 509-010, February 2009.
  • February 2024 (Revised February 2024)
  • Teaching Note

Travelogo: Understanding Customer Journeys

By: Eva Ascarza and Ta-Wei Huang
Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details
Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States
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Ascarza, Eva, and Ta-Wei Huang. "Travelogo: Understanding Customer Journeys." Harvard Business School Teaching Note 524-045, February 2024. (Revised February 2024.)
  • December 2007 (Revised October 2008)
  • Case

Real Madrid Club de Fútbol in 2007: Beyond the Galácticos

By: Anita Elberse and John A. Quelch
On June 17, 2007, Real Madrid sealed its first Spanish league championship under new president Ramon Calderon, ending an unprecedented title drought. Real Madrid had seen a significant growth in revenues and now was the world's biggest soccer club and among the largest... View Details
Keywords: Talent and Talent Management; Risk Management; Brands and Branding; Marketing Strategy; Sports; Sports Industry
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Elberse, Anita, and John A. Quelch. "Real Madrid Club de Fútbol in 2007: Beyond the Galácticos." Harvard Business School Case 508-060, December 2007. (Revised October 2008.)
  • February 1996
  • Case

Chadwick, Inc.: The Balanced Scorecard (Abridged)

By: Robert S. Kaplan
The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its... View Details
Keywords: Balanced Scorecard; Research and Development; Product Launch; Commercialization; Consumer Behavior; Customer Focus and Relationships; Performance Evaluation; Pharmaceutical Industry
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Kaplan, Robert S. "Chadwick, Inc.: The Balanced Scorecard (Abridged)." Harvard Business School Case 196-124, February 1996.
  • 29 Apr 2014
  • First Look

First Look: April 29

  Publications August 2013 Journal of Financial Economics X-CAPM: An Extrapolative Capital Asset Pricing Model By: Barberis, Nicholas, Robin Greenwood, Lawrence Jin, and Andrei Shleifer Abstract—Survey evidence suggests that many... View Details
Keywords: Sean Silverthorne
  • January 2025
  • Case

Real Madrid Club de Fútbol

By: Anita Elberse, Juan Pasquín and Íñigo Pasquín
On June 1, 2024, Spanish soccer club Real Madrid captures its fifteenth Champions League title—more than double the tally of the nearest competitor. Under Florentino Pérez’s leadership, the club has now won six of the last eleven UEFA Champions League titles, and has... View Details
Keywords: Soccer; Football; Entertainment; Media; Talent Management; Superstars; General Management; Sports; Marketing; Recruitment; Competitive Strategy; Growth and Development Strategy; Sports Industry; Sports Industry; Sports Industry
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Elberse, Anita, Juan Pasquín, and Íñigo Pasquín. "Real Madrid Club de Fútbol." Harvard Business School Case 525-026, January 2025.
  • March 2010 (Revised November 2010)
  • Case

Pandora Radio: Fire Unprofitable Customers?

By: Willy C. Shih and Halle Alicia Tecco
Pandora Radio is at a crossroads. Founder Tim Westergren has just been told by a well known VC to get rid of his unprofitable customers in order to get his costs down, but Westergren is not sure that such actions are consistent with his company's business model.... View Details
Keywords: Business Model; Customer Satisfaction; Music Entertainment; Venture Capital; Profit; Growth and Development Strategy; Consumer Behavior; Internet; Media and Broadcasting Industry
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Shih, Willy C., and Halle Alicia Tecco. "Pandora Radio: Fire Unprofitable Customers?" Harvard Business School Case 610-077, March 2010. (Revised November 2010.)
  • 12 Aug 2008
  • First Look

First Look: August 12, 2008

that Enhance the Effectiveness of Workforce Diversity Initiatives in Knowledge Intensive Firms Authors: Modupe N. Akinola, David A. Thomas Abstract Workforce diversity continues to be a key focus for organizations, driven by globalization... View Details
Keywords: Sean Silverthorne
  • November 2003 (Revised March 2004)
  • Case

