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February 2018 (Revised August 2023)
Case

Nykaa.com: A Passion for Beauty

By: Paul Gompers, Anjali Raina and Rachna Chawla

Being an entrepreneur was a childhood dream for Falguni Nayar. The opportunity to build Nykaa.com, a woman-centered business, with a multi-brand retail format in the beauty and wellness space, and the fact that she was doing it with her daughter Adwaita (HBS MBA 2013)... View Details

Keywords: Entrepreneurship; Leadership; Organizational Culture; Information Technology; Human Resources; Brands and Branding; Operations; Marketing; Decision Making

February 2018 (Revised October 2019)
Technical Note

The Art and Science of Brand Valuation

Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details

February 2018
Background Note

Patent Trolling

By: Lauren H. Cohen, Umit G. Gurun, Scott Duke Kominers and George Hou

The U.S. Intellectual Property (IP) Ecosystem is one of the most robust and dynamic in the world—and has been for centuries. The bedrock of this system is the "patent," a legal document that allows its holder exclusive commercialization rights of a part of the "idea... View Details

Keywords: Intellectual Property; Patents; Lawsuits and Litigation; United States

February 2018 (Revised December 2020)
Supplement

People Analytics at Teach For America (Data Set)

By: Jeffrey T. Polzer

This data set is a supplement to the People Analytics at Teach For America (A) case. View Details

Keywords: Analytics; Human Resource Management; Data; Workforce; Hiring; Talent Management; Forecasting; Predictive Analytics; Organizational Behavior; Recruiting

February 2018
Teaching Note

Advika Consulting Services: Challenges and Opportunities in Managing Human Capital

By: Alison Wood Brooks, Francesca Gino, Julia J. Lee, Bradley R. Staats, Andrew Wasynczuk and John Beshears

Teaching Note for HBS No. 916-033. View Details

Keywords: Consulting Firms

February 2018
Case

EmQuest: Travel Distribution in the Digital Era

By: Karim R. Lakhani and Gamze Yucaoglu

EmQuest, Emirates Group’s travel distribution company, must decide what to do with its contract with the global distribution system it uses, Sabre. Since its founding in 1988, EmQuest was servicing travel agents in the MENA region by providing a connection to over 400... View Details

Keywords: UAE; Decision; Business Model; Competitive Strategy; Growth and Development Strategy; Decision Choices and Conditions; Business Strategy; Value Creation; Change Management; Emerging Markets; For-Profit Firms; Competitive Advantage; Travel Industry; United Arab Emirates

February 2018
Teaching Note

Instacart and the New Wave of Grocery Startups

By: John Deighton

Teaching Note for HBS No. 515-089. View Details

February 2018 (Revised December 2020)
Case

People Analytics at Teach For America (A)

By: Jeffrey T. Polzer and Julia Kelley

As of mid-2016, national nonprofit Teach For America (TFA) had struggled with three consecutive years of declining application totals, and senior management was re-examining the organization's strategy, including recruitment and selection. A few months earlier, former... View Details

Keywords: Recruitment; Selection and Staffing; Analysis; Forecasting and Prediction

February 2018
Supplement

People Analytics at Teach For America (B)

By: Jeffrey T. Polzer and Julia Kelley

This is a supplement to the People Analytics at Teach For America (A) case. In this supplement, Managing Director Michael Metzger must decide how to extend his team’s predictive analytics work using Natural Language Processing (NLP) techniques. View Details

Keywords: Analytics and Data Science; Forecasting and Prediction; Recruitment; Analysis

February 2018
Case

Root Capital and the Efficient Impact Frontier

By: Shawn Cole and Caitlin Reimers Brumme

In 2015 Root Capital, a pioneer in the impact investing space, began to explore how to more systematically integrate impact and financial management. After much deliberation, Root Capital landed on ex-ante rating system for any potential investment that produced a... View Details

