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November 2016 (Revised September 2018)
Case

Elon Musk's Big Bets

By: David B. Yoffie, Eric Baldwin and Brandon Kaufmann

Between late 2014 and late 2016, Tesla CEO Elon Musk undertook several major, and risky, initiatives that would dramatically expand the scale and scope of Tesla’s business. In late 2014, Tesla began construction on a $5 billion “gigafactory” that would manufacture... View Details

June 1997
Case

VeriFone: The Transaction Automation Company (A) Abridged

By: F. Warren McFarlan

Describes VeriFone's new organizational model and its role in catapulting VeriFone to a market leadership position. Examines the impact of information technology and information access on the ability to leverage global resources, market responsiveness, and... View Details

Keywords: Information Technology; Organizational Structure; Globalized Markets and Industries; Information Management; Strategic Planning; Resource Allocation; Leadership Development; Information Technology Industry

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October 2023 (Revised November 2023)
Case

Recycle & Re-Match: The Future of Soccer Turfs

By: George Serafeim, Lena Duchene and Carlota Moniz

By August 2023, Re-Match, an artificial turf waste-to-value company, had operations in Denmark and the Netherlands and had recycled over 160,000 tons of waste and plastic fiber. With recent capital injection from the VC firm Verdane and a dual revenue business model,... View Details

January 2023 (Revised December 2023)
Case

OhmConnect: Energizing the Future

By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller

Founded in 2013, OhmConnect was a free consumer web app that alerted customers about peak hours of electricity demand, and paid them to lower their energy use at home during these periods. The company sold the aggregated reductions generated by thousands of households... View Details

Keywords: App Development; Renewable Energy; Electricity Usage; Regulations; VC; Technology; Customer Acquisition Cost (CAC); Scalability; Applications and Software; Growth and Development Strategy; Governing Rules, Regulations, and Reforms; Business Model; Venture Capital; Energy Industry; United States; California; Texas; Europe

December 1989 (Revised February 1993)
Case

Frito-Lay, Inc.: A Strategic Transition (C)

By: Lynda M. Applegate

In 1989, Frito-Lay designed an information technology infrastructure to support time-based competition and organizational restructuring. The company planned to provide timely flexible information to all major decision makers at all levels. This case describes the... View Details

Keywords: Design; Information Technology; Information Infrastructure; Competitive Strategy; Time Management; Organizational Structure; Information Management; Strategic Planning; Performance Effectiveness; Decision Choices and Conditions; Food and Beverage Industry; Manufacturing Industry

March 2017
Case

From mHealth Hackathon to Reality: Diabetes Care

By: Kevin Schulman and Curry Cheek

This case explores the development of a business plan for a mobile health application for diabetes care. The case depicts a student team excited about the opportunity to improve the care of patients with diabetes by contracting an app. They go through a rigorous... View Details

Keywords: Innovation; Mobile Health Technologies; Health Care; Health Care Industry; Behavioral Economics; Applications and Software; Health Care and Treatment; Mobile and Wireless Technology; Innovation and Invention; Health Industry; Telecommunications Industry

April 2024
Supplement

Recycle & Re-Match: The Future of Soccer Turfs

By: George Serafeim

June 2017
Teaching Note

IBM Transforming, 2012–2016: Ginni Rometty Steers Watson

By: Rosabeth Moss Kanter and Jonathan Cohen

Ginni Rometty, who became IBM CEO in 2012, led efforts to transform the company around cognitive computing and the AI platform Watson. This Teaching Note helps instructors understand and teach the Harvard Business School case “IBM Transforming, 2012–2016: Ginni Rometty... View Details

Keywords: Digital; Technological Change; Artificial Intelligence; Data; IBM; Watson; Internet Of Things; Innovation and Invention; Management; Sales; Information Technology; Technological Innovation; Transformation; AI and Machine Learning

September 2013
Case

Vogue: Defining the Culture of Fashion

By: Anita Elberse, Joseph Ferrer, Elizabeth Gough and Victoria Katsarou

In March 2013, Susan Plagemann, vice president and publisher of Vogue—widely regarded as the world's most influential fashion magazine, and publishing conglomerate Condé Nast's marquee title—is seeking answers to two questions. First, how she can best approach the... View Details