Drilling South: Petrobras Evaluates Pecom

By: Mihir A. Desai and Ricardo Reisen de Pinho
The Brazilian oil company, Petrobras, is evaluating the acquisition of an Argentine oil company, the Perez Companc Group (Pecom). The acquisition would increase Petrobras' oil reserves and expand its interests outside Brazil, a significant step for the largest company... View Details
Keywords: Mergers and Acquisitions; Forecasting and Prediction; Financial Crisis; Non-Renewable Energy; Cross-Cultural and Cross-Border Issues; Corporate Governance; Risk Management; Emerging Markets; State Ownership; Performance Evaluation; Risk and Uncertainty; Valuation; Energy Industry; Argentina; Brazil
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Desai, Mihir A., and Ricardo Reisen de Pinho. "Drilling South: Petrobras Evaluates Pecom." Harvard Business School Case 204-043, November 2003. (Revised March 2004.)
  • December 2004 (Revised May 2005)
  • Case

Levenger Company

By: Myra M. Hart, Kristin Lieb and Victoria Winston
The Leveens started a high-end catalog business as a small home-based venture in 1987. It grew into a nationally recognized, $60 million company, offering products that ranged from unique pens and pencils to leather briefcases and fully furnished offices. In 1999, it... View Details
Keywords: Strategic Planning; Financial Liquidity; Business Exit or Shutdown; Expansion; Business Growth and Maturation; Value; Entrepreneurship; Financing and Loans; Globalization; Business Startups; Growth and Development Strategy; Retail Industry; United States
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Hart, Myra M., Kristin Lieb, and Victoria Winston. "Levenger Company." Harvard Business School Case 805-004, December 2004. (Revised May 2005.)
  • May 2023
  • Case

CMA CGM: Reducing the Carbon Footprint of Container Shipping

By: Willy C. Shih and Emilie Billaud
Marine transport is the most cost-effective way to move large volumes over long distances, and container shipping is the backbone of international trade in goods. Yet shipping contributed 3% of worldwide greenhouse gas emissions, and the deep-sea segment, which... View Details
Keywords: Container Shipping; Logistic Regression; Trade Links; Decarbonization; Environmental Strategies; Environmental Impact; Globalization; Trade; Environmental Regulation; Logistics; Supply Chain; Governance Compliance; Shipping Industry; European Union; Asia; North America
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Shih, Willy C., and Emilie Billaud. "CMA CGM: Reducing the Carbon Footprint of Container Shipping." Harvard Business School Case 623-006, May 2023.
  • 05 Dec 2005
  • Research & Ideas

VCs Survey Post-Bubble Opportunities

contributed 50 percent to 70 percent of distributions in the industry in the past ten to fifteen years. With so much global liquidity, he added, it will become even more difficult to earn a respectable rate... View Details
Keywords: by Julie Hanna; Financial Services
  • December 2019 (Revised June 2024)
  • Supplement

The Dutch East India Company in 1612 (B)

By: Lynn S. Paine and Giuseppe Dari-Mattiacci
The case relates the decision made in the A case and what happened in the aftermath. View Details
Keywords: Corporate Governance; Globalized Firms and Management; Organizational Structure; Laws and Statutes; Financial Markets; Business and Shareholder Relations; Business and Government Relations; Business History; Shipping Industry; Netherlands
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Paine, Lynn S., and Giuseppe Dari-Mattiacci. "The Dutch East India Company in 1612 (B)." Harvard Business School Supplement 320-048, December 2019. (Revised June 2024.)
  • December 2021
  • Case

Pairwise

By: José B. Alvarez and Annelena Lobb
Pairwise discusses the strategic approach of a company aiming to “snackify” fruits and vegetables by using CRISPR-Cas9 gene editing to create nutritious, bite-sized foods that could compete with packaged snacks. The company is confronting a number of challenges,... View Details
Keywords: Gene Editing; GMO; Food; Nutrition; Competition; Market Entry and Exit; Public Opinion; Competitive Strategy; Consumer Behavior; Food and Beverage Industry
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Alvarez, José B., and Annelena Lobb. "Pairwise." Harvard Business School Case 522-058, December 2021.
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