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    William Wrigley, Jr.

    in eccentric advertising schemes as well as in the creation of new flavors, most notably the Spearmint flavor. Though sales were initially slow, the product soon became very popular in the United States, and later spread around the world,... View Details
    Keywords: Food & Tobacco

      Rose Totino

      Using her car as collateral, Totino secured a $1,500 loan to launch a pizza take-out restaurant in Minnesota. Since pizza was so new, Totino also had to bring samples of her product to the loan committee to secure the initial financing.... View Details
      Keywords: Food & Tobacco

        Laurence A. Tisch

        the brothers next took to expanding Loew’s into the hotel business, buying hotels in New York, Chicago and San Francisco. By 1968, the brothers had built Loews into the third largest hotel operator, with assets of $278 million and revenues of $167 million. Tisch has... View Details
        Keywords: Entertainment & Broadcast Media

          Henry J. Heinz II

          Heinz II engineered immense growth for the food products firm. In his first few years as president, Heinz took advantage of the postwar boom in the American economy and took the firm public in 1946. Through an extensive and well-planned... View Details
          Keywords: Food & Tobacco

            Adolph Coors

            Golden Brewery in Golden, Colorado. His business flourished, quickly becoming the leading brewery in the western United States. He brought new innovations to the brewery business and diversified the company’s product line by offering... View Details
            Keywords: Food & Tobacco
            • 01 Dec 2012
            • News

            Faculty Research Online

            long before the current recession took hold. Professors Michael Porter and Jan Rivkin discuss causes and possible solutions. Better by the Bundle? Video-game companies do it, fast-food restaurants, too. Why don't more companies bundle View Details
            Keywords: Executive, Legislative, and Other General Government Support; Government
            • June 2022
            • Case

            Worten Portugal: Becoming a Digital Marketplace

            By: Antonio Moreno, Pedro Amorim and Tonia Labruyere
            With Amazon's entry into Portugal, Miguel Mota Freitas, CEO of Portuguese electronics chain Worten, is reflecting on their strategy of building a competitive marketplace. View Details
            Keywords: Digital Transformation; Digital Strategy; Digital Platforms; Brands and Branding; E-commerce; Logistics; Service Delivery; Supply Chain; Competitive Strategy; Diversification; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Portugal; Spain
            Related
            • March 2022 (Revised December 2022)
            • Case

            Perch

            By: Jeffrey F. Rayport, Stacy Straaberg and Julia Kelley
            In May 2021, Perch CEO Chris Bell needed to decide whether his e-commerce aggregator company, which bought and scaled Amazon Marketplace brands, should acquire up to three acquisition targets. The prospective acquisitions, Web Deals Direct, HomeCo, and Future Brands,... View Details
            Keywords: Business Ventures; Acquisition; Business Growth and Maturation; Decision Making; Cost vs Benefits; Decision Choices and Conditions; Decisions; Management; Growth and Development Strategy; Strategy; Business Strategy; Integration; E-commerce; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; North America; United States; Massachusetts; Boston; California; Asia; Philippines
            Related
            • December 2018 (Revised October 2020)
            • Case

            Shiseido: Reinvesting in Brand

            By: Jill Avery and Nobuo Sato
            Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four... View Details
            Keywords: Brand Management; Brand Value; Turnaround; Brand Portfolio; Brand Communication; Global Brands; Digital Marketing; Return On Investment; Marketing ROI; Internet Marketing; Marketing; Marketing Strategy; Brands and Branding; Value; Growth and Development Strategy; Investment Return; Consumer Behavior; Consumer Products Industry; Consumer Products Industry; Japan; Asia
            Related
            • December 2017 (Revised January 2018)
            • Teaching Note

            Bega Cheese: Bidding to Bring Vegemite Back Home

            By: Benjamin C. Esty, Lauren G. Pickle and Greg Saldutte
            In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelēz International’s Australia and New Zealand (ANZ) grocery business which included several leading consumer brands such as Vegemite, the iconic Australian... View Details
            Keywords: Mergers ＆ Acquisitions; Value Drivers; Discounted Cash Flow (DCF); Dairy Industry; Corporate Scope; Diversification; Consumer Goods; Iconic Brands; Australia; Corporate Finance; Bidding Strategy; Cross Border; Financing; Mergers and Acquisitions; Valuation; Value Creation; Business Divisions; Capital Structure; Food; Bids and Bidding; Consumer Products Industry; Consumer Products Industry; Australia; United States
            Related
            • July 2017 (Revised July 2019)
            • Supplement

            "Doctor My Eyes"--The Acquisition of Bausch & Lomb by Warburg Pincus (B)