Keywords: Creative Industries; Fashion; Publishing; Digital Technology; Entertainment; Product Portfolio Management; Magazines; Journals and Magazines; Internet and the Web; Change Management; Resource Allocation; Creativity; Media; Advertising; Fashion Industry; Publishing Industry; Media and Broadcasting Industry

January 1993 (Revised July 1993)
Case

Frito-Lay, Inc.: A Strategic Transition (Consolidated)

By: Lynda M. Applegate

The setting is a food manufacturing company that has stumbled in terms of its historic growth and profit achievements. In trying to recapture its momentum, the president has used information technology as one element in his program of transition. The case focuses on... View Details

Keywords: Business History; Information Technology; Growth and Development Strategy; Transition; Organizational Change and Adaptation; Food and Beverage Industry; Manufacturing Industry

November 2015
Case

Advanced Leadership Pathways: Beatriz Cardoso and Education in Brazil

By: Rosabeth M. Kanter, Daniella Suarez and Ai-Ling Jamila Malone

Beatriz Cardoso, founder of Laboratório de Educação (Education Laboratory) had a dream to propel Brazilian education. However challenges in fundraising made it difficult to scale up her project, based on helping adults help children improve their literacy skills. To... View Details

Article

Multivariate Unsupervised Machine Learning for Anomaly Detection in Enterprise Applications

By: Daniel Elsner, Pouya Aleatrati Khosroshahi, Alan MacCormack and Robert Lagerström

Existing application performance management (APM) solutions lack robust anomaly detection capabilities and root cause analysis techniques that do not require manual efforts and domain knowledge. In this paper, we develop a density-based unsupervised machine learning... View Details

Keywords: Big Data; Data Science And Analytics Management; Governance And Compliance; Organizational Systems And Technology; Anomaly Detection; Application Performance Management; Machine Learning; Enterprise Architecture; Analytics and Data Science

July 2016
Case

Spotify

By: Anita Elberse and Alexandre de Pfyffer

In November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalogue from Spotify's music streaming service. Is it time for Spotify to reconsider... View Details

Keywords: Entertainment; Marketing; Superstar; Music; Entertainment Marketing; Media; Digital Technology; Creative Industries; Product Portfolio Management; General Management; Management; Strategy; Internet and the Web; Open Source Distribution; Creativity; Music Entertainment; Product Marketing; Music Industry

Edward McFowland III

Edward McFowland III is an Assistant Professor in the Technology and Operations Management Unit at Harvard Business School. He teaches the first-year TOM course in the required curriculum.

Professor McFowland’s research interests – which lie at the... View Details

January 1987 (Revised January 1988)
Case

Frito-Lay, Inc.: A Strategic Transition (A)

The setting is a food manufacturing company which has stumbled in terms of its historic growth and profit achievements. In trying to recapture its momentum, the president has used information technology as one element in his program of transition. The case focuses on... View Details

Keywords: Organizational Change and Adaptation; Information Technology; Growth and Development Strategy; Manufacturing Industry; Food and Beverage Industry

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August 2006 (Revised August 2012)
Background Note

Connectivity in Health Care

By: Regina E. Herzlinger and Alfred Martin

This note describes the current state of information technology connectivity in the health care sector. View Details

Keywords: Health Care and Treatment; Business and Government Relations; Information Industry; Information Industry

10 Dec 2020
HBS Seminar

Wanda Orlikowski, MIT Sloan School of Management

September 2013
Case

Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins

After a successful career as Chairman and CEO of Paris-based luxury food company Fauchon, Laurent Adamowicz sought to reduce obesity and improve health outcomes. Adamowicz created a mobile application to provide consumers with more accessible and interpretable... View Details

09 Dec 2019
News

Identify Great Customers from Their First Purchase

May 2011
Supplement

The Morrison Company, Spreadsheet Supplement (Brief Case)

By: Steven C. Wheelwright and Paul Myers

Keywords: Quantitative Analysis; Technology; Operations Management; Product Lines; Manufacturing; Capacity Planning; Production Planning; Information Technology; Production; Analysis; Performance Capacity; Product Marketing

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