Keywords: Measurement and Metrics; Investment; Finance; Performance Efficiency; Boston

Article

Administrative Costs Associated with Physician Billing and Insurance-Related Activities at an Academic Health Care System

By: Phillip Tseng, Robert S. Kaplan, Barak D. Richman, Mahek A. Shah and Kevin A. Schulman

The federal government mandated adoption of certified electronic health record systems (EHR), at least in part, to reduce administrative costs for physicians. This study used time-driven activity-based costing to determine the administrative costs associated with... View Details

Keywords: Health Care and Treatment; Cost Management; Insurance; Problems and Challenges

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February 2018
Teaching Note

Cyber Breach at Target

By: Suraj Srinivasan and Lynn Paine

Teaching Note for HBS No. 117-027. View Details

February 2018
Teaching Note

Earlham College Basketball: Turnaround Strategy

By: Juan Alcacer and Anne Marie Knott

Teaching Note for HBS No. 718-497. View Details

February 2018
Teaching Plan

Hulu: Redefining the Way People Experience TV

By: Henry W. McGee and Christine Snively

Teaching Plan for HBS No. 318-002. View Details

Other Article

L.L. Bean Will Regret Ending Lifetime Product Guarantee

By: Scott Duke Kominers

2018
Working Paper

Thanks for Nothing: Expressing Gratitude Invites Exploitation by Competitors

By: Jeremy Yip, Kelly Kiyeon Lee, Cindy Chan and Alison Wood Brooks

Previous research has revealed that expressing gratitude motivates prosocial behavior in cooperative relationships. However, expressing gratitude in competitive interactions may operate differently. Across five studies, we demonstrate that individuals interacting with... View Details

Keywords: Gratitude; Forgiveness; Negotiations; Emotion; Emotions; Behavior; Negotiation; Ethics

February 2018 (Revised June 2018)
Case

Uruguay: Facing the 21st Century

By: Sophus A. Reinert, Michael Chu and Carin-Isabel Knoop

In the fall of 2017, self-made business leader Edgardo Novick pondered his campaign to be elected President of Uruguay, “the Switzerland of Latin America.” Inspired by populist revolts against the status quo observable worldwide, Novick hoped he could ride popular... View Details

Keywords: Uruguay; Edgardo Novick; Business Cycles; Macroeconomics; Geographic Location; Government and Politics; Wealth and Poverty; Economic Slowdown and Stagnation; Globalization; Pulp and Paper Industry; Agriculture and Agribusiness Industry; Uruguay

February 2018
Case

Vodafone: Managing Advanced Technologies and Artificial Intelligence

By: William R. Kerr and Emer Moloney

Vodafone was operating in the fast-moving telecommunications market where innovation and scale were key. Faced with an onslaught of technological advances—big data, automation, and artificial intelligence—CEO Vittorio Colao reflected on how he should change the... View Details

Keywords: Technological Innovation; Management; Organizational Change and Adaptation; Corporate Social Responsibility and Impact; Opportunities; Telecommunications Industry

February 2018 (Revised April 2018)
Case

Yunnan Baiyao: Transforming a Chinese State-Owned Enterprise

By: Michael Chu, William C. Kirby, Nancy Hua Dai and Yuanzhuo Wang

This case tells the story of how Wang Minghui, Chairman of Yunnan Baiyao Group since 1999, transformed a single-product traditional Chinese medicine (TCM) state-owned enterprise (SOE) into a major diversified consumer health player in China's highly competitive... View Details

Keywords: State-owned Enterprise (SOE); Traditional Chinese Medicine; Yunnan; Yunnan Baiyao; Consumer Health; Enterprise Transformation; Transformation; Health; Business History; State Ownership; Private Ownership; Business Strategy; Commercialization; Competition; Consumer Products Industry; Health Industry; Pharmaceutical Industry; China

February 19, 2018
Article

The Parts of Customer Service That Should Never Be Automated

By: Ryan W. Buell

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