            By: Nori Gerardo Lietz and Ricardo Andrade
            The B Case of "Dr. My Eyes" provides the answer as to what happened after the ending fact pattern in Case A and the imminent choices faced by the protagonist in the primary case. At the end of the Case A, Bess Weatherman of Warburg Pincus, must chose one option of two... View Details
            Keywords: Private Equity; Health Care and Treatment; Mergers and Acquisitions; Corporate Governance; Decision Choices and Conditions; Outcome or Result; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
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            • July 2016 (Revised July 2019)
            • Teaching Plan

            Doctor My Eyes: The Acquisition of Bausch & Lomb by Warburg Pincus (A)

            By: Nori Gerardo Lietz and Ricardo Andrade
            In early 2010, senior partners at Warburg Pincus met to review a report on Bausch & Lomb Incorporated, the firm's largest investment at the time. Warburg Pincus had led a group of investors in acquiring Bauch & Lomb on October 26, 2007, taking the company private and... View Details
            Keywords: Health Care; Mergers ＆ Acquisitions; Governance; Buyout; Private Equity; Finance; Mergers and Acquisitions; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
            Related
            • April 2016 (Revised July 2019)
            • Case

            "Doctor My Eyes"--The Acquisition of Bausch & Lomb by Warburg Pincus (A)

            By: Nori Gerardo Lietz
            In early 2010, senior partners at Warburg Pincus met to review a report on Bausch & Lomb Incorporated, the firm's largest investment at the time. Warburg Pincus had led a group of investors in acquiring Bauch & Lomb on October 26, 2007, taking the company private and... View Details
            Keywords: Health Care; Mergers ＆ Acquisitions; Governance; Buyout; Private Equity; Finance; Mergers and Acquisitions; Corporate Governance; Health Care and Treatment; Reports; Business Model; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
            Related
            • July 2008 (Revised September 2009)
            • Supplement

            Arauco (B): "Papel" in Brazil

            By: Ramon Casadesus-Masanell, Jorge Tarzijan and Jordan Mitchell
            This is Part B to the "Arauco: Forward Integration or Horizontal Expansion?" case. This short case looks at the company in late 2007 after it has decided to invest in a Brazilian joint venture involving forests, saw mills, and a paper mill. The case acts as an epilogue... View Details
            Keywords: Joint Ventures; Investment; Vertical Integration; Forest Products Industry; Forest Products Industry; Brazil; Chile
            Related
            • May 2005
            • Supplement

            Otis Elevator: An Interview with Ari Bousbib (video)

            By: F. Warren McFarlan and Brian DeLacey
            CEO Ari Bousbib talks about how IT is transforming Otis and the practical challenges they are overcoming. Visibly demonstrates what appropriate CEO involvement is in an IT-enabled business transformation. View Details
            Keywords: Management Teams; Information Technology; Organizational Change and Adaptation; Leading Change; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
            Related
            • November 2003
            • Supplement

            P&G Japan: The SK-II Globalization Project

            By: Christopher A. Bartlett
            Paolo de Cesare and A.G. Lafley review the strategic and organizational challenges they face in deciding whether to make the prestigious Japanese beauty product, SK-II, a global brand. In a three-part videotaped interview, they discuss the challenges, reveal the... View Details
            Keywords: Globalization; Brands and Branding; Organizational Structure; Strategy; Decision Choices and Conditions; Consumer Products Industry; Consumer Products Industry; Japan
            Related
            • February 2020 (Revised June 2020)
            • Background Note

            China Commerce 2020

            By: William R. Kerr, Daniel O'Connor and Nathaniel Schwalb
            China's digital commerce platforms engage billions of consumers daily across a number of routine tasks from banking, retail purchases, travel, gaming, payments, and more. These platforms are the most sophisticated/informed and highest performing/capable in the world.... View Details
            Keywords: Platforms; Strategy; Leadership; E-commerce; Digital Platforms; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; China
            Related
            • Career Coach

            Rich Schneider

            Rich (HBS’74) has been a Career Coach since 2009 and works with both students and alumni. He retired from a 35 year career in management consulting that year and is presently active in several capacities: Partner in Sage Partners, a consulting/venture development firm;... View Details
            Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

              Harold V. Haverty

              Haverty achieved over 5 consecutive years of 25%+ return on equity ratios and double digit revenue growth. He is credited with diversifying Deluxe – expanding into electronic funds processing from off-line check printing. Haverty was cited by Forbes in 1991 as the most... View Details
              Keywords: Finance
              • 06 Apr 2009
              • Research & Ideas

              Cheers to the American Consumer

              concerned or burdened by history. Many live for today or for the next new thing. Early adopters and lead users of new products are listened to and applauded. Their opinions are sought on the Internet. They can accelerate adoption of a new... View Details
              Keywords: by John Quelch